1. Joe Dahlheimer’s Brand
One’s Brand is what other people say about them.
This is what Clients, Bosses and Peers say about me. This is my Brand.
joe.dahlheimer@frontier.com / 330-289-0269
www.linkedin.com/in/joedahlheimerbusdeveloppartner
Market Experience
PentonMedia
 PentonMedia– PrimaryMarkets – HVAC,BAS,Fire Protection,Plumbing,GreenBuildings
 GeographicMarkets – Northeast,U.S.,Global (dependingonthe brand)
 SalesTotal lasttwo years - $3.5 Million;$1.1 Digital/Custom
Trane Company
 Manager Pricing& MarketingProgramsAsia& Latin America
 ProductPlanner(Strategic) &Competitive Assessment
 Salesperson
HVAC Startup
 VPSales& Marketing
Wholesaler
 MarketingManager
Excerpts from Recommendations
Solutions Provider, Innovative Marketer and Sales Partner
David George Honeywell - MarketingTechnology|Sales&MarketingLeadership|Integrated
Communications|NewProductIntroduction
“…giving me new ideas to help solve my problems (all the while selling!) and he navigated
the complex Honeywell businesses with ease, reaching decision makers from business
leaders to product managers.” David was Joe's client
Lisa Tryson Danfoss - Director,Corporate Communications&PublicRelations
“…to identify the best outlet and platforms to meet clients' business objectives…”
“…works hard to understand client needs and manage and cultivate strong, long-term
relationships.” Lisa was Joe's client
Barry Campbell VPof Marketing-
“Joe’s responsive customer service and steady follow-through is a huge asset… Joe’s
enthusiasm and optimistic outlook is always refreshing.” Barry was Joe's client

2. Jennifer Keough Raj Vice President,GroupBrandDirector
“Joe is one of the best …partners with whom I have worked. I looked forward to his visits
because I always knew I'd learn something or get a great new idea.”
Jennifer was agency for Joe’s Clients
Bill Creighton Principal atStillwaterCreative Group
“… salesperson I can call a marketing partner… I have presented Joe with …challenges and he
has researched and presented new ideas and … opportunities tailored to my clients’ needs.”
Bill was agency for Joe's client
Donald Galman Honeywell IndustrialGlobal PublicRelationsManager,Safety
“…identifying the right opportunity and …crafting a plan that yielded the best ROI for my
company.” Donald was Joe's client
Cheryl Aderhold RetiredfromGreenheck
“…always prepared, had a strong knowledge of our industry and consistently came up with
innovative ways to increase sales while building long-term relationships … never seems to run
out of energy… great asset to any organization.” Cheryl was Joe's client
Adrienne Cone DirectorHVACMarketingat ONICON Inc.& AirMonitor Corp.
“… Joe was very helpful in guiding me through my … decision making. He is an innovative
thinker who never let my budget or approval restrictions get in the way of finding the right …
solution for our company... Joe became a member of our ONICON family. We invited him to
corporate events because he simply fit in. He fits in everywhere.”
Adrienne was Joe's client
Nicole Deschler MarketingCommunications –AmericasforXtralis
“Joe was instrumental in convincing our team to utilize webinars as a series of communications
to move prospects through the pipeline. We were hooked on their effectiveness and made them a
core piece of our plans - webinars were not only the right solution for our growing business
but Joe made them easy to execute. Not only did we generate awareness through the use of
webinars, they provided actionable leads to our sales team. Thank you for being an extended
member of our team and I look forward to future projects with you.”
Nicole was Joe’s client
Research and Relationship Building
Michael Ivanovich SeniorDirector,IndustryRelationsat AMCA International
“…worked together on product development … “Joe prepares extensively for client meetings,
and managed to have something unique, personal, and relevant to share with each of them.”
“…Joe sought to help AMCAssociation and AMCA members make new relationships and
explore new ideas …to advance their mission.” Michael worked directly with Joe at Penton Media and
at AMCA he was client

3. Morgan Hurley ProjectDirectorat JENSEN HUGHES (Technical DirectorSFPE)
“He went beyond sales to meticulously research a complex market by attending technical
meetings and interviewing industry leaders to best learn how to help clients achieve their
business goals.”
“Although SFPE was a client of Joe's, Joe was an integral and indispensable member of the
SFPE team.”
“Joe's "three key elements" of making a sale: trust, need and urgency.”
Morgan was Joe's client
Nicole Boston, CAE Chief ExecutiveOfficer,Societyof Fire ProtectionEngineers
“…good job in building a sales network and strong relationships in our market. He valued
teamwork and was committed to our organization's success...”
Nicolewas Joe's client
Self-Starter, Good Teammate, Easy to Manage
David Miller Brand Management;Energy/T&Dat Penton
“He continually demonstrated an energy in his work collaborating with clients and our
internal support teams. Nevercomplaining, Joe sought solutions and fresh alternatives to
overcome obstacles to achieve desired outcomes.” “…cheerful disposition…”
David managed Joe indirectly atPenton Media
Dan Ashenden IntegratedMarketingManagerat BNP Media- Mechanical/PlumbingGroup
“He makes it his business to know everything about the client and their business…asks the right
questions so that he can provide the right solutions…” “…works well with fellow staffers. He
will help bring out the best in a sales team with a critical but positive eye to make sure
goals are reached / exceeded. A total self-starter, a great asset to any sales and sales
management team.” Dan managed Joe at Penton Media
Bill Boyadjis IntegratedMarketingSpecialistatBNPMedia
“What stands out was Joe's ability to acquire new customers quickly …someone would drop
the ball or things weren't getting done he would "find a way" to get them done…” “…go to guy
for answers when it came to the Brands he represented. He made it his mission to be our Industry
Expert.” Bill managed Joe indirectly at Penton Media
Liz LaPorte Stott Sales/BusinessDev:Regional AcctMgr – IoT & DesignEng& SourcingGroup - Penton
“Joe was great about offering up innovative marketing/selling tools correspondence and
presentations he developed, as well as sharing intelligence on customers & prospects…
coordinated strategies and tactics…always looked for ways to win - both internally and with
external customers.” Liz was a fellow salesperson with Joe at Penton Media

4. Robert Mader SeniorDirectorof Content – PentonMediaMechanical Systems
“a savvy B2B salesperson who knows how to collaborate to get the best results for both the
brand and the customer… plus he’s a quick study. I’ve seenhim go from zero to 60 with a
new customer and create a rapport quickly.” Bob worked with Joe at Penton Media
Data Guy & Life Long Learner
Michael Keating SeniorEditorat PentonMedia
“Joe uses a variety of data and information as part of the value proposition…He is respected in
the marketplace.”
Michael worked with Joe at Penton Media
Donald Card Jr. ON24.com
“…is as insightful and knowledgeable about the marketing opportunities available through
webcasting as anyone I have had the pleasure of working with…achieve growth through this
often difficult to navigate avenue.”
Donald was a consultantor contractor to Joe at Penton Media
Mary Clare Healy Manager, TrainingandDevelopment atPentonMedia
“Joe's passion for learning...focus on making things and process better and more efficient.
Joe has boundless energy and views obstacles as a major opportunity to grow. His enthusiasm is
infectious.” Mary Clare worked with Joe at Penton Media

5. Integrated Marketing & Full Funnel Marketing Sales
Full Recommendations for Reference
The Excerpts above came from the following Recommendations:
David George Honeywell - MarketingTechnology|Sales& MarketingLeadership|
IntegratedCommunications|New ProductIntroduction
Joe is an innovative, solutions-oriented sales person that easily translates customer needs into
solutions that are impactful to our business. I've worked with him for over 10 years and he was
one of my favorite resources in our industry - engaging, informative, caring and responsive. He
is an integrated communications guru, giving me new ideas to help solve my problems (all the
while selling!) and he navigated the complex Honeywell businesses with ease, reaching decision
makers from business leaders to product managers. He is a champ that I'd want on my own team!
July 28, 2016, David was Joe's client
Lisa Tryson Danfoss - Director,Corporate Communications&PublicRelations
Joe Dahlheimer is a stalwart media profession who is able to manage multiple brand offerings to
identify the best outlet and platforms to meet clients' business objectives. He consistently works
as a liaison between his team and clients to bring innovative solutions in both print and digital
offerings. Joe works hard to understand client needs and manage and cultivate strong, long-term
relationships.
August 4, 2016,Lisa was Joe's client
Barry Campbell VPof Marketing- Aquatherm
I’ve known Joe for more than a decade and he served as my account rep for the last seven or so.
Joe consistently provides innovative solutions and expert insight. He is among the best media
reps I've worked with, adept at creating integrated programs and promoting awareness/thought
leadership.
My company is working to educate the market about a new technology and Joe’s responsive
customer service and steady follow-through is a huge asset in creating awareness, lead
generation and nurturing campaigns. He has become a confidant, someone who understands my
business. I can discuss problems and opportunities for our business that go beyond just the
products he is selling. Joe’s enthusiasm and optimistic outlook is always refreshing.
August 5, 2016,Barry was Joe's client

6. Jennifer Keough Raj Vice President,GroupBrandDirector
Joe is one of the best media partners with whom I have worked. He consistently brought us new
ideas that could help move my client's business forward. He never "phoned it in" like so many
other reps did. I looked forward to his visits because I always knew I'd learn something or get a
great new idea.
August 12, 2016,Jennifer was with another company when workingwith Joe at Penton Media
Bill Creighton Principal atStillwaterCreative Group
It has become rare to have a media sales person I can call a marketing partner. Someone who
thinks about my client knows my client and works to help my client. I own a marketing firm and
worked with Joe for years. Understanding that my client’s success was paramount was one of
Joe’s strengths. I have presented Joe with marketing challenges and he has researched and
presented new ideas and marketing opportunities tailored to my clients’ needs. It would be great
to have the opportunity to work with Joe again at any time in the future.
July 26, 2016, Bill was Joe's client
Donald Galman Honeywell Industrial Global PublicRelationsManager,Safety
In planning the advertising budget for Honeywell Analytics, I found Joe to be an astute,
knowledgeable source who proved to be very helpful in identifying the right opportunity and
media mix and crafting a plan that yielded the best ROI for my company.
September 16, 2016,Donald was Joe's client
Cheryl Aderhold Retired fromGreenheck
I worked with Joe for the past 18 years in my position as the marketing communications manager
at Greenheck. Joe was always prepared, had a strong knowledge of our industry and consistently
came up with innovative ways to increase sales while building long-term relationships and good
will with clients while keeping his eye on the long-term benefits for his clients. Joe is a pleasure
to work with and never seems to run out of energy. I believe he would be a great asset to any
organization.
August 17, 2016,Cheryl was Joe's client

7. Adrienne Cone DirectorHVACMarketingat ONICON Inc& AirMonitor Corp
I've known Joe for many years. When I was new in my position, Joe was very helpful in guiding
me through my advertising decision making. He is an innovative thinker who never let my
budget or approval restrictions get in the way of finding the right advertising solution for our
company. He worked well with members of our family-owned business and had an easy
transition when we were acquired corporately. Joe became a member of our ONICON family.
We invited him to corporate events because he simply fit in. He fits in everywhere.
July 28, 2016, Adrienne was Joe's client
Nicole Deschler MarketingCommunications –AmericasforXtralis
Joe was instrumental inconvincingourteamtoutilize webinarsasaseriesof communicationstomove
prospectsthroughthe pipeline.We were hookedontheireffectivenessandmade thema core piece of
our plans - webinarswere notonlythe right solutionforourgrowingbusinessbutJoe made themeasy
to execute.Notonlydidwe generateawarenessthroughthe use of webinars,theyprovidedactionable
leadstoour salesteam.Thankyou forbeingan extendedmemberof ourteamand I lookforwardto
future projectswithyou.
October 18, 2016, Nicolewas Joe’s client
Working with Associations/C-Suite
Michael Ivanovich SeniorDirector,IndustryRelationsat AMCAInternational
I worked with Joe extensively while a chief editor at Penton Media for HPAC Engineering
magazine. We traveled a lot together for joint editorial/sales meetings, and we worked together
on product development to introduce new magazine supplements and digital offerings.
Joe prepares extensively for client meetings, and managed to have something unique, personal,
and relevant to share with each of them. He also built media/market education into his meetings,
providing clients with new ideas and information they could use in their daily job, not just with
respect to advertising.
I also noticed when I joined AMCA International in 2011 that Joe contributed regularly to
Association annual meetings and marketing committee meetings. Joe sought to help AMCA and
AMCA members make new relationships and explore new ideas for marketing and
communications to advance their mission.
July 25, 2016, Michael worked directly with Joe at Penton Media

8. Morgan Hurley ProjectDirectorat JENSEN HUGHES
I had the pleasure of working with Joe for 15 years while he was at Penton. Joe was tireless,
methodical and data-driven. He went beyond sales to meticulously research a complex market by
attending technical meetings and interviewing industry leaders to best learn how to help clients
achieve their business goals.
Although SFPE was a client of Joe's, Joe was an integral and indispensable member of the SFPE
team. He was equally passionate about identifying new and innovative revenue/business
development opportunities for the association as he was with servicing our account. We even had
him moderate one of the presentation sessions at our annual conference one year!
I'm also privileged to have had Joe as a mentor. When we met, I knew nothing about marketing
ans sales. While he had no obligation to do so, he took the time to educate me. Although it was
15 years ago, I still remember Joe's "three key elements" of making a sale: trust, need and
urgency. Joe taught me that if any of these three elements are missing, there will be no deal.
July 14, 2016, Morgan was Joe's client
Nicole Boston, CAE Chief ExecutiveOfficer, SocietyofFire ProtectionEngineers
Joe was our sales manager for many years and did a good job in building a sales network and
strong relationships in our market. He valued teamwork and was committed to our organization's
success. Joe was focused and had strong customer service and sales/marketing skills.
July 14, 2016, Nicolewas Joe's client
Self-Starter, Good Teammate, Easy to Manage
David Miller Brand Management;Energy/T&Dat Penton
Joe worked in our Mechanical Systems Group at Penton, part of our staff covering the HVAC/R
and Plumbing verticals. He continually demonstrated an energy in his work collaborating with
clients and our internal support teams. Never complaining, Joe sought solutions and fresh
alternatives to overcome obstacles to achieve desired outcomes. A quick study, an eye toward
unique & creative approaches and cheerful disposition further describe Joe's style. He has my
vote.
July 27, 2016, David managed Joe indirectly atPenton Media

9. Dan Ashenden IntegratedMrkt Manager at BNP MediaMechanical/PlumbingGroup
Joe is an excellent client facing sales & solution provider. He makes it his business to know
everything about the client and their business.
Joe also asks the right questions so that he can provide the right solutions for the client's
marketing & PR needs. Many times he will provide solutions that clients didn't think of - but
realize fit well into their overall goals.
Finally, Joe also works well with fellow staffers. He will help bring out the best in a sales team
with a critical but positive eye to make sure goals are reached / exceeded. A total self-starter, Joe
is a great asset to any sales and sales management team.
September 14, 2016,Dan managed Joe at Penton Media
Bill Boyadjis IntegratedMarketing Specialistat BNP Media
*What stands out was Joe's ability to acquire new customers quickly and his success selling
digital products as integrated programs... not just products to replace print.
* He was a territory problem solver for us and a quick learner when given new accounts or new
brands to sell.
*When someone would drop the ball or things weren't getting done he would "find a way" to get
them done
*He was a good teammate. He shared information, ensuring the team was successful. You never
had to worry about him doing something that would take away from the success of others.
*He was the go to guy for answers when it came to the Brands he represented. He made it his
mission to be our Industry Expert
August 19, 2016,Bill managed Joe indirectly atPenton Media
Liz LaPorte Stott Sales/BusinessDev:RegionalAccountManager –
IoT & DesignEngineering&SourcingGroup - Penton
While at Penton Media, Joe and I worked in different business units, and we would frequently
connect to talk about marketing best practices and ideas. Joe was great about offering up
innovative marketing/selling tools , correspondence and presentations he developed, as well as
sharing intelligence on customers & prospects. Though we rarely called on the same customer,
when we did we coordinated strategies and tactics. He was a team player, efficient with my time,
had realistic expectations and always looked for ways to win - both internally and with external
customers.
August 9, 2016,Liz worked with Joe at Penton Media

10. Robert Mader SeniorDirectorof Content – PentonMedia Mechanical Systems
“Joe Dahlheimer may present himself as a ‘humble peddler’ but he's really a savvy B2B
salesperson who knows how to collaborate with editorial to get the best results for both the brand
and the customer. He's well-versed in the latest digital marketing products, plus he's quick study.
I've seen him go from zero to 60 with a new customer and create a rapport quickly.”
October 7, 2016, Robert worked with Joe at Penton Media
Data Guy & Life Long Learner
Michael Keating SeniorEditorat PentonMedia
I've provided research and market data for Joe's presentations for at least 15 years Joe uses a
variety of data and information as part of the value proposition to his clients. Joe is highly skilled
at consultative selling. He is a life-long learner and data-driven. He is respected in the
marketplace.
July 5, 2016, Michael worked with Joe at Penton Media
Donald Card Jr. ON24.com
Joe has been a pleasure to work with, and is as insightful and knowledgeable about the marketing
opportunities available through webcasting as anyone I have had the pleasure of working with.
He provides a real value to any company, association, or non-profit organization looking to
achieve growth through this often difficult to navigate avenue.
September 1, 2016,Donald was a consultantor contractor to Joe at Penton Media
Mary Clare Healy Manager, TrainingandDevelopmentat PentonMedia
As the Training and Development Manager at Penton, I had the opportunity to work with Joe
Dahlheimer and see firsthand Joe's passion for learning. Joe demonstrated a desire to increase his
knowledge whenever possible and was continuously eager to share his experiences with others
always with a focus on making things and process better and more efficient. Joe has boundless
energy and views obstacles as a major opportunity to grow. His enthusiasm is infectious.
August 23, 2016,Mary Clareworked with Joe at Penton Media