The document discusses automated content generation for an affiliate beauty website. It outlines the process of generating product descriptions at scale from structured data about ingredients, preferences, and benefits. Challenges included attributing information correctly across brands and ensuring unique descriptions without duplication. Rules and examples are provided for generating sentences from the data fields in a way that helps users and ranks the site.
In the times of Python and AI, automated content generation seems like something you need serious technical chops to be able to implement... but that isn't necessarily the case. This talk explains how to think about sentence structures in a way that allows you to build them in bulk using data.
To assess how good Walgreen's online catalog product attribution is in understanding context in consumer search terms. We looked at 4 key dimensions in this analysis:
(a) Completeness: Are the product data attributes adequately complete across required fields?
(b) Accuracy: Is the available data correctly filled in and up to date?
(c) Consistency: Are the values consistent and comply with specified formats?
(d) Other: Product availability or search related issues resulting in irrelevant results
Assignment 1 Part A Your Marketing PlanDue Week 3 and worth 20.docxbraycarissa250
Assignment 1: Part A: Your Marketing Plan
Due Week 3 and worth 200 points
For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.
Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.
Instructions
Create the first part of your marketing plan:
1. Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.
2. Develop your company’s mission statement.
3. Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.
Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
4. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
5. Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.
Note: Wikipedia and other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 to 12 pages.
The specific course learning outcomes associated with this assignment are:
1. Analyze marketing environments and strategies used to strengthen product or service positioning.
a. Evaluate data and information on customer/consumer behavior.
b. Evaluate marketing research tools involved in the marketing process.
c. Examine the marketing science of customer behavior and products in the marketing exchange process.
2. Evaluate marketing strategies used to create/communicate customer value.
a. Analyze the marketing framework through a situation analysis.
3. Create an effective marketing plan.
a. Develop recommendations ba ...
In the times of Python and AI, automated content generation seems like something you need serious technical chops to be able to implement... but that isn't necessarily the case. This talk explains how to think about sentence structures in a way that allows you to build them in bulk using data.
To assess how good Walgreen's online catalog product attribution is in understanding context in consumer search terms. We looked at 4 key dimensions in this analysis:
(a) Completeness: Are the product data attributes adequately complete across required fields?
(b) Accuracy: Is the available data correctly filled in and up to date?
(c) Consistency: Are the values consistent and comply with specified formats?
(d) Other: Product availability or search related issues resulting in irrelevant results
Assignment 1 Part A Your Marketing PlanDue Week 3 and worth 20.docxbraycarissa250
Assignment 1: Part A: Your Marketing Plan
Due Week 3 and worth 200 points
For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.
Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.
Instructions
Create the first part of your marketing plan:
1. Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.
2. Develop your company’s mission statement.
3. Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.
Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
4. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
5. Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.
Note: Wikipedia and other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 to 12 pages.
The specific course learning outcomes associated with this assignment are:
1. Analyze marketing environments and strategies used to strengthen product or service positioning.
a. Evaluate data and information on customer/consumer behavior.
b. Evaluate marketing research tools involved in the marketing process.
c. Examine the marketing science of customer behavior and products in the marketing exchange process.
2. Evaluate marketing strategies used to create/communicate customer value.
a. Analyze the marketing framework through a situation analysis.
3. Create an effective marketing plan.
a. Develop recommendations ba ...
Choosing InterventionsPurposeThe purpose of this session i.docxchristinemaritza
Choosing Interventions
Purpose
The purpose of this session is to explore how a psychologist chooses empirically supported interventions.
Objective(s)
To describe how one chooses empirically supported interventions.
1. To identify sources of information about empirically supported interventions.
2. To explore the advantages of using interventions that are supported by research
3. To identify ways in which one can contribute to the literature about interventions
(Working with Juveniles in the Juvenile Court System)
Locate at least one resource that provides guidelines for choosing empirically supported interventions in your specialty area or for the setting where you are working or for clients with whom you work. Please list this resource in your post this week.
This week we will discuss choosing interventions. It is always important to be able to explain why you are doing whatever it is you choose to do in counseling or other psychological interventions.
How do you choose specific interventions? Where does theory fit into your choices? Where does the treatment/care plan, the diagnosis (if you use one), the goal and/or objective fit? Where does the concept of "best practice" fit in? To what degree are interventions chosen based on the characteristics of the client? Of the problem? Is there a "preferred" (or even mandated) theoretical approach at your site? Incorporate your practicum experience into your response. If citing a case, please take care to appropriate mask specific details e.g. client's demographic information.
NAME:
INSTUCTOR:
DATE:
Assignment 1
Product Development & Operations – Category Manager Analysis
Due Date: Week 3
Note: While representative of possible situations faced by Alikay Naturals, all scenarios in this assignment are fictional.
Real Business
Let’s roll up our sleeves and use what we’ve learned this week in a real-life business situation. Each week, you’ll encounter a scenario where you will assume the role of a business person who works with or at a national discount retail store, like a Walmart or Target. These companies provide important, everyday staples for millions of people across the country and have become very successful businesses in the process.
Discount retail stores have locations in communities across the country. They often have strong and recognizable brands that are household names. We will explore how business works throughout this course by taking on a few of the many different roles at successful companies like these.
Your Role
This week, you’ll assume the role of a Category Manager for the Beauty Products category at a national discount retail store.
What Is a Category Manager?
Category Managers are responsible for related groups of products (for example, baseball equipment or laundry detergents) for a retail business. They use research, information and insights about the category to change shopper behavior and increase sales of the products in the category. They also work wit ...
Discover Arbonne and discover how to turn an everyday expense into an income stream! Own your own business, work your own hours, contact me by email now to learn more!
In this presentation, we’ll show how we performed web
scraping using Python 3 and the BeautifulSoup library on the
Body Shop website.
–
We’ll be scraping all products information from
the https://www.thebodyshop.com/en us/us/, and then
analyzing them using the Pandas library.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
More Related Content
Similar to BrightonSEO Automated Text Generation at Scale
Choosing InterventionsPurposeThe purpose of this session i.docxchristinemaritza
Choosing Interventions
Purpose
The purpose of this session is to explore how a psychologist chooses empirically supported interventions.
Objective(s)
To describe how one chooses empirically supported interventions.
1. To identify sources of information about empirically supported interventions.
2. To explore the advantages of using interventions that are supported by research
3. To identify ways in which one can contribute to the literature about interventions
(Working with Juveniles in the Juvenile Court System)
Locate at least one resource that provides guidelines for choosing empirically supported interventions in your specialty area or for the setting where you are working or for clients with whom you work. Please list this resource in your post this week.
This week we will discuss choosing interventions. It is always important to be able to explain why you are doing whatever it is you choose to do in counseling or other psychological interventions.
How do you choose specific interventions? Where does theory fit into your choices? Where does the treatment/care plan, the diagnosis (if you use one), the goal and/or objective fit? Where does the concept of "best practice" fit in? To what degree are interventions chosen based on the characteristics of the client? Of the problem? Is there a "preferred" (or even mandated) theoretical approach at your site? Incorporate your practicum experience into your response. If citing a case, please take care to appropriate mask specific details e.g. client's demographic information.
NAME:
INSTUCTOR:
DATE:
Assignment 1
Product Development & Operations – Category Manager Analysis
Due Date: Week 3
Note: While representative of possible situations faced by Alikay Naturals, all scenarios in this assignment are fictional.
Real Business
Let’s roll up our sleeves and use what we’ve learned this week in a real-life business situation. Each week, you’ll encounter a scenario where you will assume the role of a business person who works with or at a national discount retail store, like a Walmart or Target. These companies provide important, everyday staples for millions of people across the country and have become very successful businesses in the process.
Discount retail stores have locations in communities across the country. They often have strong and recognizable brands that are household names. We will explore how business works throughout this course by taking on a few of the many different roles at successful companies like these.
Your Role
This week, you’ll assume the role of a Category Manager for the Beauty Products category at a national discount retail store.
What Is a Category Manager?
Category Managers are responsible for related groups of products (for example, baseball equipment or laundry detergents) for a retail business. They use research, information and insights about the category to change shopper behavior and increase sales of the products in the category. They also work wit ...
Discover Arbonne and discover how to turn an everyday expense into an income stream! Own your own business, work your own hours, contact me by email now to learn more!
In this presentation, we’ll show how we performed web
scraping using Python 3 and the BeautifulSoup library on the
Body Shop website.
–
We’ll be scraping all products information from
the https://www.thebodyshop.com/en us/us/, and then
analyzing them using the Pandas library.
Similar to BrightonSEO Automated Text Generation at Scale (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
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In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. There are nearly 450k products
& variables on the site from 1,710
brands and this is growing as
more affiliates come on board.
The main aim of the site is to
allow users to find the right
product at the best price.
BEAUTY AFFILIATE
SITE WITH 200K+
INDEXABLE URLs
3. The primary aim of the project was to
provide the user with information about
the product that would help them make a
purchase decision.
The secondary aim was to ensure that this
content would help the site to rank well or
at least not jeopardise rankings.
About the project
4. The site was new with no history of
content built up over time to rely on.
Thousands of new products were added
each week.
The team was lean with no outsourcing.
We had to focus on product pages to rank
for anything at all.
Why automated text?
13. SO WE DECIDED TO USE THE DATA WE HAD
TO PROVIDE MORE VALUE TO THE USER
14. 1. WHAT DO WE WANT TO CREATE?
Text blocks based on ingredients and ethics/religious data
that help the user to convert and uses the main product
name only once.
Price and review data is fine but ingredients data needed
unpacking further.
Fragrance notes were also added at a later stage.
15. Multiple, fairly simple sentence structures
Sentences would need to fit together well
Text blocks would be fairly short
Sentences would need to allow for lists
16. BECAUSE THE OUTPUT WAS SIMPLE, WE USED A
SIMPLE METHOD OF TEXT GENERATION
17. ● Affiliate/brand feeds
● PIM/PIP bulk upload
● Manual attribution
● Scraping
● {{product}}
● {{brand}}
● {{category}}
If X = Y then action Z
DATA DATABASE RULES SOMETHING
Content
Generation
Process
18. “This Aromatics Elixir body
wash from Clinique is vegan.”
Ingredient Preferences
Example 1
20. 3. DO WE HAVE ENOUGH DATA TO CREATE
WHAT WE WANT TO CREATE?
No.
21. ● Affiliate/brand feeds
● PIM/PIP bulk upload
● Manual Attribution
● Scraping
● {{product}}
● {{brand}}
● {{category}}
If X = Y then action Z
DATA DATABASE RULES SOMETHING
Content
Generation
Process
It’s quicker to categorise
a brand or brand range
and cascade that down
than manually attribute
every product.
23. This {{product.Name}} is aloe vera.
This {{product.Name}} is jojoba oil.
This {{product.Name}} is stearic acid.
This {{product.Name}} is coconut oil.
24. 4. IS THIS DATA STORED IN A USEFUL WAY?
Also no.
25. ● Affiliate/brand feeds
● PIM/PIP bulk upload
● Manual Attribution
● Scraping
● {{product}}
● {{brand}}
● {{category}}
If X = Y then action Z
DATA DATABASE RULES SOMETHING
Content
Generation
Process
26. {{Product}} {{Ingredient}} {{Preference}}
● The Celestial Skin
Liquid Lighting
● Lip Essentials Gift Set
● Boss In Motion Eau de
Toilette Spray 90ml
● Vitamin C
● Jojoba Oil
● Coconut Oil
● Vegan
● Cruelty Free
● Halal
Split out attribute values to
different types
27. Rule Example Output
The {{product.Name}}
from {{brand}} is
{{Preference}},
{{Preference}} and
{{Preference}}.
The Boss In Motion Eau de Toilette Spray 90ml from
Hugo Boss is vegan, halal and hypoallergenic.
The Lip Essentials Gift Set from High Definition
Beauty is vegan, halal and hypoallergenic.
The The Celestial Skin Liquid Lighting from Kevyn
Aucoin is vegan, halal and hypoallergenic.
Try to break the sentences as much as possible
28. ● Affiliate/brand feeds
● PIM/PIP bulk upload
● Manual Attribution
● Scraping
● {{product}}
● {{brand}}
● {{category}}
If X = Y then action Z
DATA DATABASE RULES SOMETHING
Broken
Sentence
Woes
29. ALWAYS REQUEST A FINAL OUTPUT AND
CHECK ON STAGING / A LOWER ENVIRONMENT
32. ICONIC London
Powder Contour
Palette
This Iconic London
product is cruelty-free.
Duplication Woes
ICONIC London
Day to Slay
Eyeshadow Palette
ICONIC London
Luminous
Powder
This Iconic London
product is cruelty-free.
This Iconic London
product is cruelty-free.
34. Unique data
This {{L3}} is {{ingredient}}.
“This product is vegan.”
“This Aromatics Elixir body wash from
Clinique is vegan.”
This product is {{ingredient}}.
This {{product.Name}} is {{ingredient}}.
Duplication Woes
“This body wash is vegan.”
35. 5. ARE WE CREATING DUPLICATE CONTENT
AND DO WE CARE?
Yes and
yes.
36. ● Affiliate/brand feeds
● PIM/PIP bulk upload
● Manual Attribution
● Scraping
● {{product}}
● {{brand}}
● {{category}}
If X = Y then action Z
DATA DATABASE RULES SOMETHING
Content
Generation
Process
By choosing the right data
and creating a number of
rules to make compound
sentences you can get far
more variation and unique
text.
37. “The 3 In 1 Foundation from 3INA
is vegan and contains vitamin C,
which helps to protect against
free radical damage. It also
contains vitamin E.”
Ingredient Preferences
Example 3
40. “The 3 In 1 Foundation from 3INA
is vegan and contains vitamin C,
which helps to promote shiny
hair. It also contains vitamin E.”
Ingredient Preferences
Example 3
47. Fudge Paintbox Hair
Colourant
Bioderma Atoderm
Ultra-Nourishing
Shower Cream
Some Final Examples
Rituals The Ritual of
Ayurveda Body Mist 50ml
This Rituals perfume for women is
paraben free, cruelty free and
phthalates free and features
floral and oriental fragrance
notes.
This moisturiser from Bioderma is
paraben free, hypoallergenic
and non-comedogenic and
contains citric acid, which
helps to exfoliate skin.
This hair colour from
Fudge is ammonia free
and peroxide free
48. PHB Ethical Beauty Anti-aging Eye
Gel is perfect for those looking for a
product with anti-ageing
properties.
It’s also vegan, paraben free and
alcohol free, and contains vitamin
C, which helps to fight photo-
ageing. It also contains collagen,
argan oil and lavender oil.
Clinique Anti-Blemish
Solutions Liquid Makeup
STARSKIN After Party
Face Mask
Clinique Anti-Blemish Solutions Liquid
Makeup is great for those with normal
and oily skin, looking for medium and
sheer or natural coverage and aiming
to get a natural finish.
It’s also vegan, oil free and
dermatologically tested, and contains
salicylic acid, which helps to prevent
pimples from forming.
PHB Ethical Beauty Anti-
aging Eye Gel
STARSKIN After Party Coconut Bio-
Cellulose Second Skin Brightening Face
Mask is perfect for those looking for a
product with hydrating properties.
They’re also paraben free, mineral oil
free and sulphate free, and contain
vitamin C which helps to gently
brighten skin. It also contains coconut
oil.
49. Philip Kingsley
Weatherproof Hairspray
Bloopers
Philip Kingsley Weatherproof Hairspray is
built to target uv protected and shiny hair.
These Philip Kingsley hair styling products are
cruelty free and contain aloe vera, which
helps to promote elasticity.
NYX Professional Makeup Honey
Dew Me Up Primer
NYX Professional Makeup Honey Dew Me Up Primer
is ideal for those with normal, mature and dry skin
who are aiming to get a dewy finish.
This face makeup from NYX Professional Makeup is
cruelty free and contains hyaluronic acid, which
helps to keep skin moisturised. It also contains
lavender oil.
