When the University of Denver was selected to host the first US presidential debate of 2012, our small web team found itself responsible for creating and maintaining a high-profile site on a tight schedule while simultaneously launching a university-wide rebranding effort. A case study into the collaborative process that built debate2012.du.edu.
Presented at Content Strategy Forum in Cape Town, South Africa, in October 2012.
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How a University Web Team Brought a Presidential Debate to Life
1. How a University made
HOW a debate come toTEAM
A UNIVERSITY WEB life
BROUGHT A PRESIDENTIAL
Kate Johnson
DEBATE TO LIFE
Content Strategy Manager
Kate Johnson University of Denver
@katedjohns
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