The time is now to prepare and be sure to take advantage of the crucial sales windows of Back to School, Labor Day, Early Holiday and Holiday 2021.
Retail over the back half of 2021 will be like nothing we've ever seen. Learn more now through this Max Connect Marketing thought leadership article and reach out to Maximize your future success.
20 Statistics for Your Back to School Digital Marketing StrategyBrickfish
The back to school market is estimated at $72.5 billion. Are you ready to get your piece of the market? This infographic shows our team's research in 20 statistics all about back to school digital marketing strategy including real-time marketing, social media, email marketing, smartphone and mobile shopping, ecommerce, and other digital strategy tactics for back to school and back to college retail and digital marketing strategies and promotions.
See the original infographic here: http://bit.ly/STShEf
Leading media outlet RETHINK Retail features insights from retail thought leaders on what the back-to-school shopping season looks like this year and the changes retailers are implementing to meet new consumer demands.
See the full article on RETHINK Retail's website: https://bit.ly/3DeXm1c
You’ll hear from:
Katherine Cullen, Sr. Dir of Industry and Consumer Insights at The National Retail Federation
Sandrine Crener, Program Director at Harvard Business School
Tom McGee, President and CEO of ICSC
Ron Thurston, Former VP of Stores at Intermix / Author of Retail Pride
Mary Rodgers, Director of Marketing Communications at Cuisinart
Jason Stuckey, General Manager, North America at Linnworks
Jill Sando, Executive Vice President and CMO at Target
Beatrice Mac Cabe, Chief Creative Officer at Vera Bradley
Mina Fader, Managing Director of Wharton’s Baker Retailing Center at the University of Pennsylvania
47 Stats for Remarkable Holiday Marketing in 2014HubSpot
'Tis the season! And you know what that means: It's game time for holiday shoppers ... and holiday marketers!
Online retail earnings are expected to grow from 263 billion in 2013 to 414 billion in 2018, while adoption of mobile shopping habits continue to rise. As a result, businesses are taking advantage of these growing trends by increasing budgets for Q4 and making mobile-optimized and online-driven holiday marketing a priority.
Curious about the best ways to attract new business during the holidays? Check out the latest trends in holiday shopping -- and marketers' top holiday marketing techniques for 2014 -- in this free factbook, 47 Stats for Remarkable Holiday Marketing in 2012.
After reading this factbook, you'll discover:
The state of online holiday shopping in 2014
How to optimize for mobile and search
How to plan out, optimize, and measure your holiday emails
What to post in social media this holiday season
Where to optimize your website and blog for an amazing holiday shopping experience
Top E-commerce Trends to Watch Out for in 2017i95Dev
Find out the top e-commerce trends that will drive the momentum of the e-commerce industry in North America (USA, Canada) and rest of the world in 2017.
Curious about the best ways to attract new business during the holidays? Check out the latest trends in holiday shopping -- and marketers' top holiday marketing techniques for 2013.
The time is now to prepare and be sure to take advantage of the crucial sales windows of Back to School, Labor Day, Early Holiday and Holiday 2021.
Retail over the back half of 2021 will be like nothing we've ever seen. Learn more now through this Max Connect Marketing thought leadership article and reach out to Maximize your future success.
20 Statistics for Your Back to School Digital Marketing StrategyBrickfish
The back to school market is estimated at $72.5 billion. Are you ready to get your piece of the market? This infographic shows our team's research in 20 statistics all about back to school digital marketing strategy including real-time marketing, social media, email marketing, smartphone and mobile shopping, ecommerce, and other digital strategy tactics for back to school and back to college retail and digital marketing strategies and promotions.
See the original infographic here: http://bit.ly/STShEf
Leading media outlet RETHINK Retail features insights from retail thought leaders on what the back-to-school shopping season looks like this year and the changes retailers are implementing to meet new consumer demands.
See the full article on RETHINK Retail's website: https://bit.ly/3DeXm1c
You’ll hear from:
Katherine Cullen, Sr. Dir of Industry and Consumer Insights at The National Retail Federation
Sandrine Crener, Program Director at Harvard Business School
Tom McGee, President and CEO of ICSC
Ron Thurston, Former VP of Stores at Intermix / Author of Retail Pride
Mary Rodgers, Director of Marketing Communications at Cuisinart
Jason Stuckey, General Manager, North America at Linnworks
Jill Sando, Executive Vice President and CMO at Target
Beatrice Mac Cabe, Chief Creative Officer at Vera Bradley
Mina Fader, Managing Director of Wharton’s Baker Retailing Center at the University of Pennsylvania
47 Stats for Remarkable Holiday Marketing in 2014HubSpot
'Tis the season! And you know what that means: It's game time for holiday shoppers ... and holiday marketers!
Online retail earnings are expected to grow from 263 billion in 2013 to 414 billion in 2018, while adoption of mobile shopping habits continue to rise. As a result, businesses are taking advantage of these growing trends by increasing budgets for Q4 and making mobile-optimized and online-driven holiday marketing a priority.
Curious about the best ways to attract new business during the holidays? Check out the latest trends in holiday shopping -- and marketers' top holiday marketing techniques for 2014 -- in this free factbook, 47 Stats for Remarkable Holiday Marketing in 2012.
After reading this factbook, you'll discover:
The state of online holiday shopping in 2014
How to optimize for mobile and search
How to plan out, optimize, and measure your holiday emails
What to post in social media this holiday season
Where to optimize your website and blog for an amazing holiday shopping experience
Top E-commerce Trends to Watch Out for in 2017i95Dev
Find out the top e-commerce trends that will drive the momentum of the e-commerce industry in North America (USA, Canada) and rest of the world in 2017.
Curious about the best ways to attract new business during the holidays? Check out the latest trends in holiday shopping -- and marketers' top holiday marketing techniques for 2013.
CleverTap - Mobile Commerce Marketing GuideCleverTap
The ultimate Mobile Commerce Marketing Guide for Developers & Marketers looking to launch a mobile shopping app. Find out the latest market trends in this informative free mobile shopping guide.
The Future of Retail: 2 Ways to Activate and Localize Marketing this Holiday ...GODigitalMarketing
Learn first-hand from the retail executives and marketers on the leading edge of omnichannel marketing. Get valuable tips and best practices your brand can utilize this holiday season, including:
• Actionable, turn-key steps to activate & scale local marketing – whether it’s winning a key weekend or reacting to a competitors aggressive pricing
• How to connect programmatic buying with programmatic content to drive maximum brand exposure, consumer engagement and cross-channel sales
• Case study examples of how retailers are extending traditional assets & deploying this content at scale through digital, mobile & video to drive local in-store purchases.
Đại dịch COVID-19 đã có tác động lớn đến hành vi của người tiêu dùng, với một số nhà phân tích dự đoán rằng các nỗ lực giảm thiểu và đóng cửa toàn cầu đã thúc đẩy sự dịch chuyển khỏi các cửa hàng thực và hướng tới mua sắm trực tuyến.
Top eCommerce design and development trends in 2022Jane Brewer
Stay updated with the latest eCommerce trends. In this blog, we listed eCommerce website development & design trends for 2022. https://bit.ly/3fEk3kU
In a world where competitors are simply a click away,
customer loyalty is more important than ever. If you
want your customers to be loyal, you can’t treat them
like everyone else. Doing more for your customers in
2018 will help your loyalty program do more for your
bottom line.
Let’s explore what you can do to get more out of your
loyalty program this year.
Leading media outlet RETHINK Retail interviewed top retail executives and industry thought leaders to share what’s top of mind in today’s current retail climate.
See the full article on RETHINK Retail's website: https://bit.ly/3eMRz6d
You’ll hear from:
Ken Wincko, VP of Marketing at Barnes & Noble College
Carrie Tharp, VP of Retail and Consumer at Google Cloud
Erik Saltvold, Founder of ERIK’S Bike Shop
Oscar Sachs, CEO of Salesfloor
Sucharita Kodali, VP and Principal Analyst at Forrester
Courtney Hawkins, Former VP of Stores at Old Navy
Kate Giovambattista, Founder of Beyond Main
Marie Driscoll, Managing Director of Luxury & Fashion at Coresight Research
Vinod Bidarkoppa, SVP of Technology at Sam’s Club
Go-to browsing channels vary
*(38%) start on Amazon
* (35%) search engines
* (21%) brand or retaile web sites
* (6%) e-Commerce marketplaces, such as eBay and Etsy
Will COVID-19 Help the Grinch Steal Christmas This Year? COVID-19 has completely reshaped the world and those effects will continue to be felt this holiday season. With financial turmoil and fears of social interaction — it’s a holiday stage even the Grinch himself couldn’t have imagined. Both consumers and retailers will rely heavily on technology to pivot effectively and retain some sense of normalcy and holiday magic this year.
Download your free whitepaper and gain marketing tips and insights on how you can stay ahead of the curve heading into the holiday rush.
CleverTap - Mobile Commerce Marketing GuideCleverTap
The ultimate Mobile Commerce Marketing Guide for Developers & Marketers looking to launch a mobile shopping app. Find out the latest market trends in this informative free mobile shopping guide.
The Future of Retail: 2 Ways to Activate and Localize Marketing this Holiday ...GODigitalMarketing
Learn first-hand from the retail executives and marketers on the leading edge of omnichannel marketing. Get valuable tips and best practices your brand can utilize this holiday season, including:
• Actionable, turn-key steps to activate & scale local marketing – whether it’s winning a key weekend or reacting to a competitors aggressive pricing
• How to connect programmatic buying with programmatic content to drive maximum brand exposure, consumer engagement and cross-channel sales
• Case study examples of how retailers are extending traditional assets & deploying this content at scale through digital, mobile & video to drive local in-store purchases.
Đại dịch COVID-19 đã có tác động lớn đến hành vi của người tiêu dùng, với một số nhà phân tích dự đoán rằng các nỗ lực giảm thiểu và đóng cửa toàn cầu đã thúc đẩy sự dịch chuyển khỏi các cửa hàng thực và hướng tới mua sắm trực tuyến.
Top eCommerce design and development trends in 2022Jane Brewer
Stay updated with the latest eCommerce trends. In this blog, we listed eCommerce website development & design trends for 2022. https://bit.ly/3fEk3kU
In a world where competitors are simply a click away,
customer loyalty is more important than ever. If you
want your customers to be loyal, you can’t treat them
like everyone else. Doing more for your customers in
2018 will help your loyalty program do more for your
bottom line.
Let’s explore what you can do to get more out of your
loyalty program this year.
Leading media outlet RETHINK Retail interviewed top retail executives and industry thought leaders to share what’s top of mind in today’s current retail climate.
See the full article on RETHINK Retail's website: https://bit.ly/3eMRz6d
You’ll hear from:
Ken Wincko, VP of Marketing at Barnes & Noble College
Carrie Tharp, VP of Retail and Consumer at Google Cloud
Erik Saltvold, Founder of ERIK’S Bike Shop
Oscar Sachs, CEO of Salesfloor
Sucharita Kodali, VP and Principal Analyst at Forrester
Courtney Hawkins, Former VP of Stores at Old Navy
Kate Giovambattista, Founder of Beyond Main
Marie Driscoll, Managing Director of Luxury & Fashion at Coresight Research
Vinod Bidarkoppa, SVP of Technology at Sam’s Club
Go-to browsing channels vary
*(38%) start on Amazon
* (35%) search engines
* (21%) brand or retaile web sites
* (6%) e-Commerce marketplaces, such as eBay and Etsy
Will COVID-19 Help the Grinch Steal Christmas This Year? COVID-19 has completely reshaped the world and those effects will continue to be felt this holiday season. With financial turmoil and fears of social interaction — it’s a holiday stage even the Grinch himself couldn’t have imagined. Both consumers and retailers will rely heavily on technology to pivot effectively and retain some sense of normalcy and holiday magic this year.
Download your free whitepaper and gain marketing tips and insights on how you can stay ahead of the curve heading into the holiday rush.
The largest marketplaces like Amazon and eBay have set the tone and pace of customer shipping expectations by offering expedited delivery options at low or no cost to the customer. Optimize your operations this holiday season with our 2020 holiday readiness guide.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
Brands Need to Adjust to a Quarantine State of MindBennat Berger
As exhaustingly ever-present as it might seem now, COVID-19 will eventually fade. Doors will open, streets will refill, and our paused lives will finally, at long last, resume. But for businesses, resuming operations won’t be as simple as flipping on the lights and leaving an “open” sign in the window.
Black Friday is a critical event in the retail calendar in MENA. This event which was first launched by Souq (now Amazon) as a 3-day online only event has now expanded to over six weeks of Q4. The event has been so popular that ~20% of annual online retail sales happen during the Black Friday sale period.
Ramadan Ads: Understand your audience and fine-tune your messageSocial Samosa
Httpool announces the launch of the Ramadan Insights Paper 2021. The paper is aimed at brands and marketers to streamline and improve planning processes during this period.
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
Researchers PSFK provides the most pioneering thought leadership when it comes to innovation in retail and along the customer experience journey. PSFK's Future of Retail 2020 report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every shopper in a post-experiential era.
This deck provides an introduction to the themes in the report plus concepts for the future of customer experience.
Full report: http://www.psfk.com/reports
About PSFK: http://www.psfk.com/membership
Concepts: http://www.weareyourstudio.com
Despite Challenges, Small Online Retailers Look Forward to Holiday SeasonCristiano Ribeiro
Excited about the upcoming holiday season? You’re not alone. Based on findings from our latest study, “Report from the Front Lines: Small Business Outlook and Ecommerce Strategies for the 2014 Holiday Season,” 76% of small- and medium-sized business owners feel optimistic that their business will generate more sales this holiday season than they did in 2013.
See more at: http://onlinebusiness.volusion.com
How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...Tinuiti
Retail Media has emerged as a dynamic and indispensable channel for brands to connect with consumers in a whole new way – both online and instore. With Q4 coming up fast, navigating the complexity of how consumers shop and leveraging the right media to stay connected with them is more crucial than ever. This session is a can’t miss.
We’ll delve into the dynamic landscape of consumer packaged goods (CPG) and its intersection with the rising influence of Generation Z. Leveraging fascinating insights from Roundel, Target’s media network, we’ll explore the mindset of Target shoppers, offering a glimpse into their behaviors during key seasonal moments and how you can activate right now to prepare.
[Infographic] The Modern Marketing Reality – Marketing Starts with a QuotaLenati
Now Marketing owns a quota to bring the right prospects in the door and deliver sales-ready leads that are more likely to convert. With this new reality of Modern Marketing, marketers are looking at how to measure their business impact with the goal of definitively proving Return on Marketing Investment (ROMI). Content is designed to fuel conversion from anonymous to known leads—first to attract, then with the support of marketing automation, to nurture prospects along their buyer journey. According to Forrester Research, sales is looking to marketing to increase the productivity of customer acquisition by targeting the right accounts and helping sales pursue them—finding smarter ways to prospect and build account-based strategies. With powerful marketing technologies, digital acumen and a little foresight you can get there, but you can’t get there alone.
All the technology in the world can’t help you in your quest to evolve into Modern Marketing unless you mind the golden rules, and in particular, make friends with sales. Sales and marketing now have a common goal to drive revenue. Sales and marketing are now speaking the same language and are motivated to assist each other in attaining their collective goals. The path from anonymous to qualified lead becomes a well-orchestrated dance where marketing goes deeper into driving engagements while sales becomes an active player in cultivating leads. The line between the two disciplines is blurred and both are responsible for bringing the right prospects in the door.
Adobe Analytics’ survey of key decision makers at 403 U.S. retailers reveal valuable insights about how they plan to engage consumers this holiday shopping season.
The Adobe Digital Index (ADI) “Holiday 2015 Predictions” are in, and if the forecast is on the mark, it’s quite a jolly one for brands and retailers. One key number: Cyber Monday is expected to hit $3 billion in online sales for the first time, a 13.2% increase year-over-year (YoY).
2. Consumer research, sentiment and overall thinking concludes this will be
the most unpredictable and critical holiday season in recent history.
WHY THE NEXT 100
DAYS ARE SO CRITICAL:
4. RESEARCH
Meredith predicts consumers will use e-commerce to drive an
earlier, quieter 2020 holiday season.
72%
Number of Meredith households that
believe these holidays are going to
be different than what we have seen
in the past.
e-Commerce shoppers will not only be looking for value, but also ease.
*Source: Meredith Study
“Everything about the holiday
season is actually going to
start earlier this year…even as
soon as right after the Labor
Day holiday”
5. RESEARCH
*Source: Meredith Study
“There’s going to be an emphasis
on early deals, promotions, and
providing value”
One of the indicators for the holidays
from Meredith’s research is a continuing
e-commerce boom, extending a major
shift that began with the outbreak of
COVID-19.
49% of shoppers expect retailers
to offer them discounts when
shopping online.
**Source: Google Holiday Readiness doc
7. U.S. E-COMMERCE PENETRATION (% OF RETAIL SALES)
5%
10%
15%
20%
25%
30%
35%
40%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 7/20
10 years’ growth in 3 months
This growth will continue and why it’s even more important to be e-commerce ready this holiday season.
|–––––––––––––––––––––– 10 YEARS –––––––––––––––––––––––|
8. RESEARCH
“In 2019, the %
of shoppers who
searched online
before making
in-store
purchases.”
*Source: Google for Retail
“The number of
online touch points
during the
shopping journey
that can influence
what people buy
and who they buy
it from.”
140 89%90%
“The % of
global
shoppers who
visited a store
said they
searched
online first .”
“The % of
smartphone users
that are more likely
to purchase from
companies whose
mobile sites or apps
allow them to make
purchases quickly.”
76%
9. *Source: Google for Retail
70% of shoppers said they were open to buying from new retailers.
54% of holiday shopping remains to be completed after Black Friday.
21% of holiday shopping is completed during the week of Christmas and
the week after Christmas.
Holiday shoppers value price, convenience and availability.
REASONS WHY IN 2020 YOU MUST HAVE A
COMPREHENSIVE HOLIDAY PLAN FOR
SUCCESS!
RESEARCH FROM 2019
10. Earlier Holiday Demand: We predict that the Prime Day
event in October could potentially steal up to 10% of
Cyber Week’s digital revenue.
COVID-19 will set a new precedent in e-
commerce penetration: We predict that up to
30% of global retail sales will be made through
digital channels this upcoming holiday season
E-COMMERCE
PREDICTIONS
Source: Salesforce Blog
HOLIDAY
Stores as fulfillment centers: We predict that sites
offering store pickup — curbside, inside, drive through
— will see a 90% increase in digital sales over the
previous holiday season.
Media mix will continue to dramatically shift to
personalization and localization: We predict that 10%
of mobile orders will be through social channels (with
peak days reaching between 12-15% of mobile
orders).
11. v
85% of retailers believe online sales
will increase this holiday season
The global pandemic has accelerated online shopping,
meaning this Christmas retailers need to speed up their
online efforts ahead of the festive e-commerce frenzy,
according to new research.
PREDICTIONS
Source: Bazaarvoice
HOLIDAY
Page views increased 31.4% and order
count rise 65.9% compared to usual -
COVID-19 set to exacerbate this trend.
Shoppers are engaging with customer
reviews, photos, questions and answers
as they research gifts online.
Increase in question submission as
shoppers intensify their gift
shopping with a 4.5% increase last
October over the typical month.
12. Media mix will continue to dramatically shift to personalizations and
localization: We predict that 10% of mobile orders will be through social
channels (with peak days reaching between 12-15% of mobile orders).
HOLIDAY MEDIA
MIX PREDICTIONS
13. HOLIDAY MEDIA
MIX PREDICTIONS
1
Digital Spend will increase with focus
on performance media and
marketing. Efficiency, measurement
and attribution will be necessary.
Source: Salesforce Blog
15. HOLIDAY MEDIA
MIX PREDICTIONS
3
This holiday will be even more
important for marketers to focus on
audience segmentation & targeting
to reach the right customers, in the right
location, at the right time.
Source: Salesforce Blog
16. Consumers will value messages such as store closure, order
status, pickup instructions to ensure safety and convenience over
the holiday season.
HOLIDAY MESSAGING
PREDICTIONS
17. 1
85% of consumers want operational
update messages when appropriate
during pandemic. Customer Service
will be paramount for success.
HOLIDAY MESSAGING
PREDICTIONS
18. 2
Messaging tone will be a
delicate balance between
brand (empathy & emotion) and
discounts (demand & margin).
HOLIDAY MESSAGING
PREDICTIONS
19. 3
Plan early, but be nimble, and as
the holiday landscape evolves, be
ready to shift the spend to higher
performing channels.
HOLIDAY MESSAGING
PREDICTIONS
21. v
Ensure strategic planning of media budgets
Conduct a comprehensive media mix analysis
Conduct a thorough website audit (desktop and mobile)
Think Mobile first in all strategic planning
Analyze the competition and create conquest strategies
Determine key audiences for each campaign
Success measures and KPIs determined
Social Media strategy and plans have been devised
Email optimization and planning
ARE YOU READY TO FULLY CONNECT
WITH YOUR AUDIENCE?
TO HOLIDAY SUCCESS
CHECKLIST
YOUR ROADMAP
FOR CONSIDERATION:
Customer Service Operations
Fulfillment Employee Success