This presentation was given to 20 audience member in Rotary Center at Evanston, IL. The purpose of the presentation was to made people aware of brand strategy in advertising industry.

1. Brand Awareness
in Advertising
Industry
H.T. Magar
CEO – Magar Capital
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2. What Matters Most
Source: http://kevy.com/blog/2013/09/tips-and-tricks-for-your-product-demos
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3. Value Based Economy
• Need Based Industry
Top Attributes
1. Functionality
2. Reliability
3. Long-lasting/Lifetime
4. Durability
5. How long in the
market/Experience based
learning
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4. How Value can be improved?
• Research & development
• Customization
• Fulfilling Needs
• Satisfaction
• Feedback Loop
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5. Watch For My Product!
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Source: http://hooniverse.com/2014/05/20/classic-captions-the-2008-mercedes-benz-sl-dream-factory-edition/

6. Here comes the advertising Industry
• Best Creative/Ad
• Define Clear Need
• Target Right Consumer
• Leveraging Digital/Mobile Media –
• Digital Advertising
• Customer Feedback
• Word of Mouth from experienced buyers
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7. Where do I Buy?
• Availability
• Affordability
• Versatility
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Source: http://abcnews.go.com/US/dealership-charge-motor-vehicle-tax-car-purchase/story?id=26515737