A culture of innovation Innovation no longer just happens in R&D Innovation is a team sport. Keep the consumer at the heart of what you do . But don’t listen everything they say- use your intuition. Listen to ideas , learn from failure
Purpose? The purpose of the workshop is to turn on your creativity and open your mind to new and exciting possibilities. In these times we need to be creative and innovation to stay ahead of the curve and maintain our leading position. The design and innovation workshop will provide you with the new tools and knowledge which you can use as inspiration in your daily work. Get ready for a fun and playful day with a very serious learning experience that will move you!
InnovatorsYoung and well educated.High disposable income.Comfortable with new ideas.Able to understand and apply complextechnical knowledge.Gain information from expert sources ratherthan from peers and social groups.
A brief look at the program Brands , innovation and design unleashing your creativity . Mapping the customer journey Brainstorming and ideation Experience design Lessons learned and how can I apply this knowledge.
branding strategy design thinkingculture of innovation
Design thinking is a process for practical, creativity resolution of problems or issues that looks for an improved future result .
Design thinking Inspiration>>>>>>>> Implementation >>>>>>>>>>>>> Ideation>>>>>>>>>> It’s a cyclic process
What is design thinking? It’sa fluid but definable process involving several key comments. Collaborative : Working with people who share similar and dissimilar experiences to generate richer work. Integrative: Seeing the whole system and its many connection.
The model of adoptionprocess Developed by Everett Rogers in 1962. Concerns the spread of new innovative products through the market. The adoption of new products proceeds after certain thought process. The new product is adopted by different groups of people in sequence.
New innovation products Televisionintroduced in the 1930s. Color television in the 1970s. Video recorders in the 1970s. Multi channel television in the 1980s090s. DVD in the 1990s. Flat screen television in the late 1990s. High definition TV in the 2000s.
Adoption process The mental process through which an individual passes from first hearing about an innovation to final adoption. Knowledge / awareness Interest Evaluation Trial adoption
Five step adoption processAwareness of the product but lack detailedknowledge.Curious seek more information.Using the product on a test basisDeciding to become a regular users.
The adoption model and themarketing mixPrice – the model fits in with skimming.Introduce at a high price to appeal toinnovators. Reduce pricePromotion – start by aiming the message atinnovators . Later , change the promotion toappeal to the later groups.Distribution – exclusive distribution for theinnovators . Intensive distributor to attractlater groups.
The adoption model Need to develop strategies to move customers from awareness to adoption. Need to win over the innovators and early adopters(i.e. the trend setters)-unless they purchase the product it will fail commercially. Need to win over late customers in a cost effective way.