Bringing Products to Market in the Age of AI. 5 Practices that Were Actually Useful and Some that Weren't in Building and Delivering AI Saas Products with Trustero
Bringing Products to Market in the Age of AI. 5 Practices that Were Actually Useful and Some that Weren't in Building and Delivering AI Saas Products with Trustero
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Bringing Products to Market in the Age of AI. 5 Practices that Were Actually Useful and Some that Weren't in Building and Delivering AI Saas Products with Trustero
1.
2.
3. LLMs (n.): Abbr. for Large Language Models; a type of AI trained on the world’s written
language
Predictive text is a common form of LLMs
Editor's Notes
On Wednesday, Reuters reported that AI bot ChatGPT reached an estimated 100 million active monthly users last month, a mere two months from launch, making it the "fastest-growing consumer application in history," according to a UBS investment bank research note. By comparison, TikTok took nine months to reach 100 million monthly users, and Instagram about 2.5 years, according to UBS researcher Lloyd Walmsley.
https://arstechnica.com/information-technology/2023/02/chatgpt-sets-record-for-fastest-growing-user-base-in-history-report-says/
LLMs are trained on the world’s text - internet, books, journals, etc
Vast oversimplification - they predict what the word is going to be. Given a prompt, provides a response.
LLMs are concentrators of consensus, not creators of new knowledge
BUT, absent consensus or enough data, they are happy to make stuff up. The predictions can be wrong, nonsensical “hallucinations”
Michael Notes:
Setting the stage here. Talking about LLMs. Concentrators of consensus. Not creators of knowledge.
Safer Domains
For domains with consensus and large amounts of data, objectively “right” ways to do it
Time savers for most companies, low risk, when used to get you started rather than doing ALL work
Software writing tools (e.g., GitHub Co-Pilot)
Sales & marketing copy
Risky Domains for LLMs:
Potential for disaster if complete dependency is put on LLMs in subjective industries without enough consensus
Law
Compliance
Michael Notes:
Describing some examples of safe industries and dangerous industries
https://visualstudiomagazine.com/articles/2023/02/15/copilot-upgrade.aspx
https://hrme.economictimes.indiatimes.com/news/industry/harvard-business-review-research-ai-is-making-the-talent-acquisition-process-more-effective-and-positively-impacting-business-success/102819502
https://apparelresources.com/business-news/retail/ikeas-ai-powered-billie-chatbot-revolutionises-customer-experience-empowers-co-workers/
Safer Domains
For domains with consensus and large amounts of data, objectively “right” ways to do it
Time savers for most companies, low risk, when used to get you started rather than doing ALL work
Software writing tools (e.g., GitHub Co-Pilot)
Sales & marketing copy
Risky Domains for LLMs:
Potential for disaster if complete dependency is put on LLMs in subjective industries without enough consensus
Law
Compliance
Michael Notes:
Describing some examples of safe industries and dangerous industries
https://www.accountingtoday.com/news/we-ran-the-cpa-exam-through-chatgpt-and-it-failed-miserably
https://www.cnbc.com/2023/06/23/ai-has-a-discrimination-problem-in-banking-that-can-be-devastating.html
Safer Domains
For domains with consensus and large amounts of data, objectively “right” ways to do it
Time savers for most companies, low risk, when used to get you started rather than doing ALL work
Software writing tools (e.g., GitHub Co-Pilot)
Sales & marketing copy
Risky Domains for LLMs:
Potential for disaster if complete dependency is put on LLMs in subjective industries without enough consensus
Law
Compliance
Michael Notes:
Describing some examples of safe industries and dangerous industries
PS03 Cabling Security
Control objective: Cables carrying power, data or support information services are protected from interception, interference or damage per Physical Security Policy.
ISO 27001 is an information security compliance framework that demonstrates a company has good security practices.
Many companies here will likely go through the process to get this certificate (if you haven’t already) to unlock potential business partnerships.
Challenge: people need a lot of help to meet ISO 27001 requirements. Often requires lots of consulting time or customer success assistance.
Can LLMs help?
Let’s look at satisfying the “Cabling Security” control from ISO 27001
What this doesn’t say and compliance experts know, is that this control really applies to data centers and server rooms, not every situation where you have a power cord.
Let’s see how humans vs LLMs would handle this….
Michael Notes:
Real world example.
Michael Notes
Ok, so how do we do this, the goldilocks zone
Michael Notes:
This IS the correct answer. But, you have to have this person and pay them, and they are not scalable.
An LLM will very confidently tell you that you need to label your power cords of all employee laptops, even if they work from home. (This really happened to us!)
This is incorrect.
LLMs rely on consensus and lots of data, and in this case they didn’t have enough information so very literally interpreted and gave guidance.
Results like this mean that you shouldn’t rely on a full LLM solution for your company, if the subject matter needs human interpretation.
Michael Notes:
What happens when you throw Chat GPT at it.
As you are bringing your own product to market, keep this in mind.
Background is just an infamous roboat with text and bullets overlaid. Maybe a robot that is known for being a bit off or stupid.
Michael Notes:
Show robocop - human guidance plus machine scale.
Correct, inexpensive, scalable.
We can rebuild it.