This document is a business plan for Nature's Edge, a proposed healthy home consulting business specializing in non-toxic cleaning products. The plan discusses the problems with common household cleaning chemicals and their links to health issues. It introduces Shaklee's line of natural cleaning products as a safer alternative. The business model involves becoming a Shaklee representative and recruiting other representatives through social marketing. Financial projections estimate the business can achieve a senior coordinator income level of $22,800 in the first year with modest startup costs. Milestones and an exit strategy are included.

1. A Business PlanJennifer ChildersNature’s Edge

2. Nature’s Edge A Healthy Home Consulting BusinessSpecializing in creating “Healthy Homes” while making a positive impact on the environment!Representatives of Shaklee

3. The ProblemThere have been around 80,000 new chemicals that have been registered with the EPA, of which less than 20% have been tested for toxicity (EPA, 2008)These chemicals are increasing the amount to hazardous waste the avg. family produces (EPA, 2008)We are using these products around our families that are know to cause diseasesEPA has conducted studies showing elevated levels of chemicals in the air of our homes!

4. WHAT’S UNDER YOUR SINK?Chlorine Bleachis the chemical most frequently involved in household poisonings in the U.S.

5. Degreasersmay contain petroleum distillates, which can damage lung tissues and dissolve fatty tissue around nerve cells

6. Glass Cleanersmay contain ammonia. Ammonia fumes can irritate the skin, eyes and respiratory system

7. Oven Cleanerscan be one of the most dangerous cleaning products, which can cause severe damage to eyes, skin, mouth, and throat

8. Toilet Bowl Cleanerscan be extremely dangerous cleaning products, which can be harmful just by breathing the fumes—and fatal if swallowedSODIUM HYDROXIDEInhalation is immediately irritating to the respiratory tract Contact can cause severe damage to the eyes, skin, mouth, and throatCan cause liver and kidney damageMay be found in:Dishwashing liquids Laundry products Oven cleanerScouring cleansers Tub and tile cleaners

9. BUTYL CELLOSOLVECan cause irritation and tissue damage from inhalationA person who spends 15 minutes cleaning scale off shower walls could inhale three times the acute exposure limitMay be found in:All-purpose cleaners Cleaning wipesDegreasersFloor polishRug shampoosToilet bowl cleanersTub and tile cleanersWindow cleaners

10. The SolutionAll Purpose = ¼ teaspoonWe believe home should be the safest place in the whole world!Always Safe, Always Works, Always Green! “Absolute, unwavering pursuit of quality without compromise, EVER” Roger Barnett, CEO.Get Clean gives you cleaning choices that are nontoxic and natural and don’t contain any harmful ingredients!We are proud to be part of a movement to make people & the planet healthier“Living in Harmony with Nature”

11. ProductCLIMATE NEUTRAL™First company in the world to be Climate Neutral™ certified, totally offset C02 emissions, resulting in a net zero impact on the environment. Founded by Dr. Forrest C. Shaklee in 1956

12. Sold over 500 million products

13. In 1960 Shaklee introduced the first biodegradable nontoxic cleaners – Basic-H®

14. UNLIMITED FUTURE!!!

15. Over $250 million invested in research &development and clinical testing

16. Over 83,000 tests for product quality annually

17. 70 published peer-reviewed clinical studiesA 50-YEAR HERITAGE

18. SAFE POWERFUL GREEN SMART

19. CUSTOMERSYOUN E W S$$$MILLIONSPER DAYTHE SHAKLEE BUSINESS MODEL$350 BILLION+Health and WellnessOTHER COMPANIES$PLUS…WHOLESALERSWAREHOUSERSRETAILERS

20. Social MarketingMANUFACTURINGWHOLESALEWAREHOUSEADVERTISERSRETAILER$350+ Billion Health & WellnessOther CompaniesShaklee pioneered Social Marketing™, our revolutionary business model that, even in times of economic uncertainty, rewards you for sharing better health and a better income with everyone you meet!Shaklee PROFITMANUFACTURINGWHOLESALE

21. Social MarketingTo reach 1 million families by identifying & sponsoring 3 GOLD Ambassadors & 10 Consumer Members. 3 & 10 Do it Again!Women, Mothers, Those into living GREEN“Always Safe, Always Green, Always Works!”New members can be found across the U.S. Searching-Internet, Warm Market for new leadsPremium Price for Quality ProductsIn-Home Presentations, Public Forums