3. Writing and sending emails that will
• improve your relationships with colleagues and clients
• help you get the responses you want
• promote your professional reputation
This session is about…
We’re going to explore
• why valuing email skill is important
• when to email (or not)
• structure and sequence techniques
• style and tone tips
• how to polish your email gems
4. Understand the impact on brand and professional
reputations
Consider the readers’ needs and expectations
Plan and structure purposeful, meaningful messages
Apply language techniques
Objectives & Outcomes
5. Why are Email Skills Important?
• Emails are forever
• Confidentiality is not
guaranteed
• Email is not always
the best way to
communicate
• Consistency builds
brand awareness and
motivation
6. Purposeful = Positive
• What do I want to achieve
with the communication?
• Is email the best way to
make that happen?
• Use it but don’t abuse it
• Time it right
7. Structure & Sequence Tips
• Match subject line and
email content
• Segue into your message
• Specify the connection,
benefit and importance
• Explain what you want
the reader to do
• Keep it short and focused
• Use subheadings, bullet
points, numbering
8. Send It With Style
• Tone & word choices
• Salutations and sign-
offs
• I’M NOT DEAF!
• Plain or HTML?
• Font and colour
choices
• Emoticons & social
media speak
• Signatures
9. Send It With Style
• Tone & word choices
• Salutations and sign-
offs
• I’M NOT DEAF!
• Plain or HTML?
• Font and colour
choices
• Emoticons & social
media speak
• Signatures
10. Polish the Gems
• Spilling, punc.tu.a.tion
& grammatically
• Spelling, punctuation
& grammar
• It’s all in the timing
• Reply without regret
• Breathe, draft, revisit
• BIG isn’t always better
11. What did we learn?
• Why are emails are like d_ _ m _ _ _ s ?
• Emails with a clear p_ _ p _ _ e and r _ l _ v _ n _ c_
are more likely to be read.
• Explain what you want the reader to _ _ and _ _ _ _.
• Choose w_ _ _ s and t_ _ e wisely.
• Why do s_ _ll_ _g, _un_tua_ _ion and g_am_ar matter?