Brainstorming what factors should be considered when constructing the corporate feature articles
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The document discusses potential target audiences for a corporate communication department including current and prospective students, alumni, faculty, and external partners. It asks which communication functions should be focused on, including media relations, identity/reputation, advertising, marketing, and internal communication. The document also discusses themed messages, tailoring communications for different audiences, and provides a quiz on standard vs. Hong Kong Chinese language differences.
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II. Build Their Infrastructure. This refers to the basic marketing materials and online tools your candidate will need to get your campaign started. Professional headshots and bios, a strong website, a clear presence on social media platforms and a speaking engagements page are all good places to start.
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Brainstorming what factors should be considered when constructing the corporate feature articles
- 1. Who is your target audiences? Potential local students? Alumni? Potential students from the Mainland China? Faculty members? External partners/parties?
- 2. What functions of CC should be focused? V. Internal Communication I. Media Relation II. Identity, Image, and Reputation III. Corporate Advertising and Advocacy IV. Marketing Communication A.I, II, III B. II, III, IV C.I, II, IV, D. II, III, IV E. All of the above
- 3. What functions of CC should be focused? V. Internal Communication I. Media Relation II. Identity, Image, and Reputation III. Corporate Advertising and Advocacy IV. Marketing Communication A.I, II, III B. II, III, IV C.I, II, IV, D. II, III, IV E. All of the above
- 4. What should be themed message(s) of the corporate feature article? The establishment of MABCC programme by the department of CBS How the programme fits in the need of the society and makes contribution to growing talents 1 2
- 5. Since the target audiences are different in two versions, what aspects we should adopt a tailor- made approach to accommodate the readers? I. Communication Norms (i.e. Lexicon and sentence patterns) II. Themed message III. Photos IV. Structure and Content V. Tone A. I, II, III B. II, III, V C. III, IV, V D. I, III, IV
- 6. Since the target audiences are different in two versions, what aspects we should adopt a tailor- made approach to accommodate the readers? I. Communication Norms (i.e. Lexicon and sentence patterns) II. Themed message III. Photos IV. Structure and Content V. Tone A. I, II, III B. II, III, V C. III, IV, V D. I, III, IV
- 7. QUIZ 1. “經已” 標準中文 港式中文 2. “案例” 3. “得主” 4. “平分春色” 5. “身臨其境”
- 8. QUIZ 1. “經已” 標準中文 港式中文 2. “案例” 3. “得主” 4. “平分春色” 5. “身臨其境”
- 9. QUIZ 6. “該國共有五萬家私人 銀行” 標準中文 港式中文 7. “香港有八間接受政府 資助的大專院校” 8. “指示牌上文字太多” 9. “事後又再重申” 10. “也不清楚究竟有沒有 這項規定?”
- 10. QUIZ 6. “該國共有五萬家私人 銀行” 標準中文 港式中文 7. “香港有八間接受政府 資助的大專院校” 8. “指示牌上文字太多” 9. “事後又再重申” 10. “也不清楚究竟有沒有 這項規定?”