At Biola University, in our Capstone course, I worked as an individual project called "Brand You Presentation".

2. UNIQUE SELLING PROPOSITION
• HOW DID GOD MAKES ME MORE UNIQUE?
• I AM FORWARD TO EARN NEW OPPORTUNITIES TO WORK AT NEW JOB THAT I CAN GET NEW EXPERIENCES. I WORKED AS A DATA ENTRY AT SMALL INDUSTRY, BUT MY DREAM JOB IS
WORKING AT LA DODGERS FOR THE FUTURE TO GIVE ME TO IMPROVE MY CAREER SKILLS THAT I CAN BE SUCCEED. I AM VERY GOOD AT BUSINESS AND BASEBALL THAT I AM SEEKING
FOR NEW LEARNING OPPORTUNITIES THAT RELATE TO THIS.
• BRIEF BACKGROUND
• MY MAJOR IS BUSINESS ADMINISTRATION IN CONCENTRATION OF MANAGEMENT. I WENT TO FULLERTON COLLEGE FOR TWO YEARS BEFORE TRANSFERRED TO BIOLA UNIVERSITY. I’VE
BEEN PLAYED BASEBALL FOR 17 YEARS INCLUDE 4 YEARS OF HIGH SCHOOL BASEBALL. I WORKED WITH MY PARENTS AT THEIR COMPANY AS A DATA ENTRY. I’VE BEEN A DODGER FAN
SINCE 2006. I AM BELIEVER OF CHRIST WHEN I GREW UP AND INFLUENCED FROM MY MOTHER AND MY GRANDMOTHER.
• MY VISION
• MY FUTURE JOB IS WORKING AT LA DODGERS BECAUSE I ALWAYS LOVE BASEBALL AND WANT TO WORK AT DODGERS AS A BASEBALL OPERATIONS. BUT FIRST, I NEED TO EARN NEW
OPPORTUNITIES TO LEARN FROM MY MENTORS AND PROFESSORS TO KNOW HOW TO USE A BUSINESS IN SHORT-TERM AND LONG-TERM GOALS BEFORE I CAN TAKE A JOB.
• MY PASSION
• GOD GIVES ME TO CHOOSE BASEBALL BUSINESS THAT HOW I ABLE TO MOTIVATE AND PASSION FOR MY GOALS TO BE SUCCEED IN THE FUTURE. HE KNOWS WHAT MY PURPOSE THAT
HE GIVES ME A RIGHT GIFT IS TO WORKING AT BASEBALL INDUSTRY TO FULFILL MY DREAM TO IMPROVE MY CAREER SKILLS AND PATIENCE TO ACCOMPLISH MY GOALS THAT ONE DAY
THIS CAN CHANGE MYSELF INTO BETTER VERSION OF MYSELF.

3. CORE VALUES
• PURPOSE STATEMENT: MY PURPOSE IS TO FOCUS ON A BETTER RELATIONSHIP WITH CHRIST AND HIS WORDS. I ALWAYS
UNDERSTAND HIS WORDS BECAUSE HE WANTS TO TEACH ME TO BE SERVANT LEADER LIKE HIM. I FOLLOW HIS RULES TO
GIVING MY LIFE BETTER AND UNDERSTAND HIS DESIRES TO FINDING PEOPLE WHO NEED HELPING THAT I CAN GIVE THEM MY
GIFTS THAT HE TAUGHT ME TO RIGHT THING TO DO WITH MY HEART, NOT MY MIND. CHRIST USE HIS STRONG ADVICES TO
ME FROM HIS WORD THAT FOLLOW MY HEART AND GROW MY FOUNDATION AND LOVE WITH HIM BECAUSE I ALWAYS GROW
CLOSER TO HIM THAT HE MAKES ME TURN INTO BETTER VERSION OF MYSELF. I CAN TALK WITH CHRIST THROUGH MY
PRAYER AND MEDITATION TO GIVE ME WHAT I CAN DEVOTED TO HIS LIFE.
• “DO NOT BE ANXIOUS ABOUT ANYTHING, BUT IN EVERYTHING BY PRAYER AND SUPPLICATION WITH THANKSGIVING LET
YOUR REQUESTS BE MADE KNOWN TO GOD. AND THE PEACE OF GOD, WHICH SURPASSES ALL UNDERSTANDING, WILL GUARD
YOUR HEARTS AND YOUR MINDS IN CHRIST JESUS” (PHILIPPIANS 4:6-7)

4. TAGLINE
• “PATIENCE”
• “PATIENCE. SOMETIMES, PATIENCE IS THE KEY TO VICTORY. SOMETIMES, IT LEADS TO VERY LITTLE, AND IT SEEMS LIKE IT'S NOT WORTH IT, AND
YOU WONDER WHY YOU WAITED SO LONG FOR SOMETHING SO DISAPPOINTING...” (CAPTAIN AMERICA)
• “FOR I KNOW THE PLANS I HAVE FOR YOU, DECLARES THE LORD, PLANS TO PROSPER YOU AND NOT TO HARM YOU, PLANS TO GIVE YOU HOPE AND
A FUTURE” (JEREMIAH 29:11)
• “FOLLOW YOUR HEART”
• “DELIGHT YOURSELF IN THE LORD, AND HE WILL GIVE YOU THE DESIRES OF YOUR HEARTS” (PSALM 37:4)
• FOLLOW YOUR HEART TO FIND YOUR DREAM JOB TO MAKE YOU FILL WITH YOUR HAPPINESS AND LOVE THAT ACCOMPLISH YOUR GOALS TO
BECOME BETTER LIFE
• “PLAY HARD”
• PURSUE YOUR DREAM JOB AND PLAY HARD FOR YOUR WORK BUT DO THIS FOR GOD
• TWO WORDS ARE REMEMBRANCE FROM MY FORMER BASEBALL COACH, DAN RICABAL, WHO TAUGHT ME TO PLAY HARD LEAD TO BE
SUCCESSFUL WITH HELPING AND COMMUNICATE EACH OTHER

5. LOGO
• The Letter “G”
• It stands for individual faith
• It also stands for God
• It means that good
businessman than great
person
• Baseball and Bats
• Represents for passion of
baseball that you love
• Pursue my dream to work at
baseball business to help
kids to play baseball
• Color of Blue
• It stands for loyalty, trust,
heaven, faith, intelligence, truth,
and confidence
• It considered to connect with
positive mind and body
• It also my favorite color to honor
for my favorite team, LA Dodgers
• The “Cross” and “Star”
• It stands to have faith in God
• Love family and friends
• The star means to make a wish
to change version of myself into
better person with great job

6. TRIGGER TERMS
• PATIENCE
• OVERCOME FEAR OF FAILURE,MAKES
PEACEFUL LIFE, AND DON’T GIVE UP
• FOCUS
• PAY ATTENTION AND KEEPING WORK HARD
• THINK HARD
• CREATE NEW IDEAS TO MAKE SOLUTIONS
• POSITIVE
• GOOD ATTITUDE AND PROCESS SKILLS TO
IMPROVE TO BECOME BETTER
• ACHIEVEMENTS
• EXPECTED GOALS TO ACHIEVE
• ORGANIZED
• PREPARE TO BE READY AHEAD
• HARD-WORKING
• TEACH TO BE DISCIPLINE AND
DETERMINATION TO PRACTICE
• CONFIDENCE
• TRUST EACH OTHER BY KNOWING SOMEONE
TO MAKE WORTH AND HELPFUL
• FAITHFUL
• HONESTY, INTEGRITY, AND DEVOTED
• CHRIST-LIKE
• BECOME SERVANT LEADER LIKE CHRIST TO
LEARN TO BE LOVE, COURAGE, AND PRIDE
• CARING
• TAKING CARE OF SOMEONE YOU CARE
• TIME MANAGEMENT
• ARRIVE ON TIME
• TRUSTWORTHY
• SHOW COMPASSION AND GRATITUDE
• UNDERSTANDING
• LISTEN TO OTHERS AND SUPPORT EACH
OTHER
• RESPECTFUL
• RESPECT OTHERS AND DON’T BE JUDGMENT
AS MUCH
• LOYALTY
• COMMITMENT, SERVANT, AND PASSION
• UNFORGETTABLE
• MEMORABLE, ENJOYABLE, AND EXPERIENCES
TO BE FOREVER
• MOTIVATION
• PURSUE GOALS TO MAKE A DESIRE AND FIND
A DESTINY TO BECOME REALITY

7. BRAND ASSOCIATION
• WHAT CAN MAKES ME MORE BETTER VERSION OF MYSELF THAT WORLD WOULD SEE ME?
• BASEBALL: WORK AT BASEBALL INDUSTRY
• PURSUE MY DREAM JOB TO BECOME A BASEBALL OPERATIONS
• COACH: HELPING YOUNG KIDS TO FIND A PATH TO BECOME A PROFESSIONAL BASEBALL PLAYER
• STUDENT: PURSUE BUSINESS DEGREE
• ACCOMPLISH THESE BUSINESS COURSES WHAT I’VE BEEN LEARNED SINCE
• SERVANT LEADERSHIP: BE LIKE CHRIST TO HELP OTHER PEOPLE
• UNDERSTAND PEOPLE’S SITUATIONS THAT CAN HELP THEIR WAYS TO BETTER
• BELIEVER OF CHRIST: FOLLOW GOD’S RULES
• SERVE FOR GOD ONLY

8. BENEFITS
• TAKE A RESPONSIBILITY TO COMPLETE THESE TASKS
• WORKING TOGETHER AS TEAM WITH PLAY HARD, EXPLORE FOR ANOTHER WAY, AND COMMUNICATE EACH
OTHER
• ENCOURAGE TO INVOLVEMENT WITH HEARING AND DEAF CULTURE FOR WORK
• HELPING TEAMS TO REACH THEIR GOALS TO BE SUCCEED WITH AN ASSISTANCE
• BE SERVANT LEADERSHIP LIKE CHRIST TO LEARN AND FOLLOW GOD’S RULES IN ORDER TO BECOME A BETTER
PERSON

9. BOARD OF DIRECTORS
Jeff McHugh
Minerva Almazan
Guillermo Alcantar Sr.
My mother, Minerva, who
always helps me to control my
life and teach me to follow my
heart to find my dream job and
learn for business. She
encourages me to find new
opportunities at new job to get
new experience.
Professor McHugh always
encourages me to pursue my
job that I will be comfortable
and satisfaction. He taught me
to learn to be servant
leadership. He also
encourages me to fulfill my
dream to work at my job I
choose for the future.
My father, Guillermo Sr, taught
me to learn how to be lead for
the business. I learn from him
how to become a manager to
know how to run a business for
short term and long term goals.
Board of Directors are important part of me
because my mentors taught me to pursue my
goals to becomesuccessful person that they
make me into betterversion of myself.
Tom Wilson
Dan Ricabal
Professor Wilson taught me to
understand what business
rules to follow the correct
policy that how businesses can
be succeed with customers’
expectations. He shows our
heart to helping this world to
change more better
environment.
Dan Ricabal, my former baseball
coach, who taught me to how to
run baseball business and show
me compassion and motivate to
help kids to pursue of dreaming
to play professional baseball
player.

10. BRAND PROMISE
MY BRAND PROMISE IS THAT I MUST ACT AS A SERVANT LEADER TO HELP PEOPLE TO CHANGE THEIR LIVES
BETTER AND UNDERSTANDING WHAT THEY NEEDS OR DESIRES WITH MY GOOD MINDSET. MY GOAL IS TO
BECOME A BETTER PERSON THAT I CAN BE PASSION AND MOTIVATE AROUND THIS WORLD TO APPROACH
NEW CHALLENGES AND EARN NEW OPPORTUNITIES TO FOLLOW MY HEART FOR EXPLORING MY DESTINY.
COMMITTING TO SERVE FOR CHRIST, SERVANT LEADER LIKE CHRIST, TAKE A FULLY RESPONSIBILITY,
FINDING NEW SOLUTIONS WITH STRONG CREATIVE AND ENJOYABLE.

11. BRAND MANAGEMENT• HOW CAN I THINK POSITIVE WAYS AND BE CAUSAL ABOUT MY BRAND?
• OVERCOME FEAR OF FAILURE AND THINK POSITIVE WAYS TO IMPROVE MY BRAND THAT CAN SHOW THIS WORLD THAT MY BRAND IS TO BE SUCCEED
• PLANS AHEAD AND BE ARRIVED ON TIME (ORGANIZED AND TIME MANAGEMENT)
• BE ARRIVED ON TIME AND BE PREPARE TO BE READY TO KNOW WHAT MY PLANS ARE HELPING BUSINESS TO BE SUCCEED
• DETERMINE MY VALUES AND PASSION FOR NEW CHALLENGES (UNDERSTANDING AND MOTIVATION)
• MAKE A DECISION FOR MY VALUES TO FOCUS ON IMPROVING MY CAREER SKILLS
• PASSION TO APPROACH NEW CHALLENGES TO EARN NEW EXPERIENCES TO HELP MY SKILLSTO UNDERSTAND
• PROCEED TO LEARN ABOUT SPORTS INDUSTRY (FOCUS)
• FOCUS ON LEARNING ABOUT BASEBALL THAT I HAVE A DREAM JOB FOR THE FUTURE
• ACT AS A SERVANT LEADER TO MENTOR OTHERS (CHRIST-LIKE)
• CONTINUE ASSISTANT BASEBALL COACH TO TEACH YOUNG KIDS TO PURSUE THEIR GOALS TO BECOMING A PROFESSIONAL BASEBALL PLAYER
• TAKE A RESPONSIBILITY MY JOBS AND FOLLOW GOD’S RULES (TRUSTWORTHY)
• UNDERSTAND MY RESPONSIBILITY TO IMPROVE MY SKILLSAND FOLLOW GOD’S RULES TO CHANGE MY LIFE INTO BETTER VERSION OF MYSELF
• LISTENS AND COMMUNICATE TO OTHERS (RESPECTFUL AND LOYALTY)
• LISTENS TO OTHERS TO HELP UNDERSTAND THAT COMMUNICATE EACH OTHER IS VERY IMPORTANT TO BE SUCCEED
• LOOKING FOR UNDERSTAND BEFORE TAKE AN ADVICE (PATIENCE AND CONFIDENCE)
• TAKE NOTES FROM MY MENTORS TO LEARN HOW TO BE LEADER AND UNDERSTAND EXPECTATIONS ABOUT DESIRES OR NEEDS TO HELPING EACH OTHER TO BE SUCCEED