Talk Given At ICSA National Conference in Atlanta 2010: The challenge of providing world-class levels of customer service through a service business located in multiple states, with diverse employees, in a variety of industries and markets.
Any sales professional will say they want to be considered a partner to their clients. But what does it truly take to elevate yourself from vendor to consultant, and then, ultimately, to a trusted partner? How do you generate insights worth listening to? What will make a person buy from you over and over again?
An introduction to Laughlin Consultancy. Who we are, what we do & why companies need help with Customer Insight Leadership. Our Services include Consultancy, Training & Coaching. Happy to chat further if you want to maximise the value of your Customer Insight.
Talk Given At ICSA National Conference in Atlanta 2010: The challenge of providing world-class levels of customer service through a service business located in multiple states, with diverse employees, in a variety of industries and markets.
Any sales professional will say they want to be considered a partner to their clients. But what does it truly take to elevate yourself from vendor to consultant, and then, ultimately, to a trusted partner? How do you generate insights worth listening to? What will make a person buy from you over and over again?
An introduction to Laughlin Consultancy. Who we are, what we do & why companies need help with Customer Insight Leadership. Our Services include Consultancy, Training & Coaching. Happy to chat further if you want to maximise the value of your Customer Insight.
Contact Center is a Gold Mine for Customer Experience Improvement Company-wideClearAction
For an updated version of this presentation: https://www.slideshare.net/clearaction/contact-center-is-a-gold-mine-for-customer-experience-improvement-companywide
Customer comments in the contact center are underutilized gold mines for guiding your whole company in improving and differentiating customer experience for stronger business results.
See https://ClearAction.com
Customer Experience Optimization: Enabling Customers to Love YouClearAction
For an updated version of this presentation: https://www.slideshare.net/clearaction/customer-experience-optimization-enabling-customers-to-love-you-125744521
Enticing customers to become fans is quite different from *enabling* their devotion. How L-O-V-E can optimize customer experience to grow both revenue and profit naturally.
See https://ClearAction.com
Whether you’re an individual contributor, sales manager or VP of Sales, your primary job focus is to achieve an assigned revenue quota. The concept seems simple. Find quality opportunities. Engage them. Move them through the sales process. And close the business. The reality, however, is quite different given the multitude of challenges you must overcome along the entire buying cycle.
As sales professionals in today’s competitive market, our customers and prospects demand more from you than ever before. You’re expected to bring something to the table—to be an adviser and consultant with relevant solutions for their business. This requires in-depth knowledge on your company’s products and services.
This webinar covers the TI-VS report on Sales from the Buyer's Perspective. You will find insights into the opinions of B2B buyers, concerning vendor companies and their salespeople, including what buyers are seeking from these buyer-vendor relationships and what they feel is generally lacking from vendor companies they work with.
Download the report, here: https://www.valueselling.com/sales-from-the-buyers-perspective
How to Build a Professional Services FirmORS Partners
Terry Williams, CEO of ORS Partners, Cross X Platforms, and Managing Partner at NextStage Captial dives into the principles of building a professional services firm.
Buyers are faced with a double-edged sword. On one side, they have more alternatives available to them in today’s hyper-competitive market. On the other side, it is increasingly difficult to determine which is the best and most valuable option to choose.
Buyers are the reason the sales function exists in a company. Let's face it, we need someone to sell to. So how do we effectively engage buyers and forge long-lasting relationships that are mutually beneficial?
Today, we have an instant connection to people virtually and immediate access to an impressive amount of information from any device. However, the downside is shorter attention spans, which decreases our ability to actively focus and listen to what people are saying to us.
From order taker to talent advisor: breaking down the drive-thru window | Tal...LinkedIn Talent Solutions
Suzanne Myers, VP, Talent Acquisition, RealPage
Shelly Patman, Sr. Manager, Corporate Recruiting, RealPage
Denielle Waite, Sr. Manager, Technical Recruiting, RealPage
Have you ever wondered why it can be frustrating to work with a manager who views recruitment as a drive-thru window? You can probably hear it now: “I’ll take 6 engineers and 2 QA analysts please.” A hiring leader expects the perfect candidate to be delivered at warp speed, while a hiring manager and a recruiter simply have different viewpoints of the process to hire talent. Managers ask for talent and expect that we - recruiters - will deliver this talent quickly and on demand. What managers don’t usually know is all that happens as part of planning and executing a search strategy. How do we expect them to believe anything else if we’ve not provided transparency into the process? Join this session to learn how to gain credibility and strengthen your partnership with hiring managers, and how to organize and lead the selection process in a way that impresses them and positions you as a talent advisor.
Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Contact Center is a Gold Mine for Customer Experience Improvement Company-wideClearAction
For an updated version of this presentation: https://www.slideshare.net/clearaction/contact-center-is-a-gold-mine-for-customer-experience-improvement-companywide
Customer comments in the contact center are underutilized gold mines for guiding your whole company in improving and differentiating customer experience for stronger business results.
See https://ClearAction.com
Customer Experience Optimization: Enabling Customers to Love YouClearAction
For an updated version of this presentation: https://www.slideshare.net/clearaction/customer-experience-optimization-enabling-customers-to-love-you-125744521
Enticing customers to become fans is quite different from *enabling* their devotion. How L-O-V-E can optimize customer experience to grow both revenue and profit naturally.
See https://ClearAction.com
Whether you’re an individual contributor, sales manager or VP of Sales, your primary job focus is to achieve an assigned revenue quota. The concept seems simple. Find quality opportunities. Engage them. Move them through the sales process. And close the business. The reality, however, is quite different given the multitude of challenges you must overcome along the entire buying cycle.
As sales professionals in today’s competitive market, our customers and prospects demand more from you than ever before. You’re expected to bring something to the table—to be an adviser and consultant with relevant solutions for their business. This requires in-depth knowledge on your company’s products and services.
This webinar covers the TI-VS report on Sales from the Buyer's Perspective. You will find insights into the opinions of B2B buyers, concerning vendor companies and their salespeople, including what buyers are seeking from these buyer-vendor relationships and what they feel is generally lacking from vendor companies they work with.
Download the report, here: https://www.valueselling.com/sales-from-the-buyers-perspective
How to Build a Professional Services FirmORS Partners
Terry Williams, CEO of ORS Partners, Cross X Platforms, and Managing Partner at NextStage Captial dives into the principles of building a professional services firm.
Buyers are faced with a double-edged sword. On one side, they have more alternatives available to them in today’s hyper-competitive market. On the other side, it is increasingly difficult to determine which is the best and most valuable option to choose.
Buyers are the reason the sales function exists in a company. Let's face it, we need someone to sell to. So how do we effectively engage buyers and forge long-lasting relationships that are mutually beneficial?
Today, we have an instant connection to people virtually and immediate access to an impressive amount of information from any device. However, the downside is shorter attention spans, which decreases our ability to actively focus and listen to what people are saying to us.
From order taker to talent advisor: breaking down the drive-thru window | Tal...LinkedIn Talent Solutions
Suzanne Myers, VP, Talent Acquisition, RealPage
Shelly Patman, Sr. Manager, Corporate Recruiting, RealPage
Denielle Waite, Sr. Manager, Technical Recruiting, RealPage
Have you ever wondered why it can be frustrating to work with a manager who views recruitment as a drive-thru window? You can probably hear it now: “I’ll take 6 engineers and 2 QA analysts please.” A hiring leader expects the perfect candidate to be delivered at warp speed, while a hiring manager and a recruiter simply have different viewpoints of the process to hire talent. Managers ask for talent and expect that we - recruiters - will deliver this talent quickly and on demand. What managers don’t usually know is all that happens as part of planning and executing a search strategy. How do we expect them to believe anything else if we’ve not provided transparency into the process? Join this session to learn how to gain credibility and strengthen your partnership with hiring managers, and how to organize and lead the selection process in a way that impresses them and positions you as a talent advisor.
Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Prudent Partners is creating a niche for itself in the financial planning field, Within 6 months of its launch; today it is serving 25+ clients across different strata of society.
It’s one thing to sell to customers—it’s another to negotiate with business partners, corporate lawyers and investors. In this Entrepreneurship 101 lecture, we discuss the art of the sale in depth and give tips and tricks on how you can succeed when negotiating with various stakeholders.
Key topics covered: Partnerships, corporate agreements and negotiating.
Thinking about launching a hedge fund or looking to grow your fund's assets faster? Find out why some funds raise capital faster than others.
Note: Content is targeted to hedge funds, but the information is applicable to other types of asset managers.
Bromide is a leading provider of enterprise growth solutions, financial advisory and content services for small and medium-sized enterprises, individual proprietors and individuals. Our business comprises of 2 arms, Bromide Enterprise - Dedicated to offering small businesses with the necessary tools and know-how to navigate their business environment, and Bromide Agency - Dedicated to offering individuals with content and avenues through which they can invest. Our tools and programs ensure that our clients are well set up to take charge of their business and financial management.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
1. AllianceBernstein® and the AB AllianceBernstein logo are trademarks and service marks owned by AllianceBernstein L.P.
Building Brand Relevance
January 7th, 2008
Jim Velgot
2. AllianceBernstein 2
Our Brand Foundation
< Positioning
= Research Excellence
< 3 core tenets:
– Research is our DNA
– Clients First and Foremost
– Engineer Investment Success
< Expression:
– Creating the Most Admired Investment Firm in the World.
Knowing More. Using Knowledge Better.
3. AllianceBernstein 3
Brand Positioning
It is critical for a brand to be well positioned and uniquely
differentiated to stand out in a sea of similar offerings.
Critical to successful positioning is relevance.
- What is it, and what is it not?
- Is the positioning credible and sustainable?
- Why should clients care?
4. AllianceBernstein 4
Positioning Alignment: Research Excellence
Why do we do Research? Why should clients care?
• To achieve greater investment success for
clients
• To create an information advantage for the
firm
• To guide clients in making the right investment
choices
• Help clients achieve sustainable investment
success;
• Help the firm develop comprehensive
solutions for clients
• Equips our advisors to provide counsel and
become their clients’ trusted advisors
• Help the firm properly manage investment
assets over time.
• Provide best advice
• Give confidence in the firm’s recommendations
on investment solutions and strategies
• To discover investment opportunity, to
understand and dimensionalize it;
• To innovate
• To get unique insights for superior security
selection.
• Better advice and investment outcomes
• Peace of mind and confidence in the advisor
and the investment solutions/strategies;
• More solutions for complex problems
• Superior returns through excellence in
research
• Is in our DNA
• Enables the design of better investment
solutions
• Produces insights that inform and guide
clients.
• Enable expert investment guidance.
• Better outcomes. Better lives.
• Clients have more confidence in their
financial futures because we can deliver more
consistent investment results.
• Enables stronger relationships and build
business based on trust.
PRIVATECLIENTINSTITUTIONALRETAIL
5. AllianceBernstein 5
Retail: Research Message Hierarchy
Investment
Research
Research
Insights
< Style-Pure
Building Blocks
< Highly Engineered
Solutions
< Confidence in
Financial Futures
< Expert Investment
Guidance
< Relationships Built
on Trust
Competency Benefit GoalResult
< Market Insights
< Client Insights
< Advisor Insights
< Planning Insights
< Consistent
Investment
Results
< Better
Outcomes
< Better
Lives
Research
6. AllianceBernstein 6
Building Brand Relevance
3 Steps
1. Determine relevance to a client’s “frame of reference”
2. Leverage brand equities
3. Deliver on the brand’s promise
7. AllianceBernstein 7
< Understand the brand’s “frame of reference” so that a positioning
strategy will resonate with clients
< Determine relevance by target client segment and market
< Look at a combination of clients’ attitudes and situations in which the
brand is used to obtain the most powerful client insights
< Quantitative & Qualitative Research
1. Determine Relevance to a Client’s Frame of Reference
8. AllianceBernstein 8
2. Leverage Brand Equities
< Leverage the brand’s unique qualities to help carry clients from their
current brand perception to the intended one.
9. AllianceBernstein 9
Brand Equity Elements
Tangibles
Intangibles
What the
brand offers
Who the
brand is
Brand
Benefits
Brand
Identity
Internal Makes me feel secure, I’ve made the right choice
External Industry Leader in Research
Functional Highly engineered investment
solutions and strategies
Perceived Value Smart, Exclusive
Original Research
Process Breadth, depth and scope
of research
Relationship Advisor has deep rooted
understanding of the client; “trusted
advisor”
Presentations: Print, Web, Video
Events, Advisor
Activities Research Symposiums,
Media Endorsement, 3rd Party Positive
Data
Origin Alliance Capital and Sanford C. Bernstein
Reputation Known for Innovative Thought Leadership
Personality Intelligent, Passionate, Dedicated
Evolution To Become the Most Admired Firm
<Retirement
<529
<Trust /Estates/Philan.
<Wealth Forecasting
Em
otionalBenefits
Intangible
Associations
Presence
R
ationalBenefits
<LDI
<DC
10. AllianceBernstein 10
3. Deliver on the Brand’s Promise
< Identify the performance “signals” that will convince clients of
intended brand positioning. Develop into metrics.
< Develop programs to ensure consistency in brand delivery.
< Track and assess performance of client signals, and credibility of
the brand.
11. AllianceBernstein 11
Quantitatively Linking Brand Performance Metrics to
Desired Client “Take-Aways”
Sample Test Area: Humanizing research for clients
Trusted
Advisors
understand
my unique needs
Original
Research
Professional
Works with
me to create
a plan
Specific
Application
of Research
Expert
Gives me a
wealth forecasting
tools
Research
Investment
Opportunity
Innovative
Communications
Personality
Service
Research Attributes
12. AllianceBernstein 12
Next Steps for the Brand
< Develop consistency in brand messages, by market and audience.
• Why we do Research
• How clients benefit
< Understand current audience/market perceptions, evaluate current
marketing ROI and determine brand awareness gap (by audience,
market)
< Identify appropriate metrics to benchmark and measure (“signals”)
< Develop and agree strategic / tactical Brand Building Plan
< Identify and communicate progress goals