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WELCOME
    TO


G.N.I.M.S.
     Mumbai Khallsa Campus
                  06Sep2012
PROJECT ON
A Service Sector Growth Industry…


By:- • Akshay Somani
     •Kishor Arya
     •Nikhil Bhavasar
     •Shravan Morya
     •Chandrshekhar Pundkar
     •Priyanka Menon
Overview
Introduction
        North

        East

        South

        West

Statistics
Major Players
Logistic and Distribution
Current affairs
Comparative Analysis of Two Major Players
Recommendations
DIMENSIONS & REASONS
FOR TOURISM
MEDICAL TOURISM
SPRITUAL TOURISM
RURAL TOURISM
ADVENTUROUS TOURISM
M.I.C.E TOURISM
ECO TOURISM
Best Place    Best time 2 visit   Major Attraction




              NORTH
RAJASTHAN     Oct – March         Jaipur , Bikaner ,
                                  Ajmer , Udaipur ,
                                  Jodhpur
UTTARANCHAL   Any time            Haridwar , Rishikesh ,
                                  Puri , Dehradun ,
                                  Nainital .




              INDIA
PUNJAB        Aug – Nov           Amritsar , Jalandhar ,
                                  Chandigar



DELHI         Oct – Mar           Jantar mantar , Lotus
                                  Temple , Red Fort, Birla
                                  Mandir , India Gate ,
                                  Qutab Minar.
Best Place         Best Time to Visit   Major Attraction
Jammu & Kashmir    Nov – Mar            Shree Nagar , Vaishnav
                                        Devi , Ladakh ,
                                        Amarnath .
Himachal Pradesh   Jan – April          Shimla , Kullu Manali ,
                                        Dal Housie .
Uttar Pradesh      Jan-April            Agra, Lucknow ,
                                        Allahabad
                                        Banaras,
                                        The Dudhwa National
                                        Park
                                        Jhansi, Mathura ,
                                        Chitrakoot, Kanpur
                                        Vrindavan
EAST
Best Place    Best time to visit   Major Attraction

Assam         Any Time             Kaziranja National Park,
                                   Kamakhya Temple, Cole
                                   Park
ORISA         Anytime              Bhubaneswar , Konarak ,
                                   Puri , Sambalpur.




INDIA
WEST BENGAL   Anytime              Colcatta , Darjling ,
                                   Siliguri ,
                                   Jalpaiguri
Best Places            Best Time         Major Attractions


Dadra & Nagar Haveli   November -March   Museum, Khanvel, Vanganga
                                         Lake, Hirwa van, Vandhara
                                         Udyan, Mini zoo& Bal udyan



Daman Diu


Goa
          WEST         October-May


                       October-March
                                         Beaches, Old Portuguese
                                         Churches

                                         Beaches, Churches, Carnival,
                                         Dudhsagar Waterfalls, Goa
                                         Site plantations



Gujarat                October-March     Lothal, major ports, Sri
                                         Ankleshwar Temple, Ambaji
                                         Temple, Dwarka
Best Places      Best Time           Major Attractions


Madhya Pradesh   November-February   Extraordinary for
                                     architecture and scenic
                                     beauty, 3 world heritage
                                     sites, Bhojpuri Temples,
                                     Pandav waterfalls, Forts,



         WEST
Maharashtra      Any Time
                                     National Parks.


                                     Breath taking hill stations,
                                     Mumbai, Ahmednagar,
                                     Aurangabad, Kolhapur,
                                     Malvan
NAM E OF PLACES   BEST TIME TO           MAJOR
in SOUTH          VISIT                  DESTINATION
TAMIL NADU        December to Feburary   Marina beach,
                                         MEENAKSHI TEMPLE,
                                         Nilgiri, kanyakumari,
                                         Rameshwaram

KERELA            December to Feburary   Alappuzha, Kochi,
                                         Munnar, Thekkadi,
                                         Kollam,
KARNATAKA         November to March      MYSORE PALACE

ANDHRA PRADESH    December to January    Tirupati Balaji,
                                         Charminar, Hussain
                                         Sagar Lake,


LAKSHADWEEP,      December to January    Lakshadweep, Andaman
ANDAMAN AND                              and Nicobar Islands
NICOBAR ISLANDS
Statistics
          Foreign Tourist Arrivals in India

  Years           FTA’s in India      Percentage(%)
                  (in millions)       change over the
                                      previous years
  2006            4.45                13.5
  2007            5.08                14.3
  2008            5.28                4.0
  2009            5.11                -3.3
  2010            2.63                10.8
  2011            3.24                7.65
Statistics
     Foreign Exchange Earnings (FEE) from the tourism in US $ million
    Year                FEE from tourism Percentage
                        in India         change over the
                                         previous year
    2006                8634                  15.2
    2007                10729                 24.3
    2008                11747                 9.5
    2009                11394                 -3.0
    2010                6842                  36.6
    2011                7325                  19.4

 Source: 1)Reserve Bank Of India
         2)Ministry of Tourism Gov of India
Statistics
Top 10 source countries for Foreign Tourist Arivals (FTA) in India-2011

         Sr no.         Source         FTA’s(millio Percentage
                        Country’s      ns)          (%)Share
         1              USA            0.823          17.27
         2              UK             0.779          13.46
         3              Bangladesh     0.498          8.47
         4              Srilanka       0.231          5.82
         5              Canada         0.321          6.13
         6              France         0.295          5.82
         7              Germany        0.207          3.88
         8              Australia      0.179          3.92
         9              Malaysia       0.144          4.59
         10             Japan          0.221          3.54
         Total top 10                  3.698          72.90
         countries

   Source: Bureau of immigration Gov of India
Major Players
  Major Tour Operators
Major Players
Major Players in Hotel Industry
       Travel & tourism industry's impact on other sectors is
    very immense.

      Sectors like horticulture, agriculture, poultry, handicrafts
    and construction have benefitted immensely from the travel
    and tourism industry.

      Tourism industry also provides indirect employment to
    millions of people in India through its linkage with other
    sectors of the economy.
 The demand for travel and tourism in India is
expected to grow by 8.2% between 2010 and 2019.

 Expected to be the second largest employer in the
world.

 Projected to become the fifth fastest growing
business travel destination from 2010-2019.
SWOT Analysis
STRENGTHS
Rich cultural heritage and colorful festivals
Scenic beauty of the place draws tourists from far-off places
Suited ideally for sports and adventure tourism
Well known Indian Hospitality

WEAKNESSES
Inadequate infrastructure to match the expectation
Restrictive Airline Policy of the Government of India
Overcrowding of popular tourist centers
Inadequate marketing and information channels
Some places are inaccessible esp. during winter
SWOT Analysis
Continued…
OPPORTUNITIES
GOI is giving special attentions to regions like Northeast India
Asian Development Bank is preparing a Sub-Regional Plan for
 development of tourism in India
Potential of Private Sector’s investment in tourism projects
Availability of English-speaking qualified human resource
THREATS
Inter-state and international competition
Major setback is Terrorism
Environmental issues like extreme climates, lack of sanitation
 in various places
Instances of crimes(harassment, robbery, theft, rape etc.) acted
 upon tourists
ATHITI DEVO BHAVA
A pioneer initiative by Ministry of Tourism,
 Government of India that will help tap into the full
 potential of tourism in India. 
A nation wide campaign that aims at sensitizing key
 stakeholders towards tourists, through a process of
 training and orientation.
To change the attitude towards foreign tourists who
 are often Mistreated, Cheated and rudely dealt with.
The entire concept is designed to complement the
 ‘Incredible India’ Campaign.
Acknowledgement
We thank our Prof.Varhaan Sir to enhance our
 knowledge in Brand India Project and help us to
 know how to present it effectively and also
 because of them we come to know our internal
 capability to present it effectively.
Thank
You!!!

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Brand Tourism in Incredible India

  • 1. WELCOME TO G.N.I.M.S. Mumbai Khallsa Campus 06Sep2012
  • 3. A Service Sector Growth Industry… By:- • Akshay Somani •Kishor Arya •Nikhil Bhavasar •Shravan Morya •Chandrshekhar Pundkar •Priyanka Menon
  • 4.
  • 5. Overview Introduction  North  East  South  West Statistics Major Players Logistic and Distribution Current affairs Comparative Analysis of Two Major Players Recommendations
  • 6. DIMENSIONS & REASONS FOR TOURISM MEDICAL TOURISM SPRITUAL TOURISM RURAL TOURISM ADVENTUROUS TOURISM M.I.C.E TOURISM ECO TOURISM
  • 7. Best Place Best time 2 visit Major Attraction NORTH RAJASTHAN Oct – March Jaipur , Bikaner , Ajmer , Udaipur , Jodhpur UTTARANCHAL Any time Haridwar , Rishikesh , Puri , Dehradun , Nainital . INDIA PUNJAB Aug – Nov Amritsar , Jalandhar , Chandigar DELHI Oct – Mar Jantar mantar , Lotus Temple , Red Fort, Birla Mandir , India Gate , Qutab Minar.
  • 8. Best Place Best Time to Visit Major Attraction Jammu & Kashmir Nov – Mar Shree Nagar , Vaishnav Devi , Ladakh , Amarnath . Himachal Pradesh Jan – April Shimla , Kullu Manali , Dal Housie . Uttar Pradesh Jan-April Agra, Lucknow , Allahabad Banaras, The Dudhwa National Park Jhansi, Mathura , Chitrakoot, Kanpur Vrindavan
  • 9. EAST Best Place Best time to visit Major Attraction Assam Any Time Kaziranja National Park, Kamakhya Temple, Cole Park ORISA Anytime Bhubaneswar , Konarak , Puri , Sambalpur. INDIA WEST BENGAL Anytime Colcatta , Darjling , Siliguri , Jalpaiguri
  • 10. Best Places Best Time Major Attractions Dadra & Nagar Haveli November -March Museum, Khanvel, Vanganga Lake, Hirwa van, Vandhara Udyan, Mini zoo& Bal udyan Daman Diu Goa WEST October-May October-March Beaches, Old Portuguese Churches Beaches, Churches, Carnival, Dudhsagar Waterfalls, Goa Site plantations Gujarat October-March Lothal, major ports, Sri Ankleshwar Temple, Ambaji Temple, Dwarka
  • 11. Best Places Best Time Major Attractions Madhya Pradesh November-February Extraordinary for architecture and scenic beauty, 3 world heritage sites, Bhojpuri Temples, Pandav waterfalls, Forts, WEST Maharashtra Any Time National Parks. Breath taking hill stations, Mumbai, Ahmednagar, Aurangabad, Kolhapur, Malvan
  • 12. NAM E OF PLACES BEST TIME TO MAJOR in SOUTH VISIT DESTINATION TAMIL NADU December to Feburary Marina beach, MEENAKSHI TEMPLE, Nilgiri, kanyakumari, Rameshwaram KERELA December to Feburary Alappuzha, Kochi, Munnar, Thekkadi, Kollam, KARNATAKA November to March MYSORE PALACE ANDHRA PRADESH December to January Tirupati Balaji, Charminar, Hussain Sagar Lake, LAKSHADWEEP, December to January Lakshadweep, Andaman ANDAMAN AND and Nicobar Islands NICOBAR ISLANDS
  • 13. Statistics Foreign Tourist Arrivals in India Years FTA’s in India Percentage(%) (in millions) change over the previous years 2006 4.45 13.5 2007 5.08 14.3 2008 5.28 4.0 2009 5.11 -3.3 2010 2.63 10.8 2011 3.24 7.65
  • 14. Statistics Foreign Exchange Earnings (FEE) from the tourism in US $ million Year FEE from tourism Percentage in India change over the previous year 2006 8634 15.2 2007 10729 24.3 2008 11747 9.5 2009 11394 -3.0 2010 6842 36.6 2011 7325 19.4 Source: 1)Reserve Bank Of India 2)Ministry of Tourism Gov of India
  • 15. Statistics Top 10 source countries for Foreign Tourist Arivals (FTA) in India-2011 Sr no. Source FTA’s(millio Percentage Country’s ns) (%)Share 1 USA 0.823 17.27 2 UK 0.779 13.46 3 Bangladesh 0.498 8.47 4 Srilanka 0.231 5.82 5 Canada 0.321 6.13 6 France 0.295 5.82 7 Germany 0.207 3.88 8 Australia 0.179 3.92 9 Malaysia 0.144 4.59 10 Japan 0.221 3.54 Total top 10 3.698 72.90 countries Source: Bureau of immigration Gov of India
  • 16. Major Players Major Tour Operators
  • 17. Major Players Major Players in Hotel Industry
  • 18. Travel & tourism industry's impact on other sectors is very immense.  Sectors like horticulture, agriculture, poultry, handicrafts and construction have benefitted immensely from the travel and tourism industry.  Tourism industry also provides indirect employment to millions of people in India through its linkage with other sectors of the economy.
  • 19.  The demand for travel and tourism in India is expected to grow by 8.2% between 2010 and 2019.  Expected to be the second largest employer in the world.  Projected to become the fifth fastest growing business travel destination from 2010-2019.
  • 20.
  • 21. SWOT Analysis STRENGTHS Rich cultural heritage and colorful festivals Scenic beauty of the place draws tourists from far-off places Suited ideally for sports and adventure tourism Well known Indian Hospitality WEAKNESSES Inadequate infrastructure to match the expectation Restrictive Airline Policy of the Government of India Overcrowding of popular tourist centers Inadequate marketing and information channels Some places are inaccessible esp. during winter
  • 22. SWOT Analysis Continued… OPPORTUNITIES GOI is giving special attentions to regions like Northeast India Asian Development Bank is preparing a Sub-Regional Plan for development of tourism in India Potential of Private Sector’s investment in tourism projects Availability of English-speaking qualified human resource THREATS Inter-state and international competition Major setback is Terrorism Environmental issues like extreme climates, lack of sanitation in various places Instances of crimes(harassment, robbery, theft, rape etc.) acted upon tourists
  • 23. ATHITI DEVO BHAVA A pioneer initiative by Ministry of Tourism, Government of India that will help tap into the full potential of tourism in India.  A nation wide campaign that aims at sensitizing key stakeholders towards tourists, through a process of training and orientation. To change the attitude towards foreign tourists who are often Mistreated, Cheated and rudely dealt with. The entire concept is designed to complement the ‘Incredible India’ Campaign.
  • 24.
  • 25. Acknowledgement We thank our Prof.Varhaan Sir to enhance our knowledge in Brand India Project and help us to know how to present it effectively and also because of them we come to know our internal capability to present it effectively.