The document summarizes a group's visit to the Shree Chhatrapati Shivaji Market Yard in Pune to conduct a survey on the brinjal commodity. They interviewed farmers, traders, and hamalis (porters) about topics like pricing, transportation, and payment systems. Most farmers were small landholders selling to local traders. Pricing varied daily based on supply and demand. Payment for farmers was usually in cash. Suggestions included implementing e-NAM for online bidding and expanding MSP to horticultural crops to help farmers get fair prices.

1. Visit to APMC
Commodity: Brinjal

2. ✔ Introduction
✔ Objectives
✔ About commodity
✔ Commodity value chain
✔ Methodology
✔ Data collection
✔ Data analysis and learning
✔ Questionnaire analysis
✔ Photographs
✔ Suggestions
✔ Bibliography

3. INTRODUCTION
•We are a group of 7 students to conduct survey on BRINJAL commodity visited the Shree Chhatrapati Shivaji Market
Yard on 3-03-2023 on Friday
•Shree Chhatrapati Shivaji Market Yard, sometimes referred to as "Market Yard" locally, is a wholesale market in Pune
for agricultural products such fruits, vegetables, and flowers. It is close to Swargate and Gultekdi in Maharshi Nagar.
•About 5,000 tons of agricultural produce arrive here daily, while 12,000 vehicles transport from here.
•We Prepared our own questionnaire and done the survey.
•We got to know the information by asking the questions to the traders, hamalis and farmers

4. OBJECTIVES
• Functions of APMC.
• To know the current market situation of Brinjal
• How the prices varies from farmers to the end consumers.
• To know the efficient marketing system and value chain of Brinjal.
• Specific procedures and systems to establish an effective infrastructure for marketing.
• To know complete details about the payments.

5. ABOUT
BRINJAL
GENERAL INFO
• Throughout the year
• 140-150 days
• Shelf life: 14-20 days(pre-cooled) Production in Maharashtra:
1st Ahmednagar
2nd Nashik
3rd Jalgaon and
4th Pune
Productivity of Brinjal:
*17.4 MT in India
* Ranges from 17.8 - 35.9MT/ha.
*Occupies fourth position in area
among the vegetable crops
*contributed 8 % of the total
production.
Solanum melongena

6. FARM
PRODUCERS
Traders
Cold storage
Fixed shops in local
veg-markets
Local mobile van day to day
sellers
Respective
warehouses for
segregating,
grading and
packaging
Direct selling to
retail chain
Retail chain outlets
Transported to
mandis
Sold to consumers
Value chain of Brinjal

7. METHODOLOGY
• Quantitative methodology based .
• Both Primary and Secondary data were collected for this study.
• Primary data- from APMC based on survey conducted from Farmer ,Trader and Hamal.
• Secondary data- from official website of Government.

8. DATA COLLECTION
● Method of sale of agricultural produce: APMC, Local market
● Grading is done based on the Size.
● License fee - Rs-1200-1500
● Total no of traders : 5000 to 7000
● Weighing method : Electronic weighing machine
● Payment method: No Installments
● Weight deducted : 1kg for gunny bag
2kg for carat
● Price per kg at APMC : Rs.25 ,Price per kg at local market :Rs. 40
● Transport vehicle : Tempo

9. Trader
1. No. of traders interviewed – 5
2. Commission – Basically varies with the dealings, basically 6% of final price
3. We took interview of 5 traders in APMC and the networking of the traders is strong. He have large no
of connections with the farmers, most of the farmers sell their produce to known traders it self.
4. The trader provides the commodity to B2C and B2B markets as per the requirements. The commission
of trader is 6% of final price of commodity.
1.DO THE TRADER HAVE APMC LICENCE ?
2.HOW DO TRADERS FIX THE COMMODITY PRICES?
3.PAYMENT OF PRICE TO THE COMMODITY ?
Questionnaire Analysis

10. Hamali
1. We questioned 5 hamali regarding their wages and work
2. Most of the hamalis don’t have any fixed wages their daily wages depend upon the no of crates they load and
unload
3. The money varies from 5 rupees for small crate to 10 rupees for large crate
4. On an average he earns 14000-15000 rupees per month
5. The loadings and unloading will be recorded by the board committee people when weighing
6. All hamalis have their union in the Apmc

11. Farmer
● No of farmers questioned is 5
● We got farmers on struggle ,because most of the farmers wont come to apmc ,the trader itself buy from the field and pool the
produce and brings to mandi
● Some farmers will brings their produce to sell in auction
● Most of questioned farmers are marginal farmers ,pricing data will be not known they will come to know when they enters
the market, after the sale they will get instant money, transportation should me self accommodated.
● Margin of 1% should pay as market charge.
● Profit depend upon supply and demand .

12. Questionnaire Analysis and learnings
PERSONAL INFORMATION
⮚ Age
⮚ Occupation - (primary or secondary)
⮚ Do you sell in regulated market? (yes/No) IF not Y
⮚ Which commodity do you sale other than brinjal in the
market?
⮚ what is your nearest APMC?
⮚ How many acres of land
PRICING
1. How do you get information about price
(Market,mobile,farmers,commission agent,tv,others)
2. Do you get adequate price for your produce ( Yes/No )
3. What problems do you face in pricing?
4. What are the market charges do you pay in the Market?
Transport
what type of transport facilities do you use ?
PAYMENT
Are you satisfied with the payment system? whether
the payment is instalment/payment at once

13. Overall Data Analysis
• Most of farmers are above 38-50 age group, completely based on the agriculture
• They mostly sell in Apmc only
• Farmers Growing sole crop brinjal ,out of 5 4 farmers said this is their 3 harvest.
• Pune APMC only near to them
• Land below 1 hectare
• Pricing depend on demand and supply so sometimes they satisfied with the prices, visited day price is 25 rupees
farmer is ok with that.

14. Cont.,
• Major issue is irregular price changes
• 1% market charge
• Payment is done by ways:-mostly by Cash
• Brinjals are brought from: - Satara, Latur, Solapur, Most of from Pune local region.
• Transport facility by truck/Tempo
• Information about pricing: Trader, TV, Mobile and some farmers by calling traders

15. PHOTOGRAPHY

17. SUGGESTIONS:
• Farmers are expecting to provide transparent price discovery for their produce through a competitive online bidding system. Farmers are
expecting to provide transparent price discovery for their produce through a competitive online bidding system.
• E-NAM for price discovery.
• During the peak production farmers are not getting fair price. So, Government interventions is necessary.
• Till now MSP is only for Food grains , cereals and some major agricultural crops. The Government had to take initiative to add even
horticultural crops .
• Farmers involvement is less In APMC market.
• Lack of transparency in pricing method.
• Quality parameters are needed to be taken care..

18. Bibliography
• Agriexchange.apeda.gov.in.
• Statista.com by A. Minhas March 7,2023
• Tnau.ac
• E-Nam.gov.in

19. THANK YOU
SUBMITTED BY:
KOONA PREETHI - 22003
S.SANDHYA RANI - 22009
KUSUMA SUMA KEERTHI -22017
SHANTHANU KHANDEKAR -22055
KAANDHANAN K -22059
PATTURU SUMANTH- 22063
SHAIK REHMAN - 22079