Bringing It All Together: One Click Case Study

The document is a case study on the development and evolution of Sprint's 'One Click' interface from 2002 to 2009, detailing its historical context, design challenges, and user engagement goals. It outlines key milestones including the launch of 3G services, the merger with Nextel, and the emphasis on creating a personalized user experience to increase data adoption and engagement. The case study concludes with observations and recommendations for future design directions.