Norman Love Confections is a US-based premium chocolate company founded in 2001 that is looking to launch in India. It has annual turnover of $30 million and produces handcrafted artisanal chocolates. The company plans to open a 1000 square foot store in Colaba Causeway, Mumbai and has identified three key customer segments in India: young female professionals, career-oriented mothers, and senior managers. The store will highlight unique selling propositions like a customizable decor menu and annual carnival events to attract customers.

1. NORMAN LOVE CONFECTIONS

2. Objective
To launch the Brand in India.

3. Company Overview
Founded in 2001 by Norman and Mary Love, Norman
Love Confections creates and distributes ultra-premium,
handcrafted artisanal chocolates. Based in Fort Myers,
Florida, the corporate headquarters encompasses both the
production and retail operations. It has an annual turnover
of US $30Million.

4. CEO- Mr. Norman Love

5. What do they do?

6. Launch in India
Location
• Colaba Causeway
• 1000 sq.ft area

7. Segmentation 1
Demographic
Age: 20-23 year old
Sex: Female
Income: Rs.15-20K
per month
Education:
Graduate/Post
Graduate
Occupation:
Management
Trainee/ Fresher
Psychographic
• Chocolate Lover
• Fun Loving
• Loves to try new
cuisines
Geographic
• Stays in Suburbs
in 2 BHK owned
flat with family.

8. Segmentation 2
Demographic
Age: 30-40 year old
married mother
Sex: Female
Income: Rs.70-90K
per month
Education: Highly
Qualified
Occupation: Senior
Manager in a Media
company
Psychographic
• Ambitious
• Family oriented
Geographic
• Lives in a 2-3 BHK
flat with family in
Hill Road, Bandra

9. Segmentation 3
Demographic
Age: 35-45 year old
married
Sex: Male
Income: Rs.2-5Lacs
per month
Education: Highly
Qualified
Occupation: Senior
Manager MNC
Psychographic
• Family oriented
• Fulfills the needs
of his wife and
children
• Likes trying new
cuisines with
family
Geographic
• Lives in a 3-5 BHK
or a bungalow with
family in South
Bombay

10. Unique Selling Proposition
The Decor Customization Menu

11. Unique Selling Proposition
• Annual Chocolate Carnival
• Norman Kitchen
• Norman Mascot

12. Tagline
• A LiL’ LOVE
• Share a smile

13. Advertisement 1

14. Advertisement 2

15. THANK YOU