A brand name is just not a word. It is created by conjuring a lot of essential factors which will destine its future. It is the most powerful tool you can use to communicate the value to your customers, provided it is articulated rightly. Your brand name provides tangibility to an intangible concept enabling the customers to identify and choose your brand from other competitors by decoding your brand’s promise. It not only speaks about what you are, but also what you are not!

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2. A brand name is just not a word. It is created by conjuring a lot of essential
factors which will destine its future. It is the most powerful tool you can use to
communicate the value to your customers, provided it is articulated rightly. Your
brand name provides tangibility to an intangible concept enabling the
customers to identify and choose your brand from other competitors by
decoding your brand’s promise. It not only speaks about what you are, but also
what you are not!
You may ask what Brands are. Brands are essentially psychology and science
combined together as a promise mark having usually a highly regarded or
marketable name. Brands are more important today than in any time in the
past. Creating a good Brand name is of paramount importance to its success.
Once, the brand name becomes successful, it becomes sublime till many years
to come. Rarely, any of the successful logos were designed before creation of
its brand’s name. Usually, only in a word, the brand name can imply its meaning
and content to the audiences and the name you choose will speak volumes
about both your brand and your competitions in the market.
Hence, it becomes important to be able to find a good Brand name. It may
seem as a Simple task but requires careful considerations before finalizing any
Brand Name. It is not compulsive that you should fall in love with the name
instantaneously. Make sure that the criteria required for the judging the potential
brand name is well defined to minimize any off-brand decision.
You’ll quickly find that as the list is screened, the remainder will be only a handful
of names. Ensure that the penultimate are actionable and appropriate. To
formulate an impressive marketable name you’ll need to consider few
parameters. Following list will include the factors which need to be considered
for a good Brand Name:
Think out of the Box:
Ideally, the Brand Names should be unique and interesting in order to create a
buzz, attract curiosity and generate interest amongst the people. Making your
brand name too descriptive or too simple may be disinterest the Users. A
thorough research on different names, including use of other languages can be
helpful. Identify what are the similarities across the different brand names.
Subsequently, when you generate some potential brand names for your
company, resolve not to come up with something similar to them.

3. Different yet simple
The easier it is for the brand name to be pronounced, the better it can be
spread through word-of-mouth. Similarly, the fewer the number of words for the
brand, the easier it is to be remembered. Sometimes words are not spelt out the
way it sounds, example: Silent letters and people may have difficulties searching
for the company on the net.
Let the logo speak
Ideally, the brand name and Logo should encompass the objective of your
product or Business. For example, “FedEx”, The FedEx logo is an ideal and
legendary example amongst the designers. The arrow between E and x consist
of in the negative space pointing forward. It is an indication of moving towards
the future. This logo has won several awards over a period of time and speaks
volumes for the brand.
Trademark ability
The name that you choose should have the ability to be trademarked. Being a
trademark, your name provides a proprietary and legitimate protective method
for identifying your goods or services from those of competitors. Creating a
category name in addition to a trademarked brand name can prevent it from
becoming a jargon.
Web friendly
In the highly competitive environment, when majority of the work is done using
the web, ensure that the Brand Name you choose is “Web friendly” and the
Users can browse through internet ,hassle free for information on the I about
your products and Business. Utilizing the net for your business, you would require
an official website to serve as a source of information.
This means getting a domain name that is distinctly associated with your
business. Therefore, you should choose a brand name that people could easily
remember rather than something complex and meaningless.
The later one seems easier to remember because of the word “education“. The
user would recall “reeducation “better than simply “worse“, which is just a short
form and does not include any informative word. Secondly, Social media
marketing is a path that most business uses as a part of their strategy and one

4. thing you should thus check is that there are no pages created with the same
name as your brand. This will avoid the dilution of your branding. Apart from this
you may want to include the name of your business in the email ids so that it
looks more corporate and users can connect better with it as a part of Branding.
When you create a brand name considering all these factors, the Customers will
not just see, they will observe. People don’t have relationships with products;
they are loyal to brands... Brands can inspire millions of people to join a
community. Brands can hook people for its products and can activate a
passionate group of people to do something like changing the world. Products
can’t really do that. In today’s world, branding is more important than it has
ever been. But you can’t simply build a brand without any concrete foundation.
You need a holistic approach for the success of your Brand strategy.
About Us:
Md. Sadique Akhter is the CEO and President of Global Vox Populi – A leading
Market Research, Analytics and Consulting firm.
Email: sadique.akhter@globalvoxpopuli.com