This document discusses defining your brand's unique value proposition (UVP). It advises to clarify what your brand stands for and the impression you want customers to have. Conduct research on your strengths and focus on one that is highly valuable. Questions are provided to help determine your UVP such as what you do, what makes you different, and what customers think. The UVP will be the basis for future branding decisions and a UVP statement should be written based on research and answers to the provided questions.
The following workshop activities are unbranded and designed to demonstrate AH2 Management capability to tailor selling skill workshops that meet your needs. Our organization prides itself on its ability to be flexible and nimble to your specified needs. The listed activities are just examples and again can be constructed to meet your organization and industry needs.
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The following workshop activities are unbranded and designed to demonstrate AH2 Management capability to tailor selling skill workshops that meet your needs. Our organization prides itself on its ability to be flexible and nimble to your specified needs. The listed activities are just examples and again can be constructed to meet your organization and industry needs.
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This slide show complements our learner guide NCV 2 Entrepreneurship Hands-On Training by Pieter Bruwer & Nickey Cilliers, published by Future Managers Pty Ltd. For more information visit our website www.futuremanagers.net
We give you a framework for creating a B2B Sales Playbook - section by section, with key info about questions to consider when writing your own Sales Playbook.
Find out more about how to create your own Sales Playbook at: https://contemsa.com/sales-playbook/
Do you know what makes a brand strong? And if you had to make yours stronger, would you know how to do it?
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Do you know what makes a brand strong? And if you had to make yours stronger, would you know how to do it?
Many factors influence the strength of a particular product or brand. If you understand these factors, you can think about how to launch a new product effectively or work out how to turn a struggling brand into a successful one.
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It’s hard to stand out when everyone else is vying for the same attention from your clients. Join me in this month’s live webinar, and I’ll get you noticed. In this interactive workshop-style webinar I’m giving you the exact strategies, tips, tools, and step-by-step guidenace that puts your virtual services brand on the center stage in a landscape where you can truly shine. You’ll learn about brand positioning, personality, and define your very own unique archetype combination that guaranteed to get you noticed in a noisey landscape.
Watch the webinar replay right here >>>>>
https://igina.webinarninja.com/live-webinars/318653/register
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6. What do you do?
What do you really do?
What makes you different?
What do you do better than the competition?
Do you speak to parts of the market your competitors don’t?
What do your customers think about you?
What are the goals of your business?
8. Your UVP will be the basis of every decision
you’ll make about your brand from here on
9. 1. Answer the questions in your
Action Guide regarding your
Unique Value Proposition.
2. Use your answers to write out
your UVP statement.
Action Steps:
Complete the Actions Steps in the Action Guide and Upload the assignment to proceed
Editor's Notes
Learning Objective:
Define exactly what your brand stands for so that you can write your UVP statement and show the world what makes you unique.
Learning Objective:
Define exactly what your brand stands for so that you can write your UVP statement and show the world what makes you unique.
Armed with a profile that describes your ideal customer, it's time to define your brand.
Defining your brand means clarifying exactly what it stands for. This is what you want the customer to think when they encounter your brand. It could be a unique service, a better speed or price, higher quality, a product made just for their lifestyle, innovation, reliability, or anything else you want to be synonymous with your brand.
Remember that your brand can't be all things to all people and in fact it shouldn't be. It should deliver a clear message that resonates with your target market.
To define your brand, you need to come up with a unique value proposition. Your UVP is the promise you make to your customers. It's a statement that's as short as possible but includes exactly what makes you unique and tells people why they should buy from you.
If you've conducted research well and heard from a large sample the reasons why they buy from you, this may not be hard to do. There may be one particular benefit that you hear over and over from satisfied customers.
If not, it takes some brainstorming. Start by brainstorming with your team, considering the natural strengths of your products or services. You're looking for one particular, natural strength that's highly valuable to your customers and sets you apart from other similar companies.
Here are some questions to help you in your brainstorming:
What do you do?
What do you really do (in other words, what is the benefit to your customers)?
What makes you different?
What do you do better than the competition?
Are there parts of the market you speak to but that your competitors don't? Or are there parts of the market you'd like to speak to that they don't?
What do your customers or clients think about you?
What are the goals of your business?
The second question above may be a bit confusing, so let me illustrate with an example. Let's say you're a car company that produces luxury sports cars. What you do is build high quality cars that are stylish and appeal to moderately wealthy customers. But what you really do might be something like offer freedom or make customers feel younger. Maybe you unlock the wild side within every suit-and-tie executive.
A restaurant may brand itself as a fun place that brings the family together. A gadget maker's gadgets might put their users in touch with the entire world. Brands communicate benefits to customers, not so much what the product actually does.
Again, it may help to look at the competition in order to discover what your best qualities for your customers are.
Once you've identified the natural strengths that make your company unique and offer the benefits your customers are looking for, write it out in a simple statement. This is the basis of every decision you'll make about your brand from here on.
Action Steps:
Answer the questions in your Action Guide regarding your Unique Value Proposition.
Use your answers to write out your UVP statement.