The document discusses empowering customers and internal workers with on-demand customer communications. It states that many companies still use outdated communication approaches like paper, faxes, and static information instead of allowing customers to interact through smart devices, video, and social media. Business process professionals can help reinvent customer communication processes to move from traditional batch communications to on-demand delivery of content to customers across multiple channels.
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
In-Plant Printers: How To Grow Business Through Value-Added ServicesinterlinkONE
This presentation is targeted to companies that are in-plant printing and mailing services providers.
That type of business is often found inside of colleges & universities, financial services institutions, insurance companies, hospitals, and other organizations.
During this presentation, interlinkONE presented ways that printers and mailers can grow their business by offering value-added services to their organization and customers. This includes:
- Mobile, QR Codes, websites
- Landing Page development
- Personalized URLs
- Web-to-Print
- Inventory Management and Order fulfillment
- And more.
#1NLab15: Creating Digital Harmony – The Marketing Technology EcosystemOne North
The document discusses creating digital harmony within a marketing technology ecosystem. It begins by acknowledging that complexity is outpacing resources over time. It then provides steps to demystify and simplify, including discovery, mapping out current integrations, identifying hubs and spokes, and setting measurable goals. Hubs are described as complex systems that aggregate and syndicate data across the enterprise, while spokes are more nimble and domain-specific technologies. The document uses a hypothetical company and goals as an example, mapping out potential ways to integrate tools like AWeber, Google Analytics, and Salesforce to meet goals like tracking newsletter signups. It concludes by advising readers to choose an approach that works for their team and organization.
Forrester: Future Of Interactive Marketing - April 2011Brian Crotty
The document discusses the future of interactive marketing and provides directives for interactive marketers to follow. The directives are to customize marketing experiences, optimize decisions and processes, respond quickly to changing conditions, and empower staff and customers. Interactive marketers are encouraged to balance customization with business goals, treat optimization as a discipline, respond quickly but not to everything, and empower rather than exploit influencers. Following these CORE directives will help interactive marketers and their organizations adapt to changes in interactivity and customer relationships.
10 Superpowers of Hyper Growth Companies 1.0 jbatistich
The fastest growing companies on the planet overweight on 10 superpowers:
1. Inspiring founders and visionary storytellers
2. Invention culture solving big problems
3. Build better products with beautiful UX
4. AI fuelled personalisation creating intense customer love
5. New business models to dominate/create categories with tailwinds
6. Recurring revenue models with high switching costs
7. Positive unit economics and scaling at zero marginal cost
8. Vertical with massive global networks effects
9. Active venturing and acquisitions
10. Career and wealth accelerator for talent
Businesses of any size can learn from these hyper growth companies
ECOMMERCE INTEGRATION - Tips to try and traps to avoid for a successful integ...Petrica Dan Ragalie
This white paper discusses tips and potential traps for successfully integrating an ecommerce platform. It emphasizes taking a realistic look at an organization's current state and identifying internal factors that could stymie integration projects. Key steps include getting executive buy-in, building the right cross-functional team, and taking a realistic approach to integration given existing systems and their limitations. The goal is to execute integration confidently while avoiding common issues and costly mistakes.
Creating an Interactive Content Strategy that Works with Technologyion interactive
Scott Brinker's presentation from 2016 ContentTech Virtual Event:
Designing Interactive Content to Power Your Marketing Data Strategy
Interactive content—things such as quizzes, assessments, calculators, and configurators—is qualitatively different than the passive content that audiences simply read, watch, or listen to. Interactive content experiences are essentially miniature software programs, or web apps, which have logic and user experience wrapped into their design and operation. Most importantly, they give marketers the ability to collect and leverage a rich set of data that is explicitly volunteered by participants.
Marketers can design interactive content with this data in mind to develop a broader marketing data strategy. This presentation covers frameworks for both the user-facing options that marketers
can apply, to solicit the right kind of data from prospects at different stages of the buyer's journey, and the back-office management of this data through different marketing automation platforms (MAP) and CRM systems.
Topics include:
- Managing explicit "digital dialogue" data vs. implicit "digital body language"
- Applying advanced progressive profiling tactics in interactive content
- Pipelining richer data profiles from marketing to sales through your marketing stack
- Understanding scenarios for programmatic data vs. human-consumable data
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
In-Plant Printers: How To Grow Business Through Value-Added ServicesinterlinkONE
This presentation is targeted to companies that are in-plant printing and mailing services providers.
That type of business is often found inside of colleges & universities, financial services institutions, insurance companies, hospitals, and other organizations.
During this presentation, interlinkONE presented ways that printers and mailers can grow their business by offering value-added services to their organization and customers. This includes:
- Mobile, QR Codes, websites
- Landing Page development
- Personalized URLs
- Web-to-Print
- Inventory Management and Order fulfillment
- And more.
#1NLab15: Creating Digital Harmony – The Marketing Technology EcosystemOne North
The document discusses creating digital harmony within a marketing technology ecosystem. It begins by acknowledging that complexity is outpacing resources over time. It then provides steps to demystify and simplify, including discovery, mapping out current integrations, identifying hubs and spokes, and setting measurable goals. Hubs are described as complex systems that aggregate and syndicate data across the enterprise, while spokes are more nimble and domain-specific technologies. The document uses a hypothetical company and goals as an example, mapping out potential ways to integrate tools like AWeber, Google Analytics, and Salesforce to meet goals like tracking newsletter signups. It concludes by advising readers to choose an approach that works for their team and organization.
Forrester: Future Of Interactive Marketing - April 2011Brian Crotty
The document discusses the future of interactive marketing and provides directives for interactive marketers to follow. The directives are to customize marketing experiences, optimize decisions and processes, respond quickly to changing conditions, and empower staff and customers. Interactive marketers are encouraged to balance customization with business goals, treat optimization as a discipline, respond quickly but not to everything, and empower rather than exploit influencers. Following these CORE directives will help interactive marketers and their organizations adapt to changes in interactivity and customer relationships.
10 Superpowers of Hyper Growth Companies 1.0 jbatistich
The fastest growing companies on the planet overweight on 10 superpowers:
1. Inspiring founders and visionary storytellers
2. Invention culture solving big problems
3. Build better products with beautiful UX
4. AI fuelled personalisation creating intense customer love
5. New business models to dominate/create categories with tailwinds
6. Recurring revenue models with high switching costs
7. Positive unit economics and scaling at zero marginal cost
8. Vertical with massive global networks effects
9. Active venturing and acquisitions
10. Career and wealth accelerator for talent
Businesses of any size can learn from these hyper growth companies
ECOMMERCE INTEGRATION - Tips to try and traps to avoid for a successful integ...Petrica Dan Ragalie
This white paper discusses tips and potential traps for successfully integrating an ecommerce platform. It emphasizes taking a realistic look at an organization's current state and identifying internal factors that could stymie integration projects. Key steps include getting executive buy-in, building the right cross-functional team, and taking a realistic approach to integration given existing systems and their limitations. The goal is to execute integration confidently while avoiding common issues and costly mistakes.
Creating an Interactive Content Strategy that Works with Technologyion interactive
Scott Brinker's presentation from 2016 ContentTech Virtual Event:
Designing Interactive Content to Power Your Marketing Data Strategy
Interactive content—things such as quizzes, assessments, calculators, and configurators—is qualitatively different than the passive content that audiences simply read, watch, or listen to. Interactive content experiences are essentially miniature software programs, or web apps, which have logic and user experience wrapped into their design and operation. Most importantly, they give marketers the ability to collect and leverage a rich set of data that is explicitly volunteered by participants.
Marketers can design interactive content with this data in mind to develop a broader marketing data strategy. This presentation covers frameworks for both the user-facing options that marketers
can apply, to solicit the right kind of data from prospects at different stages of the buyer's journey, and the back-office management of this data through different marketing automation platforms (MAP) and CRM systems.
Topics include:
- Managing explicit "digital dialogue" data vs. implicit "digital body language"
- Applying advanced progressive profiling tactics in interactive content
- Pipelining richer data profiles from marketing to sales through your marketing stack
- Understanding scenarios for programmatic data vs. human-consumable data
The document discusses how brands have lost control over their messaging as customers now have more ways to directly interact with and discuss brands through social media. It argues marketers must embrace this change and find ways to empower brand advocates and influence discussions in a positive way rather than trying to directly control conversations. Examples are given of companies like Ace Hardware and Procter & Gamble that have found success by allowing more customer input and responding transparently in real time on social media.
This document summarizes key statistics about internet and social media usage. It highlights that the majority of online content will be user-generated within two years. It also provides tips for digital marketing and best practices for using tools like websites, email marketing, social media, and search engine optimization to engage customers online.
How to Hook Customers with Habit-forming ProductsWrike
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
This document provides 10 tips for brands using WeChat official accounts to build audiences. The tips include making headlines count, segmenting audiences, increasing relevance of content, being more compelling, providing incentives and rewards, using more visual storytelling, linking to other social media, inviting guest editors, turning questions into content, and creating content on location. It emphasizes the importance of high-quality, relevant, visual content that engages audiences and drives action. It also recommends tools like CMS/CRM systems to better segment and target audiences with customized content.
Advances in technology have created a new B2B marketing paradigm. In this presentation, Malcolm Friedberg and Adam Needles address how to create a holistic demand generation strategy in response to changes in the B2B buying process.
This document discusses the evolution of customer service on the web. It outlines that customer expectations have increased with the rise of the internet. Early web customer service involved static internally-driven information (1st generation) or relying on email responses (2nd generation), both of which were ineffective. The next generation involves automated knowledge bases that can answer customer questions immediately online through customer-driven content, advanced search functions, and leveraging the knowledge across channels. This approach has been shown to answer over 86% of customer questions without human intervention, providing a significant competitive advantage and cost savings. Future customer service will become more engaging through interactive experiences like live chat.
The document discusses how the COVID-19 pandemic has accelerated the shift to online activities and e-commerce. Several points are made: e-commerce and food delivery have boomed, especially in China after lockdowns; virtual meetings and drinks with friends have become the new normal; companies are helping customers and society in various ways like producing hand sanitizers, explaining apps to parents, and answering children's questions. The crisis may have long-term impacts like increasing divorce rates but will also boost digital adoption and online businesses.
IBM Connections software helps organizations transform into social businesses by facilitating connections between employees, customers and partners. The document discusses five stories of organizations that have implemented IBM Connections and realized benefits such as increased employee productivity, accelerated innovation through improved knowledge sharing, and deeper customer relationships through more efficient customer service. These social business transformations resulted in outcomes like improved sales performance, faster problem resolution, and stronger brand advocacy.
Social CRM DeMystified: The Business & Customer Benefits Mzinga
The document discusses social CRM, including its definition, benefits, and how companies can get started with it. Social CRM is defined as transforming the customer experience through collaboration and engagement between customers and businesses. It provides benefits such as reducing costs, improving customer loyalty, and gaining market insights. The document provides examples of how companies have used social CRM and recommends businesses determine goals, recruit champions, focus on value, and monitor efforts.
This is the year that was in B2B Marketing crunchedEarnest
In 2013, B2B buyers gained more power in the buying process. Over 60% of sales cycles were completed before buyers spoke to salespeople, and more than 2 out of 3 buyer journeys started with an online search. While some B2B companies struggled to adapt, most started realizing the value of online engagement and social media. Content marketing emerged as a top strategy for lead generation, though B2B buyers reported too much vague information. Inbound marketing strategies proved more effective at generating quality leads at lower costs than traditional outbound tactics. Marketing automation also became more strategic for lead generation and nurturing. While data and personalization remained challenges, the fundamentals of great content and relationships still mattered most for effective B2B
Advanced Techniques to Make Your Website SizzleAngela Leavitt
This document provides an overview of 10 tips for building an online brand and generating leads. It discusses analyzing website traffic and search engine optimization, using LinkedIn to drive traffic, optimizing website design and content, adding calls to action, creating responsive and mobile-friendly designs, analyzing site speed, and using video. The presentation encourages agents to invest in an online "Marketing Machine" package from GimmeMojo.com that provides a customized website, content, and social media setup to help grow their business online.
The document discusses the history and evolution of digital marketing from its origins in the early 1980s to modern practices. It traces key developments like the introduction of email marketing in 1983, the launch of the World Wide Web and Mosaic browser in the early 1990s, and the rise of search engines and pay-per-click advertising with Google AdWords. More recent innovations discussed include social media platforms like Facebook and mobile apps, as well as the impact of data collection tools like the "Like" button on marketers' ability to build audiences. The document also provides an overview of best practices for digital marketing like content creation, keyword research, link building and networking.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
Why Local Search Engine Optimization is Important for Small Businesses & Mark...Mohamed Mahdy
1) Understanding local intent in search queries is important for small businesses to target local customers. Search engines are getting better at determining local intent and ranking local businesses higher for local searches.
2) A growing number of searches are performed on mobile devices, where about half have local intent. It is important for businesses to distribute their name, address, phone number and website across directories and apps to be found in local mobile searches.
3) Online reviews have become an important factor for customers to make decisions. Businesses should encourage reviews on their business and engage with customers, even on negative reviews, to provide good customer service.
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...interlinkONE
On June 23rd, 2011, interlinkONE and Grow Socially's CEO John Foley, Jr. presented "Multi-Channel and Cross-Media Marketing for Business" at CustomXM's Lunch and Learn.
This presentation covers best practices and strategies to help companies improve their marketing efforts through integrated, multi-channel efforts.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
To remain competitive in today's real-time world, retailers need to more effectively read and respond to consumers' digital fingerprints, or Code Halos, to anticipate their preferences and needs and delivery contextually-relevant, timely and inspiring shopping experiences.
The document provides an overview of e-commerce and entrepreneurship. It discusses how the internet has changed business, various online business models, and factors to consider before launching an e-commerce business. It also outlines strategies for online success such as focusing on a niche market, developing a community, and promoting the website. Metrics for measuring online performance like click-through rate and conversion ratio are also presented. The document emphasizes the importance of customer service, privacy, and security for e-commerce businesses.
10 upcoming factors of SEO | SEO Company in kolkataRaunak Chatterjee
Know all about upcoming SEO tricks and Strategies which will be a great turning point for your business.
Choose an expert or the best SEO company in Kolkata.
Visit: https://raunakchatterjee.com/
The document discusses how brands have lost control over their messaging as customers now have more ways to directly interact with and discuss brands through social media. It argues marketers must embrace this change and find ways to empower brand advocates and influence discussions in a positive way rather than trying to directly control conversations. Examples are given of companies like Ace Hardware and Procter & Gamble that have found success by allowing more customer input and responding transparently in real time on social media.
This document summarizes key statistics about internet and social media usage. It highlights that the majority of online content will be user-generated within two years. It also provides tips for digital marketing and best practices for using tools like websites, email marketing, social media, and search engine optimization to engage customers online.
How to Hook Customers with Habit-forming ProductsWrike
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
This document provides 10 tips for brands using WeChat official accounts to build audiences. The tips include making headlines count, segmenting audiences, increasing relevance of content, being more compelling, providing incentives and rewards, using more visual storytelling, linking to other social media, inviting guest editors, turning questions into content, and creating content on location. It emphasizes the importance of high-quality, relevant, visual content that engages audiences and drives action. It also recommends tools like CMS/CRM systems to better segment and target audiences with customized content.
Advances in technology have created a new B2B marketing paradigm. In this presentation, Malcolm Friedberg and Adam Needles address how to create a holistic demand generation strategy in response to changes in the B2B buying process.
This document discusses the evolution of customer service on the web. It outlines that customer expectations have increased with the rise of the internet. Early web customer service involved static internally-driven information (1st generation) or relying on email responses (2nd generation), both of which were ineffective. The next generation involves automated knowledge bases that can answer customer questions immediately online through customer-driven content, advanced search functions, and leveraging the knowledge across channels. This approach has been shown to answer over 86% of customer questions without human intervention, providing a significant competitive advantage and cost savings. Future customer service will become more engaging through interactive experiences like live chat.
The document discusses how the COVID-19 pandemic has accelerated the shift to online activities and e-commerce. Several points are made: e-commerce and food delivery have boomed, especially in China after lockdowns; virtual meetings and drinks with friends have become the new normal; companies are helping customers and society in various ways like producing hand sanitizers, explaining apps to parents, and answering children's questions. The crisis may have long-term impacts like increasing divorce rates but will also boost digital adoption and online businesses.
IBM Connections software helps organizations transform into social businesses by facilitating connections between employees, customers and partners. The document discusses five stories of organizations that have implemented IBM Connections and realized benefits such as increased employee productivity, accelerated innovation through improved knowledge sharing, and deeper customer relationships through more efficient customer service. These social business transformations resulted in outcomes like improved sales performance, faster problem resolution, and stronger brand advocacy.
Social CRM DeMystified: The Business & Customer Benefits Mzinga
The document discusses social CRM, including its definition, benefits, and how companies can get started with it. Social CRM is defined as transforming the customer experience through collaboration and engagement between customers and businesses. It provides benefits such as reducing costs, improving customer loyalty, and gaining market insights. The document provides examples of how companies have used social CRM and recommends businesses determine goals, recruit champions, focus on value, and monitor efforts.
This is the year that was in B2B Marketing crunchedEarnest
In 2013, B2B buyers gained more power in the buying process. Over 60% of sales cycles were completed before buyers spoke to salespeople, and more than 2 out of 3 buyer journeys started with an online search. While some B2B companies struggled to adapt, most started realizing the value of online engagement and social media. Content marketing emerged as a top strategy for lead generation, though B2B buyers reported too much vague information. Inbound marketing strategies proved more effective at generating quality leads at lower costs than traditional outbound tactics. Marketing automation also became more strategic for lead generation and nurturing. While data and personalization remained challenges, the fundamentals of great content and relationships still mattered most for effective B2B
Advanced Techniques to Make Your Website SizzleAngela Leavitt
This document provides an overview of 10 tips for building an online brand and generating leads. It discusses analyzing website traffic and search engine optimization, using LinkedIn to drive traffic, optimizing website design and content, adding calls to action, creating responsive and mobile-friendly designs, analyzing site speed, and using video. The presentation encourages agents to invest in an online "Marketing Machine" package from GimmeMojo.com that provides a customized website, content, and social media setup to help grow their business online.
The document discusses the history and evolution of digital marketing from its origins in the early 1980s to modern practices. It traces key developments like the introduction of email marketing in 1983, the launch of the World Wide Web and Mosaic browser in the early 1990s, and the rise of search engines and pay-per-click advertising with Google AdWords. More recent innovations discussed include social media platforms like Facebook and mobile apps, as well as the impact of data collection tools like the "Like" button on marketers' ability to build audiences. The document also provides an overview of best practices for digital marketing like content creation, keyword research, link building and networking.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
Why Local Search Engine Optimization is Important for Small Businesses & Mark...Mohamed Mahdy
1) Understanding local intent in search queries is important for small businesses to target local customers. Search engines are getting better at determining local intent and ranking local businesses higher for local searches.
2) A growing number of searches are performed on mobile devices, where about half have local intent. It is important for businesses to distribute their name, address, phone number and website across directories and apps to be found in local mobile searches.
3) Online reviews have become an important factor for customers to make decisions. Businesses should encourage reviews on their business and engage with customers, even on negative reviews, to provide good customer service.
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...interlinkONE
On June 23rd, 2011, interlinkONE and Grow Socially's CEO John Foley, Jr. presented "Multi-Channel and Cross-Media Marketing for Business" at CustomXM's Lunch and Learn.
This presentation covers best practices and strategies to help companies improve their marketing efforts through integrated, multi-channel efforts.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
To remain competitive in today's real-time world, retailers need to more effectively read and respond to consumers' digital fingerprints, or Code Halos, to anticipate their preferences and needs and delivery contextually-relevant, timely and inspiring shopping experiences.
The document provides an overview of e-commerce and entrepreneurship. It discusses how the internet has changed business, various online business models, and factors to consider before launching an e-commerce business. It also outlines strategies for online success such as focusing on a niche market, developing a community, and promoting the website. Metrics for measuring online performance like click-through rate and conversion ratio are also presented. The document emphasizes the importance of customer service, privacy, and security for e-commerce businesses.
10 upcoming factors of SEO | SEO Company in kolkataRaunak Chatterjee
Know all about upcoming SEO tricks and Strategies which will be a great turning point for your business.
Choose an expert or the best SEO company in Kolkata.
Visit: https://raunakchatterjee.com/
This document discusses tips and tricks for successful ecommerce integration. It emphasizes finding where your current ecommerce capabilities are, addressing any issues with your existing systems, and establishing the right team and stakeholder support. It also stresses the importance of user-friendly design, data synchronization across systems, and establishing automatic interactions between different parts of the ecommerce process. The overall goal is to streamline the flow of information to provide a seamless customer experience and real-time access to key business data.
The document discusses website strategies for small and medium-sized businesses (SMBs) in 2012 and beyond. It outlines the importance of websites for SMBs to level the playing field and raise visibility. It then discusses strategies SMBs can take to improve search engine rankings and online presence, including ramping up search engine optimization efforts, paying for search engine marketing, utilizing local search options, and integrating social media while preparing for mobile access.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
The sophisticated marketer’s guide to LinkedIn – the webinarLinkedIn Europe
The Sophisticated Marketer's Guide to LinkedIn is a one-stop shop for everything a marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
This document outlines 10 technical considerations for evaluating e-commerce platforms: 1) scalability, 2) flexibility of the product catalog, 3) business user control, 4) search capabilities, 5) agility to implement new requests, 6) reporting and analytics, 7) use of standards, 8) integration with other systems, 9) support for a service-oriented architecture, and 10) support for business models beyond basic B2C e-commerce. The document provides questions to ask within each consideration to determine if a platform can meet current and future needs.
SMITH Advertising had the pleasure of presenting these slides to the Charlotte Harbor Visitor's Convention Bureau and Chamber of Commerce. The presentation includes the top 10 digital & social media resources that are critical to be aware of when creating strategic marketing for business.
2011 Austin SBS | Rawn Shah, Rewiring MegamindDachis Group
The document discusses social business maturity and how it changes how organizations operate in five key areas: 1) adoption, 2) program management, 3) content and conversation, 4) actions and qualities, and 5) value creation. Social business maturity helps organizations operationalize a participatory workforce, leverage social conversations around business topics, act with transparent and engaged qualities, and ultimately create value for customers, operations, efficiency and culture.
This document provides an agenda for the 2012 CRMC conference taking place May 29-30 at the Hyatt Regency Chicago. Day one includes workshops on data analytics, mobile marketing strategies, and loyalty programs. The general session will feature presentations on innovation, customer value, and case studies from retailers Michaels Stores and GameStop. Day two includes a welcome, keynotes on customer connectivity and marketing in challenging times, and case studies from retailers GNC, Gilt Groupe, and hhgregg on using customer data and personalized engagement across channels to increase sales and loyalty.
The document provides an overview of internet marketing strategies and tactics for small businesses. It discusses six key areas of successful internet marketing: search engine optimization, social media, paid search, affiliate marketing, email marketing, and mobile marketing. It also notes that internet marketing is projected to grow to $36.7 billion by 2014 and that search engine optimization, paid search, and search engine marketing offer high returns on investment. Further, it emphasizes that simply having a website is not enough and businesses must promote their sites to attract relevant traffic and maximize their online presence.
6 Proven Tactics for Small Business Internet Marketingnmilne09
The document provides 6 proven tactics for small business internet marketing. It discusses the importance of having a well-designed website that is easy to navigate and contains helpful information for customers. It also recommends listing the business on directories and local search engines to increase exposure. The document recommends using search engine optimization and paid search advertising to generate traffic. It also suggests using social media to build relationships with customers and prospects. Finally, it advises tracking website and marketing performance to optimize efforts.
The document discusses 6 proven tactics for small business internet marketing. It summarizes each tactic in 1-2 paragraphs. The tactics are: 1) having a well-designed website, 2) creating business listings and profiles, 3) using local SEO techniques, 4) leveraging targeted paid search ads, 5) establishing a social media presence, and 6) tracking online performance metrics. The document provides guidance on how small businesses can implement these tactics as part of a comprehensive internet marketing strategy.
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
The document discusses 8 customer experience megatrends that will impact companies over the next 3 to 5 years according to Temkin Group. It outlines each megatrend in 1-2 paragraphs describing the current situation, emerging capabilities, and key implications. The megatrends include increased use of customer insights, text analytics to understand unstructured data, improving customer service interactions, focusing on loyalty metrics, using touchscreens for online interactions, integrating social media, blending digital and physical experiences, and engaging employees to improve customer engagement.
What You Should Know About Dinkum InteractiveRickSimmons
Dinkum Interactive is an online marketing company founded in 2006 by Rick and Paul who have extensive experience in advertising, marketing, and search engine optimization. The company has accumulated clients across various industries and believes that internet marketing is still growing, with projections that search marketing will triple and fields like video advertising and mobile marketing will significantly increase their spending in coming years. Dinkum Interactive offers services like search engine optimization, blogging, video production, and social media marketing to help businesses engage customers online.
Innovative Marketing Strategy for SMEs of India in specific to Digital mediaShakir Ali
Innovative Digital Marketing Strategy for Small & Medium Entreneures of India. Opportunities which Digital Marketing brings to SMEs to overcome Challenges and reach the target audience.
gWave Consulting Internet Marketing Presentation: Cornerstone Wealth Mgt Pres...gWave Consulting
The document provides an overview of internet marketing best practices from gWave Consulting. It discusses who gWave is and the services they provide, including pay per click advertising, social media marketing, search engine optimization, and more. It also defines key concepts like search engine marketing and optimization. The document highlights opportunities in marketing to baby boomers online and advantages of search engine marketing over traditional advertising.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
Clients' digital readiness and preferences vary greatly. To better understand clients and improve digital offerings, MFIs should:
1) Conduct individual interviews and focus groups with 6-8 clients from key segments to understand their digital footprint, capabilities, and preferences. Questions should explore how clients currently use and perceive digital tools and services.
2) Refer to existing research on target populations' internet usage and consider questions around online activities, devices used, communication habits, and perceptions of interacting with financial institutions digitally.
3) Consider scenarios that address goals like expanding outreach or improving failing digital solutions by identifying barriers and preferences around online lending, communication channels, and potential new services. Insights from diverse client types will help
1. Empower Customers And iWorkers With On-Demand
Customer Communications
May 9, 2011 at 9:00 AM
Too many enterprises communicate with customers using antiquated approaches.
After all, smart devices, pervasive video, and social media have given new power to
customers and citizens -- allowing them to interact easily with customer service
agents, pass information electronically, and complete business transactions on the
run. In organizations with archaic approaches, stymied internal staff are not yet
equipped or trained to communicate and support customers in these new ways.
They wonder why their company is still wedded to paper, faxes, and static
information exchange. Business process pros can help the business reinvent its
customer communication processes and position IT to move from traditional batch
communications to on-demand Document output for Customer Communications
Management (DoCCM) that extracts, formats, and delivers content from enterprise
apps and transaction systems to customers over multiple channels.
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Paperless Plight: Growing Resistance Outpaces Adoption
Among US Bank Account Holders
May 9, 2011 at 9:00 AM
With more US consumers accessing their bank accounts through multiple channels
today, the value of a paper snapshot of their financial activity would seem to have
shrunk considerably. And yet the percentage of US bank account holders who have
given up paper statements averages just 24%. Worse still, 37% of account holders
who receive a paper statement today say they will never abandon paper in favor of
online statements. Soft selling paperless adoption on the strength of environmental
and convenience pitches has been marginally successful at best.
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2. Top Requirements for Successfully Automating SOX Quarterly
Self-Assessments
May 9, 2011 at 10:20 PM
For many organizations, Sarbanes-Oxley compliance is mandatory, but automation
of the self-assessment process can make it less painful. There are many advantages
to using an IT GRC tool to automate assessments such as speed, efficiency, data
integrity, and improved analysis. Watch this on-demand webinar to know more.
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IT GRC Turning Operational Risks into Returns
May 9, 2011 at 10:20 PM
Recent financial upheavals have resulted in a wave of increased regulations, and
organizations are facing increasingly stringent government scrutiny and audit
requirements. As a result, companies across the spectrum must implement an
effective IT Governance, Risk and Compliance (GRC) framework. Organizations,
from small and mid-sized companies to global enterprises, are affected by changing
and new regulatory requirements. Additional challenges are presented by
globalization, information protection requirements, business partnerships,
heightened transparency expectations, and external reporting obligations. To
perform in this highly complex business environment, IT teams must turn their IT
GRC processes into strategic assets. Effective IT controls cannot only help
organizations pass audits and assessments, but can also reduce operational risk
exposure through improved processes. Download this white paper to learn more.
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3. What 2011 Holds in Store for Your IT Governance, Risk and
Compliance (IT GRC) Program - 5 Predictions
May 9, 2011 at 10:20 PM
Planning a compliance program in 2011? In this 30-minute on-demand webinar,
Chris Noell, EVP of Product Management at TruArx, will make five predictions on
what regulations will have the most impact in 2011 and what GRC capabilities will
be required. Watch this on-demand webinar to know more.
R
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May 9, 2011 at 10:50 PM
Get the HP Direct eNewsletter to start receiving exclusive deals, product updates
and promotions on the latest HP technology for your small business needs. PLUS,
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to you in a few days.
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4. 13 Business Blogging Mistakes & Their Easy Fixes
May 9, 2011 at 11:50 PM
Creating remarkable content is a critical component of inbound marketing, and also
one of the best ways to generate a steady flow of fresh content is by publishing a
business blog. Whether you've only just decided to launch a blog for your business
or you've been blogging for a while, 13 Business Blogging Mistakes & Their Easy
Fixes will help prevent you from making the most common business blogging
mistakes and teach you how to fix them.
In this 30 page eBook you will learn how to:
• Integrate your blog with your main website
• Publish the right kind (and amount) of content
• Engage your readers successfully
• Optimize your blog to rank high on the search engines
• Use your blog for lead generation
• Promote your content in social media
• Use analytics to improve your blog
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Learning LinkedIn From the Experts
May 9, 2011 at 11:50 PM
In HubSpot's newest LinkedIn eBook, five LinkedIn specialists provide key insight
into how you can use LinkedIn to successfully grow your network and business.
In this eBook, you will learn how to:
• Build your LinkedIn foundation (Stephanie Sammons)
• Grow your LinkedIn network (Jan Vermeiren)
• Use LinkedIn to market your business (Neal Schaffer)
• Use LinkedIn to market yourself (Lewis Howes)
• Measure the ROI of your efforts (Rebecca Corliss)
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5. 11 Examples of Online Marketing Success
May 9, 2011 at 11:50 PM
Best-selling author David Meerman Scott and HubSpot collaborate in this eBook to
bring you 11 real-life stories of online marketing success. It includes real life
examples from the marketing campaign of a suitcase company, a non-profit
organization, a manufacturer, a financial advisory firm, and many others. Among
the stories covered in this eBook you will find:
• How contests lead to golden PR opportunities
• How to increase your online visibility with video
• How to conduct keyword research to identify industry trends
• How to rank high in search engines through blogging
• How to do a website redesign for best results
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MarketingSherpa's Top 5 Mobile Marketing Case Studies &
How-tos
May 9, 2011 at 11:50 PM
According to Morgan Stanley, in five years there will be more mobile internet users
than desktop internet users. If you are thinking mobile (and you should
be),MarketingSherpa's Top 5 Mobile Marketing Case Studies & How-tos will
provide you with ways to succeed in marketing your products and services to the
growing market of mobile users.
In this eBook you'll find out:
1. How a travel website tested mobile versions of selected pages, and increased
page views and conversions.
2. How one sports online retailer set out to clean up their email list and in the
process also birthed a mobile marketing program.
3. How a pizza restaurant chain used SMS (Short Message Service or text
messaging), a contest and direct mail to increase membership in a loyalty
program by 5%.
4. What ideas Taco Bell considered when creating their mobile website.
5. Additionally, in the how-to article you'll gain some key insights from an
expert on how to get started in mobile marketing.
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6. The Facebook Marketing Update - Spring 2011
May 10, 2011 at 12:20 AM
With approximately 600 million users Facebook is the center of the social media
universe. It's also a treasure trove for marketers - provided you know how to make
the most out of its plentiful opportunities. Prepared by Who's Blogging What and
written by marketing professionals who practice what they preach, The Facebook
Marketing Update - Spring 2011 will show you how to:
• Optimize the Like button and the Open Graph to improve engagement
• Use iFrames for custom Facebook page content
• Optimize the Facebook page for search
• Use Facebook Connect for ecommerce
• Make the most out of Facebook Places and Deals
• Take advantage of the significant upgrade to Facebook Comments plug-in
• Apply best practices to advertising on Facebook
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A Comprehensive Framework for Securing Virtualized Data
Centers
May 10, 2011 at 2:20 AM
Virtualization is moving to the mainstream and may soon be overtaking non-
virtualized environments as a method for deploying applications. Does this broad
adoption of virtualization, though, make network security easier or more difficult to
achieve? While responses to this question are still highly varied, one thing is
certain: most companies still have no clear and definite security policy for their
virtual environments.
Perhaps as a result of this failure to tackle the security question when deploying
virtualized servers, some experts claim that the majority of virtual deployments may
be less secure than physical deployments. While there are real challenges to
deploying applications securely in a virtual environment, there is also a fair amount
of hype surrounding the topic.
Read this white paper to separate the two, and understand the real need for security
solutions that can address the reality of expanding virtualization. You will also learn
how HP TippingPoint's secure virtualization framework allows organizations to gain
control of the virtual environment by introducing in-line security policy
enforcement.
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