Confederation of Indian Industry (CII) is organising 5th edition of CII Ludhiana Fair 2015 – The Premium Shopping Festival scheduled from Friday, 11 to Monday 14 December 2015 at Government College for Women, Ferozepur Road, Ludhiana. CII Ludhiana Fair will provide you a unique opportunity to showcase your products & services to thousands of discerning buyers. The Mega fair promises to be an ideal platform to explore business opportunities, open new vistas and generate sales. This premium shopping festival will be an ideal venue to exhibit in diverse categories of consumer durables and nondurables bringing together the leading International & Domestic brands.

1. • Expand REACH • Boost GROWTH • Maximise PROFITS

2. Why Ludhiana?Idea Execution Venue Association Promotion

3. Idea
• Presenting a ‘Premium Consumer & Shopping Festival’ in Ludhiana
• Creating an unique ‘Shopping zone’
• Brands to showcase their latest products/ services/ technologies/
gadgets/ appliances
• Potential consumers to get ‘awareness of latest trends’

4. Home Appliances & Electronics, Home & Office Automation, Décor, Gadgets &
Accessories, Games & Gizmos, Laptops/ Notebooks, Smartphones, Cameras, Kitchen
& Bath Fittings, Education & Immigration, Banks & Financial Institutions, Textile,
Garments & Hosiery, Beauty Care, Health & Fitness, Wellness & Spa, Automobiles &
Accessories, Art & Handicrafts from various States & Countries, Real Estate,
Financiers & Builders, Safety & Security, Fruits & Food
13 concurrent expos
New additions in this edition:
Targeted Segments:
To download Fair Brochure, click here

5. Why Ludhiana?
o Ludhiana being a major industrial & manufacturing hub in North India for both
domestic as well international enterprises, is also home to lifestyles ranging from
the most extravagant to the aspiring modest
o Ludhiana has gone through an important socio-political change
o Today’s Ludhiana is positive, futuristic and energetic
o The biggest opportunity to connect with Punjab, Chandigarh, Haryana & other
neighboring parts of North India
o The huge demand for latest gadgets and automation is still unaddressed
o Residents have highest disposable income & good sense and craze of latest
trends, therefore are more likely to do shopping

6. Execution
• Fair Name : CII Ludhiana Fair - The Premium Shopping Festival
• Dates : Friday, 11 to Monday 14 December 2015
• Venue : Government College for Girls, Ferozepur Road, Ludhiana
• Fair Area : 10,000 sqm
• Fair Timings : 1000 – 2000 hrs
• Organised by : Confederation of Indian Industry (CII), Northern Region

7. CII Ludhiana Fair 2015 will serve as an umbrella for
13 concurrent expos
To download Fair Brochure, click here

8. Home Appliances & Electronics: LCDs/Plasmas/LEDs, VCD&DVD Players, ACs & Refrigeration
Solutions, Home Theatre & Music Systems, Washing Machines, Microwaves, Ovens, Chimneys,
Induction Plates, Air Purifiers, Food Processors, Dish Washers, Juicer Mixers, Grinders, Water
Purifiers, Hand Blenders, Steamers & Rice Cookers, Kettles & Warmers, Coffee Machines, Solar
Water Heater, Power Backup Systems & much more.
Home & Office Automation: Lighting Control Systems, Management Systems for Lighting/ HVAC/
Curtains/ Butler Call/ World Time/ Alarm/ Music etc., Voice Activated Automation System
Designed for the Disabled, Voice-Controlled Home Automation, Escalators & Moving Walks,
Building Automation, Cinema Seating, Home Theatre, Multi Room AV Systems & much more.
Security & Surveillance: Access Control, Biometric Systems, Digital Door Locks & Door Viewers, e-
Surveillance, Fire Protection & Prevention Devices, Alarms, Integrated Systems, Perimeter
Protection, RFID & GPS/GIS based Tracking & Tracing Systems, Building Management Systems,
Safes, Physical Security, Retail Security Systems, Detectors, Extinguishers, Industrial Safety Wears &
much more.
EXPO - 1

9. Participation of Brands over the years

10. Participation of Brands over the years

11. Kitchen: Modular Kitchen & Accessories, Cabinets, Handles & Knobs, Kitchen Faucets,
Countertops, Sinks & Tiles, Water Treatment & Quality, Range Hoods, Kitchen Cabinets,
Kitchenware (Dinner Sets, Cookware, Glassware, Utensils, Crockery)
Bathroom: Bathroom Faucets, Bathroom Fittings, Bathroom Accessories, Vanities & Medicine
Cabinets, Showers, Toilets, Bathtubs & Whirlpool Tubs, Shower Curtains & Rods, Safety
Bathroom Accessories, Lavatory Basins, Bathroom/ Exhaust Fans, Laundry
Kitchen & Bath Gallery
EXPO - 2

12. Participation of Brands over the years

13. Artifacts & Murals, Floor & Wall Tiles, Blinds, Curtains, Furnishings, Carpets & Floorings, Doors &
Windows, False Ceilings, Furniture & Vanity Cabinets, Interior Designers, Paints & Coatings, Terracotta &
Feng Shui Product
Lighting Gallery: Decorative & Mood Lights, Floor & Table Lamps, Intelligent Lighting, Urban Lighting,
Pendants/ Fixtures/ Chandeliers, Wall & Ceiling Lamps, Indoor Lighting, Architectural Lighting, Switches &
Dimmers, Outdoor Lighting, Sockets, Wire Connectors, Chimes & Accessories
Garden & Terrace Gallery: Landscaping & Garden, Garden Tools & Equipment, Outdoor Furniture,
Fountains, Swimming Pools, Water Features & Pond Accessories, Paving Materials & Tiles, Sculptures &
Environment Art, Solar Lighting Systems, Awning Equipment, Misting & Fogging Systems, Fencing
Products, Garden & Terrace Fittings, Mowing & Gardening Tools, BBQ, Fireplaces & Patio Heaters,
Fences, Watering & Irrigation, Materials - Decks & Verandas, Plants & Flowers, Pavers, Gardening
Accessories, Winter Protection, Greenhouse Constructions & Engineering, Water Management &
Treatment Solutions, Rain Water Harvesting
EXPO - 3

14. Participation of Brands over the years

15. Notebooks/ Laptops, Smartphones Phones & Accessories, Internet Service Providers,
WiMAX, Internet Protocol Television, Computer Graphics & Animation, Still & Video
Cameras, DTH Systems, IT Education Institutes & Training Centre, Entertainment
Systems & Equipment, Multimedia Communication & Services, Video Conferencing,
Wireless Equipment, Graphic & Software Designers, Printers & Scanners, Multimedia
Projectors & Visualizers, Network Video Solutions, Photocopiers & Fax
EXPO - 4

16. Participation of Brands over the years

17. Banks & Financial Institutions, Life & General Insurance Companies, Health & Travel
Insurance, Credit Cards, Education Loans, Home / Personal & Auto Finance, Forex
Houses, Institutes offering Financial & Accountancy Courses, Investment Advisory
Services, Share & Commodity Broking Houses, Shopping & Loyalty Cards, Wealth
Management Companies
EXPO - 5

18. Participation of Brands over the years

19. Automobiles: Passenger Cars, Personal Utility Vehicle, SUVs, Motor Bikes, Scooters,
Commercial Vehicles, Eco-Friendly/Green Vehicles & other Automotive Products, Electric
Vehicles
Automotive Accessories: Under Vehicle Scanner System, Vehicle Tracking System, Vehicle
Security System, Floor Mats, Seat Covers, Auto Lightings, Exhausts, Fog Lamps, Head Light
Covers, Steering Covers, Air Fresheners, Smoke Lighters, Mobile Chargers, CD Covers, Alloy
Wheels, Teflon Coating, Filming, Audio-Video Systems, Car/Bike Modifier & Body Graphics
Oil & Gas Companies: LPG, CNG, Petroleum Companies, Lubricants
Auto Component Manufacturing Companies & Auto Publications/ Portals
EXPO - 6

20. Participation of Brands over the years

21. Beauty Care & Enhancement: Skin Care, Eye Care, Hair Care, Body Care, Foot Care, Oral Care,
Fragrance, Cosmetics
Medical & General Care: Health Monitoring Devices, Vitamins & Supplements, Body
Massager, Acupressure, Sexual Wellness, Ayurvedic Products, Personal Diagnostic Kits
Sports & Fitness: Treadmills, Home Gym, Exercise Bikes & Cycles, Dumbbells/ Weights &
Accessories, Fitness & Yoga, Gym Clothing, Gym & Running Shoes, Golf, Swimming, Leisure
Games, Health Publications & Portals, Swimming Clubs
Hygiene Care: Cleaning & Maintenance, Vacuum & Cleaning Tools, Air Curtains, Auto Shoe
Polish Machines, Cleaning Apron, Gloves, Boots, Masks, Floor Cleaning Tools & Chemicals, Fly
Catcher/Insect Killer, Hygiene Bins, Wipers
Pet Care: Pet Food & Nutrition, Vitamins & Supplements, Pet Chews, Pet House, Utensils &
Other Equipment, Body Care, Hair Care, Skin Care, Veterinary Clinics, Pet Training Centre &
Insurance Companies
EXPO - 7

22. Participation of Brands over the years

23. Organic & Herbal Products: Herbal Tea, Herbal Supplements, Organic Chyawanprash, Organic
Ghee, Health Juice, Organic Spices, Organic Vegetables
Convenience Food & Beverages: Frozen Foods, Sea Foods, Processed Poultry & Dairy
Products, Cake & Baked Products, Chocolates, Noodles, Pastas, Sauces & Gravies, Chutney,
Confectionery & Sweets, Pickles, Fruit & Vegetables, Edible Oils, Conserves & Ingredients,
Pulses & Spices, Health & Energy Drinks, Tea, Soft Drinks, Pulp Based Juices
EXPO - 8

24. Participation of Brands over the years

25. Women: Ethnic Wear, Western Wear, Night Wear, Lingerie, Bath, Winter Wear, Footwear,
Fashion Jewelry, Wedding/ Festival/ Party Wear
Men: Western Wear, Sports Wear, Ethnic Wear, Grooming, Winter Wear, Footwear, Wedding/
Festival/ Party Wear
Kids: Apparel & Footwear
Textile: Blankets, Quilts, Shawls, Stoles, Lohis, Bedsheets, Comforters
Accessories: Watches Bags & Handbags, Eye Wear, Wallets, Belts, Gems & Jewelry, Personal
Accessories
EXPO - 9

26. Participation of Brands over the years

27. This would witness a wide display of products & services by a number of international
participants. The arcade will be an ideal platform for the participants to explore, meet,
interact & sell their products to the consumers & would also encourage a direct interface of
the foreign companies with their Indian counterparts.
Countries participated over the years
Thailand Pakistan Korea Afghanistan
EXPO - 10

28. Artisans & Entrepreneurs from various States & Territories of India get the golden
opportunity to showcase their products, artifacts & culture at CII Ludhiana Fair through their
respective state pavilions. The wares and merchandise displayed from all across the country
are sure to find the eager consumers of North India queuing up.
The Expo will bring together famous State Crafts & Handicrafts, Local Textile Products, Local
Processed Foods & Fresh Fruits, State Tourism Promotion Vehicles, State Government
Departments & Relevant Central Government Agencies.
• Goa • Gujarat • Tamil Nadu • Bihar
• West Bengal • Rajasthan • Andhra Pradesh
States participated over the years
EXPO - 11

29. Real Estate: Projects (Housing, Office, Retail, Resorts), Central & State Govt. / Agencies,
Hospitality & Leisure Development Sector, Facility Management Services
Financiers & Builders: Real Estate Investors & Venture Capitalists, FII/ FDI, Private
Equity Fund Firms, Bankers & Insurers, Town Planners
Promoters: Architects, Interior Designers, Real Estate Marketing Firms, Online Portals,
Associations (Real Estate, Construction, Infra)
EXPO - 12

30. Brands solicited for this edition

31. Indian Universities, Polytechnic Schools & Colleges, International Schools & Universities,
Institutions, Education Councils, Embassies, High Commissions & Consulates, Education
Consultants, Vocational Course, Language Course, e-Learning Course & Job Oriented Course
Providers, Specialized Training Colleges preparing students for IELTS, GRE, SAT, TOEFL & etc.,
Training Institutes
Service providers like: Career & Educational Consultants, Immigration & Visa Experts,
Insurance Companies, Travel Agents, Placement Consultants/ Employment Agencies, Money
Transfer & Changing Agencies, International Student Card Providers, Student Housing
facilitators, Calling Card Providers etc.
EXPO - 13

32. The Guest List
• Members of CII, esteemed Clubs & Associations
• MDs, CEOs, Senior & Middle level executives from: Government, Private
Organisations & PSUs and Manufacturing Units
• Professionals: Architects & Interior Decorators, Chartered Accountants,
Financial & Market Analysts, Distinguished members of academia, media,
medical science, art & culture
• Youth: Business Class, High-salaried, Young Entrepreneurs & Students
• The rich & famous industrialists & home makers

33. Why Exhibit in the Fair?
• Fair organised by an Industry led & Industry managed organisation
• A pre- Christmas premium shopping festival
• Biggest fair of the region with 13 concurrent expos under one roof
• Networking with business prospects
• Identifying new channel partners
• Exceptional branding exposure to over 1.5 Lakh attendees
• Showcase your innovative solutions to reach passionate consumers
• Big opportunity for branding & generating sales
• Aggressive Outdoor, Print, Digital & Electronic Media Plan
• Very strong & effective visitor promotion through Radio jingles & Local TV Channels
• Hosts Events/Presentations, Conduct meetings on your stand & raise your profile amongst
your peers

34. Venue
Address: Government College For Girls Ludhiana
Ferozpur Road, Main Road, Near Bharat Nagar Chowk
Bharat Nagar, Sita Nagar
Ludhiana – 141008, Punjab (India)

35. 3 D view of the fair

36. Fair Layout Plan
COLLEGE PREMISES

37. SPACE RENTALSAssociation
Stall Type
(per sqm)
Domestic
(in INR)* International
(in USD)*
CII Members Non-Members
Shell Scheme 5000 5500 110
Indoor Raw Stall 4500 5000 95
Outdoor Raw Stall 2000 2200 60
* Service Tax applicable as per Govt. of India
* Surcharges: 5% on 2 & 3 side open stalls
* Early Bird discount of 10% by 15 October 2015
* Electricity will be charged @ Rs 500/- per KW per day during the event
* Wiring & Connection charges would be at Rs 1500/- per every 5 KW power load
VAT/ SALES TAX FORMALITIES
Participation & Sales of Exhibits is subject to mandatory clearance from Excise & Sales Tax Department, Ludhiana (Punjab). All participants
are required to obtain necessary clearance before taking possession of the stall.
NOTE: CII facilitates its participants to obtain local TIN No. for the fair and to get clearance from the dept. This facility can be procured by
paying Rs 5500/- to CII (Rs 500/- for Registration Fee and Rs 5000/- as Advance Sales Tax)
To download Space Booking Form, click here

38. SPONSORSHIP OPTIONS
Benefits of Sponsorship
Event
Sponsor
Event
Co-Sponsor
Principal
Sponsor
Associate
Sponsor
Associate
Co-Sponsor
Amount in Lakhs* 6 5 4 3 2
Complimentary Stall Space (in sqm)
Indoor Raw
Indoor Built Up
Outdoor Raw – only for Auto Show
81
63 54 36 27
72
54 45 27 18
175 126 91 63 49
Logo on Visitor Promotion Ads    - -
Logo on Thank You Sponsor Board     
Logo on Entry & Exit Gates   - - -
Logo on Invitation Cards   - - -
Logo outside Hall     
No. of Flags at the Venue # 10 7 5 - -
Opportunity to address Media  - - - -
Special mention in the press releases   - - -
Invitation Cards 250 180 130 80 55
*Subject to Service Tax as per Government of India notification
*Electricity would be charged extra @ INR 500 / KW / Day & wiring/ connection would be charged @ Rs 1500 per every
5 KW power load. #Flags to be provided by the Sponsor

39. • Announcements through Rickshaw megaphone (very popular in Ludhiana & neighboring parts)
• Campus promotion in IIT’s, Engineering colleges & Mall activation
• Event Listing on Online Trade Portals
• Event micro-site
• Hoardings on Prime locations
• Mobile – SMS marketing
• Mass Mailing campaign
• Pamphlet Distribution & Insertions in Newspapers
• Posters campaign
• Print coverage in Newspapers
• Radio spots
• Viral support- Social Media campaign
Promotion

40. Few Glimpses of the fair

44. Get ready to experience the massive exposure & book your stall now!!

45. For Sponsorship & Stall Bookings, contact:
Vivek Gupta - Project In charge
: +91-96466 48390 | : vivek.gupta@cii.in
Trade Fairs Department
Confederation of Indian Industry (Northern Region)
Block No. 3, Dakshin Marg, Sector 31-A, Chandigarh 160030 (INDIA)
: +91-172-5022522 / 2607228 | : +91-172-2606259 / 2614974
: www.cii.in/ciiludhianafair