KamaSutra Condoms are a product of J.K. Ansell (JKAL), which is a 50:50 joint venture between Raymond Ltd. India’s largest worsted fabric and branded apparel company, and Ansell Ltd., a global leader in protection solutions. JKAL has a condom manufacturing unit in Aurangabad in the state of Maharashtra, India.

1. KAMASUTRA PROFILE<br />KamaSutra condoms<br />KamaSutra Condoms are a product of J.K. Ansell (JKAL), which is a 50:50 joint venture between Raymond Ltd. India’s largest worsted fabric and branded apparel company, and Ansell Ltd., a global leader in protection solutions. JKAL has a condom manufacturing unit in Aurangabad in the state of Maharashtra, India<br />KamaSutra condoms were launched in 1991. Prior to the formation of the joint venture in 1996, the condom division was a part of J.K. Chemicals Ltd., a subsidiary company of Raymond Group.<br />KamaSutra has a range of textured and other special interest condoms – Dotted, Ribbed, Contoured, LongLast, Superthin, Intensity(multi-textured), and innovations like Wet n’ Wild (double lubricated), Chill Thrill (cooling condoms) and Warm Intimacy (warming condoms)<br />KS Brand stands for potency and sensuality in the minds of the consumers. It is targeted at couples who are bold and experimental in nature. They explore better experiences and lifestyle in everything they do and KamaSutra condom helps them achieve this in their sexual lives. They understand and appreciate higher forms of sexual satisfaction, and are beyond just ‘act’. KamaSutra provides them with a range of pleasure-enhancing condoms, setting a benchmark for other players.<br />Today it is a leading brand in all the top cities of India.<br />KamaSutra, famous for its bold and sensuous positioning, extended into the personal care category in 2007 by launching a range of men’s deodorants. The idea was to extend the KamaSutra brand into products that set the mood for pleasurable love-making, thereby increasing reach of the brand.<br />Marketing<br />KamaSutra is known for its bold and edgy advertising that have redefined condom marketing in India. It is still remembered for its launch campaign in 1991, featuring two of India’s top models of the time – Pooja Bedi and Marc Robinson. This campaign was ground-breaking because of its bold positioning and use of sensuality and pleasure, rather than safety, as a marketing platform for condoms. This was at a time when all condoms were marketed for prevention of pregnancy and as a family planning tool. It took the country by storm and catapulted the brand into becoming a top-selling condom brand in the country. KS also pioneered sensual advertising in India.<br />