El documento presenta las Normas de Auditoría Gubernamental aprobadas por la Contraloría General de la República para uniformizar el trabajo de auditoría. Describe los lineamientos generales, la planificación, ejecución e informes de auditoría. El objetivo es promover la eficiencia, efectividad y economía en el marco del Sistema Nacional de Control.
This document discusses social media analytics and how to measure the effectiveness of social media marketing efforts. Some key challenges in measuring social media ROI are a lack of clear objectives, focusing only on conversions, and not having robust website and social media analytics. The document recommends establishing reliable analytics practices by tagging the website with a solution that provides granular data, captures all visitor behaviors, and offers data warehousing and support. This will help marketers overcome challenges, measure multiple objectives, attribute results to different channels, and optimize their marketing mix and budgets.
The document discusses trends in real-time marketing and social media in 2009. Some key highlights include the massive growth of Twitter to 80 million users that year, and brands innovating in real-time advertising through tools like Best Buy's Twelpforce customer service on Twitter. Real-time sharing of events on platforms like Facebook and YouTube also grew substantially in 2009.
El documento presenta las Normas de Auditoría Gubernamental aprobadas por la Contraloría General de la República para uniformizar el trabajo de auditoría. Describe los lineamientos generales, la planificación, ejecución e informes de auditoría. El objetivo es promover la eficiencia, efectividad y economía en el marco del Sistema Nacional de Control.
This document discusses social media analytics and how to measure the effectiveness of social media marketing efforts. Some key challenges in measuring social media ROI are a lack of clear objectives, focusing only on conversions, and not having robust website and social media analytics. The document recommends establishing reliable analytics practices by tagging the website with a solution that provides granular data, captures all visitor behaviors, and offers data warehousing and support. This will help marketers overcome challenges, measure multiple objectives, attribute results to different channels, and optimize their marketing mix and budgets.
The document discusses trends in real-time marketing and social media in 2009. Some key highlights include the massive growth of Twitter to 80 million users that year, and brands innovating in real-time advertising through tools like Best Buy's Twelpforce customer service on Twitter. Real-time sharing of events on platforms like Facebook and YouTube also grew substantially in 2009.