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tech startup branding
@jayfajardo
@jayfajardo
domain name
.com
yammer.com
digg.com
flickr.com
kalibbr.com
radar.com
goradar.com
myradar.com
getradar.com
radarapp.com
radar.co
radar.net
radar.ly
rad.io
short and sweet
two syllables
i’s and e’s
t-shirt/cap rule
logoinstant.com
a(
wireless broadband. on demand.
branding horror stories
expertsexchange.com
expertsexchange.com
penisland.net
penisland.net
therapist.com
therapist.com
powergenitalia.com
powergenitalia.com
molestationnursery.com
molestationnursery.com
tips, special deals
hole
hole club
speakerdeck.com/jayfajardo
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