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เวียดนาม Brand planing
- 2. ID : 1530328903 NO : 24 OUTSTANDING STUDENT PROGRAM AD 410
- 3. General Information about Vietnam
- 4. General Information about Vietnam Don Vietnam (:1000) = 1.05 US ( .2556)
- 6. Market Overview GDP EWEC (East West Economic Corridor) Literacy Rate)
- 7. Market Overview World Trade Organization - WTO ASEAN Free Trade Area - AFTA Greater Mekong Sub region: GMS) ASEAN Economic Community: AEC) AEC
- 8. SWOT Analysis Of Vitenam • • • • • Strength • • • • • Weakness
- 9. SWOT Analysis Of Vietnam • • • WTO • • • • Opportunities • • • • • • Threats
- 11. SWOT Analysis Of Thailand • • • • • AEC Strength • • • Software • • ASEAN • • • • Weakness
- 12. SWOT Analysis Of Thailand • • • BOI WTO Opportunities • BOI ICT •Threats
- 14. jusmine rice)
- 15. Information about Jasmine rice from Thailand - amylose 14-17%
- 16. Information about Jasmine rice from Thailand
- 17. Information about rice from Vietnam IR 50404 OM 3217 -
- 19. Brand Challenge
- 20. Brand Vision
- 23. Brand Essence
- 24. Brand Promise
- 25. Brand Attributes - Original - Quality - Healthy
- 26. Brand Tone of Voice
- 29. Glocalization
- 32. P’s premium Skimming Price Premium Supermarket convergence media Above – below the line
- 33. 4 P’s 3 P’s People : Physical Evidence and Presentation : premium premium
- 34. 4 P’s 3 P’s Process : skill Brand
- 36. Total Brand Communications Campaign for 2014 (Media plan + Budget plan) Above the Line Paid Media Below the Line Free Media
- 37. Above the Line Paid Media POP (Point of Purchase)
- 38. Below the Line Free Media Internet launch campaign Word of mouth Marketing
- 39. Below the Line Free Media Own Media Website Post Hashtag(#) random
- 40. Budget Plan
- 41. : ID : 1530328903 No : 24 Section : 3911 Outstanding Student Program OSP#10