WHAT ARE SOME BRANDS IN YOUR WORLD?
The average person is exposed to:
$13.3 billion advertising spend in Aus*
Over 1,000,000 branded messages a year
3,000 branded message each day
Only notice 80
React to 10
57% are remembered negatively
*Neilsen data 2012
We’re hardwired to notice only what’s different
MATERIALS FOR YOU
A fuller version of the presentation
The Law of Selling - Dave Trott
Brand Box...The Marketer’s Ultimate Toolkit
We’ll circulate via Justin post event
Link to me on LinkedIn
10 DAYS, $1 MILLION MEDIA, $50 MILLION TO BOTTOM-LINE
WEET-BIX >> ORANGE JUICE >> DONUT >> CHOCOLATE CAKE >> NUTRI-GRAIN
3.2 GRAMS OF SUGAR 32 GRAMS OF SUGAR
NUTRITION IRON MAN FOOD
REPOSITION THE COMPETITION
BIG AGENCIES HAD THEM
WHAT’S THE STRENGTH?
WHAT’S THE WEAKNESS?
TIME TO GET PREDATORY!
HOW DID WE APPLY IT?
Within TWO weeks:
Over 7000 views
Global coverage on over 25 blogs and sites
Two potential clients walked in the door
Saving on recruitment fees alone: $16.5K
Estimated media value: $135K
YOUR PREDATORY INSPIRATION
A MIX OF B2B, BIG BRAND
SECRETS, OUR WORK AND
STRIKE AT THE WEAKNESS THAT ARISES OUT
OF YOUR COMPETITOR’S GREATEST STRENGTH
ACHIEVES GREATEST IMPACT
MAKES RESPONSE DIFFICULT