A brand is defined by the gut feeling people have about a band's music rather than by logos, songs, or clothing styles. It is important for bands to establish a unique culture through their music, lyrics, production, artwork, and social media in order to paint a picture for their audience. Successful bands differentiate themselves and create a charismatic brand by reinforcing consistent themes that attract fan tribes and are hard to substitute.

1. Branding

2. A brand is not a logo
A brand is not a song
A brand is not a style of
clothing

3. A brand is a person’s gut feeling
about the music/band
It’s a GUT FEELING because people are
emotional, intuitive beings.

4. It's about how people FEEL when
they listen to your music

5. Rule #1 - Establish your
culture

6. Everything you do should reinforce
the "culture" of the band
- Lyrics
- Production
- Songwriting
- Artwork/Photography
- Social Media
All of these elements combined should paint a
picture in the mind of the audience. So that
when they hear your music, they can almost
see it like a movie.

7. Music is about creating tribes
People join different tribes for different activities
Beach Boys – Surfing
Deadmau5 – EDM/Ecstasy
Bob Marley – Reggae/weed

8. Rule #2 - Differentiate
There are over 1 million bands in the U.S.
How are you going to stand out?

9. Why is Differentiating Important?
1. People have too many choices and
too little time
2. Most bands have similar qualities
and production

10. FACT:
our brains act as filters to protect us from too
much information.
We are hardwired to notice only what’s different

12. Becoming a Charismatic brand
A CHARISMATIC BRAND is any
musician/group for which people believe there’s
no substitute.

13. How does the world see you?

14. One last thing...
Ask yourself the following 3 questions.
1. Where are you from?
2. What do you do?
3. What culture is an honest reflection of your
band?