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Uploaded byDaniel Kocis Ph.D. - Chair
Channel Strategy1
This document analyzes changes to TV media purchases between Q4 2005 and Q1 2006 and Q3 2006 by looking at the top 20% channels purchased, day of week, and day part. It identifies monthly, daily, and time period changes in ad purchases across different visualizations to understand how TV spending has changed and how this relates to other marketing initiatives.
Channel Strategy1
- 1. 1 The objective isto see if TV spot purchases has changed by investigating Channel purchased, Day of week purchased, and Day part purchased. Pages 2-3 ID’s Monthly purchase changes for the top 20% of channels used Q4-2005 AND Q1-2006 Pages 5-6 ID’s Day of week changes for the top 20% of channels used Q4-2005 AND Q1-2006 Pages 8-9 ID’s Day Part changes for the top 20% of channels used Q4-2005 AND Q1-2006 Pages 11-12 ID’s the schedule on the busiest day for Ad’s run concurrently within a 15 minute window What has changed about our TV media purchases ? How does it relate to funded apps ? and What can we leverage for the re-branding ?
- 2. 2 Q4-2005 to Q1-2006 Channels spots by month using 80/20 rule to ID TOP channels Tabular View
- 3. 3 Q4-2005 to Q1-2006 Channels spots by month using 80/20 rule to ID TOP channels 3D Bar View
- 4. 4 Q4-2005 to Q1-2006 Channels spots by DOW using 80/20 rule to ID TOP channels Tabular View
- 5. 5 Q4-2005 to Q1-2006 Channels spots by DOW using 80/20 rule to ID TOP channels 3D View
- 6. 6 Q4-2005 to Q1-2006 Channels spots by DAYPART using 80/20 rule to ID TOP channels Tabular View
- 7. 7 Q4-2005 to Q1-2006 Channels spots by Day Part using 80/20 rule to ID TOP channels 3D Bar View
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- 10. 10 Q3 -2006 Channels spots bymonth using all channels Tabular View
- 11. 11 Q3 -2006 Channels spots bymonth using all channels 3D View
- 12. 12 Q3 -2006 Channels spots byDOW using All channels Tabular View
- 13. 13 Q3 -2006 Channels spots byDOW using All channels 3D View
- 14. 14 Q3 -2006 Channels spots byDAYPART All channels Tabular View
- 15. 15 Q3 -2006 Channels spots byDAYPART All channels 3D View