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MicroSave’s
Focus Groups and PRA Tools
MicroSaveMarket-led solutions for financial services
MicroSave
Market Research for MicroFinance
• Focus Group Discussion
• Participatory Rapid Appraisal Tools
• Seasonality Analyses
• Lifecycle Analysis
• Product Attribute Ranking
• Wealth Ranking
• Cash Mobility Mapping
• Financial Sector Trend Analysis
Market Research & Product
Development Process Overview
Qualitative
Research:
FGD/PRA
Concept
Development
Qualitative
Research
Plan
Refine the
Concept into
a Prototype
Research
Issue
Quantitative
Research:
Prototype
Testing
Product
Ready for
Pilot-test
Understanding clients’ needs
Refining/Testing the product prototype
Costing &
Pricing
Risk
Analysis &
Process
Mapping
Focus Groups Depend on the Moderator
Focusing on the Issues
… and is fun too!!!
Example PRA Tools
Seasonality Analysis
Seasonality Analysis
0
1
2
3
4
5
6
7
8
Jan Feb M ar A pr M ay Jun Ju l A ug S ep O c t N ov D ec
M onths (J an 98 to De c 199 8)
Level
Inco m e.
E xpen diture.
S avin gs.
C re dit/L oa ns
.
S c hoo l fee s
E aste r
S c hoo l fee s
Ch ristm a s
Life-Cycle Analysis
Life-Cycle Analysis
Death of
Spouse
Establish HH
Birth 1st Child
Children in Primary School
Children in Secondary School
Prolonged Illness
Retirement
Death of Parents
Looking after ageing Parents
Children's M arriage
M arriage
Tertiary Education
0
1
2
3
4
5
6
Life Cycle Events
FinancialPressure
Product Attribute Ranking
Uses and Options for the
MicroSave
Market Research for MicroFinance
• Market Research - for product development or “refinement”
• Analysis of vulnerability/risk/opportunities and how clients use
financial services
• Analysis of financial landscape - informal/formal
• Analysis of drop-outs and delinquency problems
• Evaluation/monitoring of pilot –tests and rollouts
• Impact assessment
• Customer/agent satisfaction analysis
• Fraud/rent-seeking identification
• Brand/market position analysis
• … and many others
FGD & PRA:
Many Uses in Many Settings
MicroSaveMarket-led solutions for financial services
B-52 Kapoorthala Crossing, Mahanagar,
Lucknow, Uttar Pradesh - 226006, India
Email: info@MicroSave.net
Website: http://www.MicroSave.net

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MicroSave's Focus Groups and PRA Tools

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