Hanson Design with partners in Brazil and South Africa helps you realize your marketing and business objectives across the world by developing comprehensive multi cultural brand strategies with cutting-edge ‘local blends’ creative solutions from three continents — that are smart, alluring and measurable.

1. HANSON DESIGN 040716
1

2. HANSON DESIGN 040716
GLOBAL BRAND DESIGN WITH LOCAL RELEVANCE
2

3. HANSON DESIGN 040716
3
LOCATION

4. HANSON DESIGN 040716
USA’s first World Heritage City
Greater Population: 6.4 million
Gross regional product: $405 billion
Foreign owned companies: 766
Annual visitors: 39.7 million
More than 40% of the US population is within a day’s drive
Growth in Millennials - 6.3% (NYC-3.1%, Chicago- 2.6%)
4
PHILLY

5. HANSON DESIGN 040716
WHO WE WORK WITH GLOBALLY
5

6. HANSON DESIGN 040716
THINGS TO THINK ABOUT
• Is it a digital or real touch point?
• Is it a ‘collective’ or ‘individual’
culture?
• Are they ‘chillers’ or ‘busybees’?
• Are there taboos or is it ‘freedom
of expression’?
• Is it about avoiding risks or taking chances?
• Is it about the quality of service or the taste
of the food?
• Is it trending or true?

7. HANSON DESIGN 040716
DRIVERS OF BRAND RELEVANCE
Product
Qualities
Brand
Attributes
Psychographics
Demographics
Brand Driven
Commodity Driven
7

8. HANSON DESIGN 040716
8
Global Translation
‘localization’

9. HANSON DESIGN 040716
AAMCO Brand
Retail Redesign
Sales increase +30%
9
Global
Traveler Cheques
Global:
–Brand
–Shape
–Color
Local:
–Language security

10. HANSON DESIGN 040716
10
Pepsi
UAE
Global:
–Brand name
–Product
Local:
–Colors
–Design Elements
–Language

11. HANSON DESIGN 040716
11
Lux
China
Global:
–Brand name
–Shape
Local:
–Color
–Design Elements
–Language

12. Global:
–Brand
–Shape
Local:
–Color
–Design
Elements
–Language
HANSON DESIGN 040716
12
Palmolive
Brazil
‘Pal mo leav eh’

13. HANSON DESIGN 040716
13
Relaunch of a 200
year old French brand
in the US digital age
Global: Brand
Local (US):
–Language
–Media

14. HANSON DESIGN 040716
14
Awareness increased
+1000% in 3 months with
integrated campaign.

15. HANSON DESIGN 040716
15
McDonald’s
South Africa
Global: Brand
Local: Product, Language, Media

16. HANSON DESIGN 040716
16
1,000+ participants in game
9,000+ trial in 2 weeks

17. commcepta 040716
17
Volvo Bus Latin America
35% Business Promotion
Improvement

18. commcepta 040716
18
DrogaVET Latin America
Animal Vitamins

19. commcepta 040716
19
DrogaVET AMERICAS
Vetinerary Pharmacy

20. HANSON DESIGN 040716
21
GLOBAL BRAND
TO WIN
Market Relevance
Local Presence
Culture
Local Purchase Drivers
Logistics
Production

21. HANSON DESIGN 040716
22
THANK YOU