This document provides guidelines for creating training content on Trulia University, the company's new training and communication portal. It outlines best practices for supported content types, content creation tips, branding guidelines, and the review process. Authors are given permissions to create and manage their own content. The goal is to provide a consistent and high-quality learning experience for sales associates through the Brainshark e-learning platform. Resources and tutorials are available to help authors effectively utilize Brainshark features.

1. 1
for Agent Sales
2014 Best Practices Guide

2. 2
Table of Contents
Introduction .................................................................................................................................... 3
Content........................................................................................................................................... 4
Supported Content...................................................................................................................... 4
Content Creation......................................................................................................................... 4
Video & Audio Tips...................................................................................................................... 5
Training Attachments...................................................................................................................... 5
Branding .......................................................................................................................................... 6
Logo............................................................................................................................................. 6
Color Palette ............................................................................................................................... 6
Graphics ...................................................................................................................................... 7
Fonts............................................................................................................................................ 7
Review Process................................................................................................................................ 8
Communication............................................................................................................................... 8
Training Resources.......................................................................................................................... 8
Created by the Inside Sales Team

3. 3
Introduction
Trulia University is the new training and communication portal for Inside Sales. As a plug-in to
Salesforce.com, this electronic learning solution allows us to quickly deliver communication and
education to the sales teamin a consistent manner. The learning portal is possible through an
e-learning vendor solution called Brainshark, but we have full control over the content at Trulia.
This 2014 Best Practices Guide is intended to give you the framework for developing content
that is credible and has a consistent look and feel that Inside Sales associates have come to
know and expect. We encourage creativity and trying new things in your content creation –
which is why we avoided documenting a bunch of “do’s and don’ts.” The sky is the limit and we
are committed to partnering with you to develop the best content that our sales managers and
reps have ever seen.
We’re stepping up our training delivery, excited to have you as a content contributor and
sincerely welcome you on our journey to become a world class training organization.
Happy Brainsharking!
The Inside Sales Training & Development Team
Getting Started
Not every project or initiative warrants an online, Brainshark presentation, so be sure to consult
with the Training & Development team to determine the best and most effective way to deliver
your message in a timely manner.
A new tool and a new project can be a little overwhelming, so as you begin planning your
project, consider the following:
 Strive to keep the presentation under the 5 minute mark
o 3-4 minutes is optimal for online learning and allows the learner to stay focused
despite a busy work environment
 Try keeping your PowerPoint slides to the 5x5 rule
o No more than 5 bullets containing 5 words each per slide
 Have a vision and plan how you want your presentation to flow
o Think of it like a mini movie with a beginning, middle and an end
o Creating online content takes a considerable amount of time, so plan accordingly
 Try adding graphics, animations and interactive elements along the way
o This helps keep the learner engaged and eager to see/hear what happens next!

4. 4
Author Permissions
As a Brainshark Author, you will be able to view and create content for Inside Sales. You will
have the ability to generate reports on your self-created content as well.
Your Brainshark Administrators on the Training & Development team will maintain aspects of
the site that relate to the user interface and ultimately approve all content.
Content
Supported Content
The Brainshark platform allows five types of content to be uploaded:
 PowerPoint Presentations
 Documents (Word and PDF)
 Videos
 Audio Files
 Photos
Using a combination of these elements makes for a dynamic and engaging education or
communication event for our learners. Please be aware, there’s a 500 megabyte limit on each
uploaded Brainshark learning event.

5. 4
Content Creation
When developing your content, it’s important to understand your audience. With Brainshark,
we will have the ability to send presentations to all of Inside Sales or just a subset, such as a
particular business line or team.
We highly recommend taking the time to create a vision (how you want the presentation to
look like for the end user) and plan the flow (beginning, middle, end) of your presentation. By
defining a clear outcome or learning objective for your learning event, you will have an end goal
that you want the learner to achieve.
Simply watching a video presentation isn’t enough – there must be a defined business outcome
by watching the learning event as well as an implementation strategy to ensure the learning is
transferred successfully.
1. Create a Topic Outline
Start outlining your Brainshark presentation by topic, sub-topic/idea, sequence, etc.
Once your outline is complete, flesh-out the details, key messages and certain phrases
you want/need to convey. These points can be helpful when you’re ready to start
drafting your speaking points for the audio script.
2. Assemble & Organize Your PowerPoint
Begin assembling your PowerPoint to bring life to your outline and speaking points.
Remember, you will have the ability to record audio to explain concepts and ask
questions, so keep the slides light in text. As you organize your presentation, you may
end up moving slides around to make more sense for the learner. Make sure the order
of your slides and the content is logical.
3. Add Images
Photographs and professional-looking graphics are a great way to convey certain
feelings or the essence of your content. Try adding images in place of bullet points when
possible. For example, if you are explaining how the Trulia Agent App is a great tool for
customers, consider inserting a picture of the app itself over a bullet that says “Trulia
Agent App.” Be sure to consult the “Branding” section in this guide for some additional,
helpful tips.
4. Add Animations
Animations help keep your presentation fresh and interesting. Consider adding image
and text animations to highlight important places or areas that you want to draw the
learners’ attention to. Because you may need to adjust animations or call-outs in the
timing of your presentation, we suggest waiting to the end to add. In Brainshark, you
will have the ability to set animations to fire and display automatically or by the click of
your mouse. At this time, slide transitions do not work between Microsoft PowerPoint
and Brainshark.

6. 5
5. Develop Your Poll, Quiz or Assessment Questions
We strongly encourage you to consider peppering-in knowledge checks or polls and a
final assessment at the end to measure retention. The questions should be derived from
your presentation’s content and not assume prior learner knowledge.
Video & Audio Tips
You have the ability to upload pre-recorded videos, create quiz questions and convert your
presentation to a Brainshark module. Prior to uploading a video, check that the video resolution
and audio is clear and high quality. The Brainshark systemdoes not have the ability for you to
edit the video. You can only edit the file in your video editing software and re-upload to
Brainshark.
When recording audio to your presentation slides, attempt to cut down on the level of
background noise as soon as possible (e.g. Find the quietest room available to record your
audio). If you do not have a plug-in headset microphone (recommended), we suggest using a
land-line telephone over a cell phone to record.
If you choose to add music behind your voiceover recording, you will want to test the
background music to ensure that it does not overwhelm the audio.
Training Attachments
Supplemental training aids are an excellent way to package and reinforce the Brainshark
learning events you create. Consider uploading a handout, reference guide or a list of
reminders only if the learner should walk away with a printed resource. If you have an
attachment, be sure to call it out in the video. Letting the learner know that there is material on
the attachment tab increases the likelihood of them actually accessing it.
If you are planning a spiff or other incentive to follow your presentation, please work with Sales
leadership to develop and gain support.

7. 6
Branding
When possible, please use our 2014 logos and current color palette in your presentation. There
is no better way to make charts, graphs and other visuals “pop” than using our branded colors!
If you need the 2014 PowerPoint template with our new logo, please let a member of the
Training & Development team know as soon as possible.
Logo
Color Palette
Visual Red, Green, Blue Numbers Visual Red, Green, Blue Numbers
83, 181, 10
255, 255, 255
64, 69, 95
51, 51, 51
238, 85, 42
234, 234, 234
30, 185, 212
173, 173, 173
192, 208, 48
108, 88, 80

8. 7
Graphics
We’ve all seen those “screen bean” graphics of wacky and bald, cartoon people. Our Trulia
adult learner population responds favorably to images of real people and objects. It’s suggested
that you avoid cartoon animations and use photograph images in your presentations.
Here at Trulia, we are licensed and approved to use all Microsoft Office images.
Recommended Avoid
Fonts
To be consistent from one presentation to the next, we are striving to implement the same font
for all of our Brainshark projects. The image below is an example of font types and sizes we
recommend using on all learner-facing content.

9. 8
Review Process
The Training & Development team is happy to help review and approve your content for
Brainshark. Below is a short process we’ve implemented to ensure consistency and quality of
the education and communication delivered to our Inside Sales associates.
Communication
Once your content is approved and on Brainshark, be sure to let your learners know! Whether
it is intended for all Inside Sales associates or just a specific business line, please consult with
you Training & Development team to implement.
If you presentation is part of an ongoing learning series, the Training team has the ability to
create a customized curriculum and/or certificate that the learner can print and display once
the training is complete. If you wish to award sales associates with a certificate, please let your
Brainshark Admin know and we will work to design a concept together.
Training Resources
Be sure to check out the New Author Series for step-by-step instructions on how you can create
and launch your very own Trulia Inside Sales Brainshark learning event!
 Create a Brainshark Presentation
This tutorial will show you how to get your content into Brainshark and plan the next
steps for your presentation.
 Adding and Managing Audio
The right audio can make or break the success of your presentation. Knowing the best
way to reach your audience with audio will make your presentation most effective.
AuthorSubmits
ReviewRequest
to T&D Team
T&D Team
Reviews Within
2 Business Days
T&D Team
Provides Author
with Feedback
Author
Completes Final
Edits (if
necessary)
T&D Team
Admin
Approves and
Publishes

10. 9
 Adding & Managing Slides & Attachments
At this point in the creation process, you might be thinking, ‘What else is there to do?’
Depending on your message, you may have other content you need to make available to
your audience. Anytime your project includes content that already exists in other non-
Brainshark forms, you don’t need to recreate it.
 Adjust Presentation Settings
Learn more about Brainshark settings so you can determine which ones you'll need for
your communication.
 Making Your Presentations Mobile
With the popularity of Smart Phones, individuals can step away from their computers
and still stay connected. Brainshark makes it easy to deliver a consistent, repeatable, on-
demand message to a mobile device.
 Sharing Options
Once you have created your content, you want to get it out to your viewers in a way
that will get you the best results. Brainshark offers a variety of distribution methods,
giving you the ability to reach your viewers in the way that works best for them. This
tutorial will review the Sharing Options for your content.
 Measure the Results
No matter what type of communication you are sending, you’ll need to determine
whether or not it was successful. Brainshark reporting options can help you show
everything from total # views to attained score. You’ll get the information you need to
justify ROI, and satisfy any compliance requirements you might have.
 Best Practices for Creating Content
Learn Best Practices for creating Presentations and other content for Brainshark.
 Author Certification Exam
Get Certified! Upon successful completion of this exam, you will be a Certified
Brainshark Author. You can take the exam as many times as you need to pass.