Based on a talk and interview given by Inkling partner & digital director Jono Marcus

1. Brilliant global brand development in the digital age
@InklingComms @jonomarcus
Thursday, 11 October 12

2. Brilliant global brand
development in the
digital age....
Thursday, 11 October 12

3. Is About...
Big creative ideas that last years, not weeks,
based on penetrating human insights
Thursday, 11 October 12

4. Involves
Digital
Because
Digital is becoming the most effective way
to reach ALL consumers
Thursday, 11 October 12

5. It Requires
Deep understanding of consumers needs, and their
digital usage in EACH desired market
Thursday, 11 October 12

6. You Must
Develop
Develop a purpose-inspired growth
strategy. A mission
Thursday, 11 October 12

7. But Think
Do you have market capabilities to
execute BRILLIANTLY?
Thursday, 11 October 12

8. And Check
Is the mission meaningful GLOBALLY?
Thursday, 11 October 12

9. Be
Motivated to serve
Thursday, 11 October 12

10. Better,
Not Different
Serve your purpose or mission better than
anyone else
Thursday, 11 October 12

11. Grow By
Emerging markets
Product price points
New products dev - based on local needs
Focus in key markets, work longterm
Thursday, 11 October 12

12. Use Agencies
For
Audience insight
Innovation
Local intelligence & presence
Voice of the people
Thursday, 11 October 12