This document provides guidance on branding and marketing for a game company. It recommends developing a logo and brand that represents the company's style and appeals to its target audience. The marketing objectives are to grow the player base, monetize through advertising, develop the brand across multiple games and franchises, and build a community around twine games. The target audience segments include existing twine and text-based game users, story-driven game fans, indie game fans, social and hardcore gamers, and fans of the genre that the new game will be in.