Presentation of Prof. Michel de Wolf during the Eduniversal World Convention 2014 in Istanbul, Turkey Plenary Session 3 "What determines the international brand identity of the school?"

1. Manuel Kolp
Septembre 2010
1
Branding your business
school in Africa
Prof. Michel De Wolf, Dean

2. 2
Africa: a special
opportunity
• Place for growth and therefore for
business education
• Western, Central, Eastern Africa
• Like in Asia?

3. Some specific constraints
• Languages
• Sensitivity to colonialist approach
3

4. 4
How to proceed
• A branch?
• Co-diplomas / Co-graduations (with
or without students mobility)
• PhD opportunity for African junior
staff
• Common summer schools
• Joined research including African
data

5. 5

6. 5