Brandmark retail promo execution

•Download as PPS, PDF•

1 like•969 views

This slideshow describes how Brandmark for Retail can cut production cycle times for variable product-and-price promotion across multiple zones.

Integration of promotion and planning systems with
content workflow and execution
● Our proposition
● Brandmark promotions

● Brandmark promotion

execution platform
enables retail merchants to
increase their levels of…

execution platform eliminates
manual, offline, and
duplicated media
production workflows for

● Consumer engagement

● Direct mailers

with optimized product and
promotion mixes across
multiple trade zones
● Coverage of mobile, social

and location-based channels
● Profitability through spot-

market media buys and lastminute vendor discounts

● Free standing inserts (FSIs)
● In-store circulars

● Automating the output of 26

content types from a single
Adobe InDesign master:
● Web pages and banner ads
● Interactive circulars

(HTML5 and

ePub3)

● Mobile apps

(iOS, Android, Windows8)
© 2013 Mediawide LLC

2

Omnichannel Promotions and Engagement

© 2013 Mediawide LLC

3

Profit drivers
● Cycle times
● Time to market
● Time to synchronize
multichannel resources
● Time to customerize
● Optimized product and

promotion mixes
● Multiple trade zones
● Store-level specials

● Exploit last-minute

opportunities
● Vendor discounts
● Media buying
© 2013 Mediawide LLC

4

New engagement channels
● Brandmark Retail Promotion

Execution automates the
production of mobile,
social, and location-based
engagement packages
● Digital circulars, mobile

coupons, loyalty apps
● Single Adobe InDesign

master contains
● Responsive design layout

engine
● One layer for each version
● Dynamic ad and artwork
resizing
● Batch updates of changes
across all versions
© 2013 Mediawide LLC

5

Brandmark Retail Promotion Execution

© 2013 Mediawide LLC

6

Brandmark unlocks 5-day dividend

© 2013 Mediawide LLC

7

Brandmark Retail
● Promotion Channels
● Flyer, Direct Mail, POS,

● Fast Execution
● Quick turnaround without

Web, Signage

● Multiple Versions
● Geography or other local

requirements
● Product, Price, Promotion,
Size, Placement changes

●
●
●
●

sacrificing quality
Multiple Promotion Channels
Weekly Ads for Print
Flash Flip Catalogs for web
Interactive and multi-media on
mobile devices

© 2013 Mediawide LLC

8

Project Creation and Traffic Management
New Project, M anager and Deadlines
● Create projects, set deadlines and manage pages
● Track project tasks and milestones
● Assign tasks to roles, user groups or specific users
● Track project task progress based on deadlines

© 2013 Mediawide LLC

11

Project Creation and Traffic Management

© 2013 Mediawide LLC

12

Project Creation and Traffic Management

© 2013 Mediawide LLC

13

Event Data to Page Building Automation
Event Data
● SAS, SAP, IBM, Oracle or custom systems for planning
● Export event data for the weekly promotions
● SKUs, Page and Block Assignment, Promotion data

Integration with Copy Database and DAM
● Brandmark fetches marketing copy for SKU items
● Latest product images are imported from DAM

Automated Page Production
● Ad Spots with promotion and zonal data
© 2013 Mediawide LLC

14

Event Data to Page Building Automation

© 2013 Mediawide LLC

15

Page Building
Page Planner
● Flexible grids
● Custom Cell Sizes
● Templates for Broadsheet / POP / Wraps
● Automated / manual product placement from event data
Page Edits
● Interactive WYSIWYG editing of Ad Spots
● Image Scaling and Cropping
● Preset libraries of price methods, marketing messages
● Moving Ad Spots
© 2013 Mediawide LLC

16

Page Building – Before and After Edit

© 2013 Mediawide LLC

18

Online Proofing and Approvals
Online proofing and approvals for
● Category Managers
● Marketing
● Financials
● Translators
Dual Proofing to compare versions
● Compare versions across zones
● Compare versions across proofing stages
● Annotation Support
● Annotations visible in Ad Builder and InDesign
© 2013 Mediawide LLC

19

Online Proofing and Approvals

© 2013 Mediawide LLC

20

Thank You
For more information, please visit these websites:

www.mediawide.com
www.contentexecution.com

Magento is an open source ecommerce platform with powerful features for marketing, catalog management, checkout and orders. It allows effective management of the frontend and backend. Key features include promotion tools, search engine optimization, user permissions, integration with third parties, catalog features like inventory and taxes, and robust order management. Benefits include product comparison, search, support community, promotions, and support for digital products.

Market studio brochure-2020

Sreejith Angamuthu

MarketStudio is a web-based offering for small & medium and large product enterprises, which customers can use to browse, manage, and publish rich content to print, web, and dealer portals from anywhere/anytime. MarketStudio is a value-added software and services that includes versatile Product Information Management (PIM), Online Product Catalogs, eCommerce websites, Catalog Automation and InDesign print publishing and much more

Magentosite

[Comparison] Choosing the Right eCommerce Platform

Richard James McGirr

Objetivos e métodos de preço no varejo estudo na zona sul de são paulo

Luiz Fernando Nunes

Pricing - Precificação Estratégica no Varejo

Marcelo Aranha

Introduction to Category Management And Assortment Planning in the Retail Ind...

KINDUZ Consulting

Category management and assortment planning are important retail strategies. Category management involves identifying product groups, space planning, assortment planning, visual merchandising, and inventory management to get the right products at the right price and location to meet sales projections. An effective assortment plan is based on customer analytics, financial projections, benchmarking competitors, and defines the merchandise mix. Visual merchandising and planogramming are also crucial to optimize store layout and product displays.

Hype vs. Reality: The AI Explainer

Luminary Labs

The document presents Mediawide's Brandmark solution for newspaper self-service content management. Brandmark provides a software development kit, content services, and digital asset management. It includes a content execution engine for managing production, approval, ordering and publishing, as well as a content workflow engine and UX designer. The solution offers benefits like better user experience, template customization, and integration with third party systems. Implementation takes 6-8 weeks from setup to go-live training.

Getting started with Marketing Cloud

sonumanoj

Google Analytics 4 : The Next Generation of Digital Analytics - Benjamin Kepn...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The new Google Analytics 4 will become the new standard in digital analytics with Universal Google Analytics sunsetting July 2023. GA4 can automatically alert you to significant trends in your data, provide insights from your data, and even help you anticipate future actions your customers may take with predictive analytics. By the end of this presentation, attendees will create better integrations with their current marketing platforms for a more complete cross-channel analytics view of a customer journey. The presentation will cover technical GA4 skills to utilize for data import audiences, funnel explorations, events and conversions, and consent mode.

25 Tools for your 2020 Marketing Technology Stack

Mopinion

The document discusses top 25 tools for a 2020 marketing technology stack. It begins by defining a marketing technology stack and explaining why businesses invest in them. It then provides examples of tools for key categories like email marketing, social media marketing, CRM software, analytics tools and collaboration software. For each category it lists 3-5 individual tools, describing their main features and benefits. The summary emphasizes setting up a balanced marketing technology stack that serves business goals and managing tools effectively.

Digital Strategy - Finance portals

Nansje

This document provides an overview of the evolution of digital marketing and web engagement tools. It discusses how capabilities have expanded from early web content management to more advanced web experience management. It contrasts portals with dedicated WEM tools for B2C platforms and maps out the competitive landscape of the WEM marketspace, highlighting examples like Sitecore and Adobe Experience Manager.

Data Science Salon: Enabling self-service predictive analytics at Bidtellect

Formulatedby

Having previously worked at both Millennial Media and AOL, Michael Conway brought his expertise to Bidtellect tasked with transforming the business to a self-service SaaS-based content distribution platform, enabling the company to grow 10-fold. Next DSS MIA Event - https://datascience.salon/miami/ During the 30-minute presentation, Michael will provide background information about Bidtellect and how data is an integral component of the business managing their premium native inventory across their supply ecosystem with over 5 billion native auctions per day. As Bidtellect embraces big data, Michael will share the challenges and successes he and his team have experienced along the way. In addition, Steve Sarsfield, Vertica Senior Product Marketing Manager, will be available to discuss how specific technologies (SQL, Python, R and embedded algorithms) can be combined in an MPP environment to achieve big data analytics success.

20210527 pagematics - software development company presentation

MathewPM7

Pagematics provides web design, development, hosting and marketing services using modern methodologies like Agile. They offer custom web and mobile applications, cloud computing services and quality assurance testing. Their core values include excellence, integrity, creativity, collaboration and knowledge sharing. The document outlines their mission to provide technology solutions that help businesses grow, and describes their managed team service, staff augmentation models, and SmartWcm, SitePm and ListPm products.

Wdsk proposal-template

The Story Teller Travel

This proposal outlines the scope of work to develop an online business presence for the client. Services include website planning, design, development, content creation, search engine optimization, email marketing setup, social media integration, ongoing traffic generation, and training. The proposal addresses objectives like improving conversions, driving qualified traffic, and managing the digital presence. Upon completion, the client will have a professional, optimized website to promote their business online.

IBM Customer Experience Suite Rich Media Edition

ncarrier

The document discusses how digital asset management (DAM) solutions can help organizations better manage rich media content to drive customer engagement and revenue. DAM provides a centralized repository for storing, organizing, and distributing digital assets like videos, images, documents and more. It allows for improved search, collaboration, rights management and multi-channel publishing of assets. The IBM Customer Experience Suite Rich Media Edition is positioned as a leading DAM solution that supports ingesting, transcoding and streaming video as well as facilitating asset reuse across channels.

SugarCRM vs. Microsoft Dynamics

Loaded Technologies

This document provides an overview comparing SugarCRM and Microsoft Dynamics. It outlines the key strengths and cautions of each platform according to Gartner reviews. SugarCRM is recognized for its strengths in mobile, UI, and social technologies while Microsoft Dynamics has increased investment in other Microsoft products and a common data model with its on-premises offering. However, Microsoft Dynamics has limitations in flexible reporting online and lacks a development sandbox. The document also highlights differences between the platforms in terms of innovation, value, flexibility, and culture. It promotes SugarCRM's platform agnosticism, single pricing, and open community compared to Microsoft Dynamics' Windows focus and additional hidden fees.

Custom Web Development: Unlock the Potential of Your Online Presence

pipalzuae

CRM & Multi-Channel Marketing Theatre; The route from local to global: managi...

TFM&A

This document contains summaries of multiple presentations from a marketing conference. It discusses how various companies are using marketing technologies like Magiq and IBM Unica to deliver personalized experiences across channels for their customers. Specific presentations summarized include how HRS uses Magiq's real-time personalization to customize their website and outreach for hotel bookings, and how Aimia uses IBM Unica to send relevant communications to millions of UK consumers in their Nectar loyalty program.

Media4U - we build businesses not just websites

Media4U

The Importance of a Data-Driven Dynamic Creative Strategy

In Marketing We Trust

The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automat...

Acquia

You might have heard that Acquia recently acquired Mautic, the world’s only open marketing automation and campaign management platform. Interested in learning more? Mautic’s VP of Marketing, Katie Staveley, wants to put the thought-leadership aside for the moment, helping you skip the introductory sales calls, and providing a live demo of our marketing automation platform, marketer to marketer. Who is this webinar for? -Acquia customers actively evaluating marketing automation solutions -Anyone who is unhappy with Marketo, Pardot, Eloqua, or HubSpot -Anyone who is using an email point solution wondering where they go from here Why should you attend? -Because you want to see how a modern platform compares to those same legacy solutions that have been around for over a decade -Because you’ve got marketing tools you’ve bought along with proprietary systems your company has built and you’re struggling to integrate them and make all that valuable data actionable -Because you’re tired of being nickeled and dimed every time you need more data, want advanced features, or require expert support -Because “Open Marketing” has piqued your curiosity and now you’re interested to see what the actual advantages are vs if the Mautic marketing team is bluffing.

Shamrock mobile platform

Konstantin Alyohin

Shamrock Mobile Platform is a suite of server solutions for: * mobile network operators * service providers * site owners Shamrock Mobile Platform includes following solutions: * Shamrock Dominic - mobile & digital content management system * Shamrock Store - content distribution system * Shamrock Subscriber - mobile subscription platform * Shamrock Affiliate - partner network management system * Shamrock Aggregator - tools for white label portal building * Shamrock Sense - analytics system * Shamrock Interactive - management system for SMS-based VAS * Shamrock CRM - customer relationship management tool Solutions of Shamrock suite are available: * on SaaS basis * as on-premises products Contact us at sale@shamrock-mobile.ru

1C Partner Presentation

gjackman

1. More than 1 million companies use 1C:Enterprise Platform and over 7000 partners currently implement 1C:Enterprise solutions. 2. 1C:Enterprise Platform is a rapid application development platform that allows partners to easily create or customize business applications for cloud or on-premise use. 3. The 1C partner program provides benefits like co-marketing funds, multiple business models, and resources to certify solutions in order to help partners grow their businesses by developing and selling applications based on the 1C:Enterprise Platform.

Omni-Channel Marketing in the Cloud

Abhishek Kant

This document discusses an omni-channel marketing cloud solution called the DigitalFactory. The DigitalFactory aims to help companies deliver consistent, positive customer experiences across all channels by providing capabilities for customer experience management, digital operations management, and underlying integrations. It discusses key challenges companies face in customer engagement and how the DigitalFactory addresses these through modules for content management, audience management, analytics, automation, security and more.

158ltd's Web Services

Ivelin Ivanov

The company portfolio of 158 Ltd. consists of wide specter of different profiled services. The overall development of a web site, its unique design, quality SEO optimization, mobile applications for telephones and tablets as well as complete marketing internet solutions. We aim to extend our package of developed specialized software by offering to it quality support, administration and hosting services. We bet on the development of module integration systems and administration and management systems as well as for your convenience we conduct consultations with our clients for their application.

Cloud and Mobile Business by Accesa

Accesa

The document discusses a competence center that provides expertise in cloud and mobile business strategies. It focuses on understanding clients' business objectives and offers consulting services across web, cloud, and mobile solutions. The center's areas of competence include mobile applications, web solutions, and cloud services. It then highlights relevant case studies including developing a mobile commerce solution, an estimation software for home improvements, and modernizing an e-learning platform.

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Similar to Brandmark retail promo execution

Mediawide newspaper presentation

Glenn Bailey

Getting started with Marketing Cloud

sonumanoj

Google Analytics 4 : The Next Generation of Digital Analytics - Benjamin Kepn...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

25 Tools for your 2020 Marketing Technology Stack

Mopinion

Digital Strategy - Finance portals

Nansje

Data Science Salon: Enabling self-service predictive analytics at Bidtellect

Formulatedby

20210527 pagematics - software development company presentation

MathewPM7

Wdsk proposal-template

The Story Teller Travel

IBM Customer Experience Suite Rich Media Edition

ncarrier

SugarCRM vs. Microsoft Dynamics

Loaded Technologies

Custom Web Development: Unlock the Potential of Your Online Presence

pipalzuae

CRM & Multi-Channel Marketing Theatre; The route from local to global: managi...

TFM&A

Media4U - we build businesses not just websites

Media4U

The Importance of a Data-Driven Dynamic Creative Strategy

In Marketing We Trust

The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automat...

Acquia

Shamrock mobile platform

Konstantin Alyohin

1C Partner Presentation

gjackman

Omni-Channel Marketing in the Cloud

Abhishek Kant

158ltd's Web Services

Ivelin Ivanov

Cloud and Mobile Business by Accesa

Accesa

Similar to Brandmark retail promo execution (20)

Mediawide newspaper presentation

Getting started with Marketing Cloud

Google Analytics 4 : The Next Generation of Digital Analytics - Benjamin Kepn...

25 Tools for your 2020 Marketing Technology Stack

Digital Strategy - Finance portals

Data Science Salon: Enabling self-service predictive analytics at Bidtellect

20210527 pagematics - software development company presentation

Wdsk proposal-template

IBM Customer Experience Suite Rich Media Edition

SugarCRM vs. Microsoft Dynamics

Custom Web Development: Unlock the Potential of Your Online Presence

CRM & Multi-Channel Marketing Theatre; The route from local to global: managi...

Media4U - we build businesses not just websites

The Importance of a Data-Driven Dynamic Creative Strategy

The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automat...

Shamrock mobile platform

1C Partner Presentation

Omni-Channel Marketing in the Cloud

158ltd's Web Services

Cloud and Mobile Business by Accesa

Recently uploaded

Gokila digital marketing| consultant| Coimbatore

dmgokila

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Yes, It's Your Fault Book Launch Webinar

Demandbase

From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth. Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.” They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all. In this webinar, you’ll discover: The underlying dynamics fueling sales and marketing misalignment How to implement practical solutions without disrupting day-to-day operations How to cultivate a culture of collaboration and unity for long-term success How to align on metrics that matter Why it’s essential to break down technology and data silos How ABM can be a powerful unifier

Grow Your Business Online: Introduction to Digital Marketing

Digital Discovery Institute

In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business. website = https://digitaldiscovery.institute/ address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows. Key Takeaways: >> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation. >> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business. >> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas. >> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

Etsy Marketing Guide - Tips For Selling Digital Products

kcblog21

Podcast, The New Marketing Currency - Ozeal Debastos

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

PickUp_conversational AI_Capex, Inc._20240611

Shuntaro Kogame

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources. Key Takeaways: - You don't need a large team to start a content marketing program - A webinar program yields a "one-to-many" approach to content creation - Use partnerships and licensing to create new content assets

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Amazing and On Point - Ramon Ray, USA TODAY

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

Recently uploaded (20)

Gokila digital marketing| consultant| Coimbatore

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Yes, It's Your Fault Book Launch Webinar

Grow Your Business Online: Introduction to Digital Marketing

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

Story Telling Master Class - Jennifer Morilla

Mastering SEO for Google in the AI Era - Dennis Yu

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

Etsy Marketing Guide - Tips For Selling Digital Products

Podcast, The New Marketing Currency - Ozeal Debastos

PickUp_conversational AI_Capex, Inc._20240611

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Amazing and On Point - Ramon Ray, USA TODAY

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

Brandmark retail promo execution

1. Brandmark Retail Promotions Execution

2. Integration of promotion and planning systems with content workflow and execution ● Our proposition ● Brandmark promotions ● Brandmark promotion execution platform enables retail merchants to increase their levels of… execution platform eliminates manual, offline, and duplicated media production workflows for ● Consumer engagement ● Direct mailers with optimized product and promotion mixes across multiple trade zones ● Coverage of mobile, social and location-based channels ● Profitability through spot- market media buys and lastminute vendor discounts ● Free standing inserts (FSIs) ● In-store circulars ● Automating the output of 26 content types from a single Adobe InDesign master: ● Web pages and banner ads ● Interactive circulars (HTML5 and ePub3) ● Mobile apps (iOS, Android, Windows8) © 2013 Mediawide LLC 2

4. Profit drivers ● Cycle times ● Time to market ● Time to synchronize multichannel resources ● Time to customerize ● Optimized product and promotion mixes ● Multiple trade zones ● Store-level specials ● Exploit last-minute opportunities ● Vendor discounts ● Media buying © 2013 Mediawide LLC 4

5. New engagement channels ● Brandmark Retail Promotion Execution automates the production of mobile, social, and location-based engagement packages ● Digital circulars, mobile coupons, loyalty apps ● Single Adobe InDesign master contains ● Responsive design layout engine ● One layer for each version ● Dynamic ad and artwork resizing ● Batch updates of changes across all versions © 2013 Mediawide LLC 5

8. Brandmark Retail ● Promotion Channels ● Flyer, Direct Mail, POS, ● Fast Execution ● Quick turnaround without Web, Signage ● Multiple Versions ● Geography or other local requirements ● Product, Price, Promotion, Size, Placement changes ● ● ● ● sacrificing quality Multiple Promotion Channels Weekly Ads for Print Flash Flip Catalogs for web Interactive and multi-media on mobile devices © 2013 Mediawide LLC 8

9. Platform Details

10. Retail Promotion Execution Benefits ● Central management ● Greater accuracy and brand governance ● Quick turn around ● Automation, streamlined processes ● Single source of copy and assets © 2013 Mediawide LLC 10

11. Project Creation and Traffic Management New Project, M anager and Deadlines ● Create projects, set deadlines and manage pages ● Track project tasks and milestones ● Assign tasks to roles, user groups or specific users ● Track project task progress based on deadlines © 2013 Mediawide LLC 11

14. Event Data to Page Building Automation Event Data ● SAS, SAP, IBM, Oracle or custom systems for planning ● Export event data for the weekly promotions ● SKUs, Page and Block Assignment, Promotion data Integration with Copy Database and DAM ● Brandmark fetches marketing copy for SKU items ● Latest product images are imported from DAM Automated Page Production ● Ad Spots with promotion and zonal data © 2013 Mediawide LLC 14

16. Page Building Page Planner ● Flexible grids ● Custom Cell Sizes ● Templates for Broadsheet / POP / Wraps ● Automated / manual product placement from event data Page Edits ● Interactive WYSIWYG editing of Ad Spots ● Image Scaling and Cropping ● Preset libraries of price methods, marketing messages ● Moving Ad Spots © 2013 Mediawide LLC 16

19. Online Proofing and Approvals Online proofing and approvals for ● Category Managers ● Marketing ● Financials ● Translators Dual Proofing to compare versions ● Compare versions across zones ● Compare versions across proofing stages ● Annotation Support ● Annotations visible in Ad Builder and InDesign © 2013 Mediawide LLC 19

22. Thank You For more information, please visit these websites: www.mediawide.com www.contentexecution.com

Brandmark retail promo execution

Recommended

Recommended

More Related Content

Similar to Brandmark retail promo execution

Similar to Brandmark retail promo execution (20)

Recently uploaded

Recently uploaded (20)

Brandmark retail promo execution