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Brain on brands
- 1. This is your brain. This is your brain on brands. Any questions?
- 13. Corporation
- 16. Our hands were tied.
- 17. Now we’re free.
- 21. Say Do Regulating Experiences Stories and Signs Experiences and Interfaces Mediums Contexts Where
- 22. This is your brain.
- 24. This is a human network.
- 25. =
- 26. Consistency
- 27. Consistency Patterns* *I stole this idea from my former colleague, Marc Shillum
- 29. A category is a pattern.
- 31. Not Competing
- 32. MIND = BLOWN
- 47. HOW DOEZ I DOEZ IT?
- 48. S T A R G T E Y
- 49. C I E R A T E V
- 50. A I A T Y S C N
- 51. STRATECREATINALY SIS(n) Seamless integration of Strategy, Data Analysis and Creativity that develops category destroying experiences.
- 52. Producer Designer Art Directors Copywriter Analyst Technologist Engagement Planners Strategic Planners
- 55. Experiences + Evaluate the Interaction + Determine How Brand Can Help + Weigh Against Business
- 56. Data-driven
- 57. Data Behavioral Patterns Purchase Behaviors/Demographics Brand Health Business Drivers Financial Modeling Outputs Experience Path Segmentation Role of Brand Probabilistic Modeling Return on Investment
- 61. Smoother Shave
- 64. Evaluate Polish Present Brand’s Current Role Evaluate the Interaction Create
- 65. Help Me Feel Good About Myself
- 66. What focus will drive objectives?
- 68. (s)
- 69. Model Returns
- 70. Focus on people’s experiences Data-driven creative Idea(s) that destroy categories
- 71. Blank Space Here. Use it.
- 72. Email Me jason.tarantino@martinagency.com Follow Me or Tweet Me @jtarantino