A brand is more than just a logo or a color scheme, and it's much more than just a cover photo. A brand is how you make your customers feel, and it's built by maintaining a consistent approach throughout all of your interactions with them. >Conduct a social media audit across all of your profiles. >Extend your brand's visual identity. >Create several marketing personas and assign them to the appropriate social media networks. >Define your brand's tone and voice. >Examine your services and determine where you should focus your efforts.