Jump Media and Marketing is an expert sports marketing and communications firm that offers a wide range of services including media relations, public affairs, media production, marketing, sponsorship management, event marketing and management. They have extensive experience working with international and national sporting organizations, events, sponsors and broadcasters. Their team brings expertise across many sports and a passion for maximizing opportunities in the sports industry.
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
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The service is suitable for individual social entrepreneurs, social businesses, governments, corporations and NGOs committed to social change.
The 10 Most Innovative Media and Entertainment Companies, 2018," Insights Success has listed some of the most successful media and entertainment companies, which have developed an astonishing media platform and boosted businesses of several companies with its innovative marketing strategies and services. Featuring as the Cover Story is Social Media 55, the company offers an array of services, including the creation and management of a Facebook business page, web development solutions, influencer marketing campaigns as well as posting to other social channels such as Instagram and Twitter
“ One of the essential questions facing sports organisations today is how to grow in an increasingly competitive and globalized market place while, at the same time, staying true to their roots and core values.” Burson-Marsteller, a leading strategic communications and public relations firm, has teamed up with international tour organiser Match IQ to get to the heart of this issue. We invited some of the thought leaders in the industry to give their expert insights on how best to engage with audiences abroad.
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Populous Media Partners - Capabilities PresentationPopulous Media
Populous Media Partners is a cross-platform marketing agency that specializes in social media, mobile marketing, public relations and branded entertainment.
We focus on the strategic development and creative implementation of campaigns that generate awareness, influence opinion, build brand consideration, and drive purchase intent. We combine emerging technologies with traditional marketing tactics to maximize results for our clients … online, in-store, or in business-to-business environments.
Sports Marketing - integrated marketing and digital communicationsLeanne Ross
Second year Sports Marketing - introduction to integrating concepts across digital channels, and the impact of emerging digital trends on campaigns and brands.
A concise report to demonstrate digital marketing on a smaller platform. This report shows the various aspects of digital and sports marketing for better understanding and implementation.
i-genius promotions - social business marketing & strategic consultancyi-genius
i-genius Promotions offers social entrepreneurs and others committed to positive change a tailored social business marketing service and strategic consultancy with direct market access to help a business (both for and not-for profit) share their story and market their services and prodcuts.
The service is suitable for individual social entrepreneurs, social businesses, governments, corporations and NGOs committed to social change.
The 10 Most Innovative Media and Entertainment Companies, 2018," Insights Success has listed some of the most successful media and entertainment companies, which have developed an astonishing media platform and boosted businesses of several companies with its innovative marketing strategies and services. Featuring as the Cover Story is Social Media 55, the company offers an array of services, including the creation and management of a Facebook business page, web development solutions, influencer marketing campaigns as well as posting to other social channels such as Instagram and Twitter
“ One of the essential questions facing sports organisations today is how to grow in an increasingly competitive and globalized market place while, at the same time, staying true to their roots and core values.” Burson-Marsteller, a leading strategic communications and public relations firm, has teamed up with international tour organiser Match IQ to get to the heart of this issue. We invited some of the thought leaders in the industry to give their expert insights on how best to engage with audiences abroad.
iMiller Public Relations - International Public Relations for Telecom CompaniesIlissa Miller
The telecom landscape is complicated enough, try educating a marketing team about the nuances of your business. There\'s no trying here - we get it because we\'ve learned it, shaped it, created it and lived it. With more than 40 years collective Public Relations and Marketing experience in the telecom industry, iMPR\'s team can help you shape your messages, communicate them efficiently and ensure that your target market gets it. www.imillerpr.com
5. contEnts
Jump Aboard 10
Jump Media and Marketing’s Philosophy and Approach 13
Media Relations and Public Affairs 14
Media Production 17
Marketing, Sponsorship Service and Leverage 18
Event Marketing and Management 21
Jump to It 22
Jump’s Clients 25
Photo Credits: Athletics Australia, Gymnastics Australia, Jump Media, Licorice Gallery, Herald and Weekly Times
8 9
6. JumP aboarD
Jump media and marketing delivers world-class
expertise and ‘inside-the-business’ knowledge
to the sports industry.
Jump Media and Marketing is ideally Jump has successfully provided
placed to maximise Australia’s passion marketing and communications
for sport, delivering you and your solutions for organisations of all
customers the benefits of our creativity sizes across many segments of the
through our operations in: sports industry, including:
media relations and public affairs international sporting federations
media production national sporting federations
marketing, sponsorship service high profile events
and leverage Government agencies
event management sponsors
If you would like a communication
program that resonates, a marketing
and promotional campaign that
maximises attendance, or an event
to remember – Jump aboard.
10
7. JumP mEDia anD markEting’s
PhilosoPhy anD aPProach
Jump media and marketing operates within
the fast paced sports and events industry.
Jump Media and Marketing lives in Achieving results in this space is
this space and more importantly does tough and requires creativity, in-depth
much of its work on global sports, which knowledge of the subject and hard work.
provides opportunities and challenges
which are unique. Jump Media and Marketing works
“from the inside out” via an in-depth
knowledge of the subject matter.
Elite competitors & teams
Club members
State Associations
Sport’s inner circle National Federations
International Federations
Government
Sponsors
Event stakeholders National & international media
and sports media General sports fans
Big event attendees
Grass roots community
Sports fans and
general media Recreational participants
Metro
Regional
General public National
International
13
8. mEDia rElations
anD Public affairs
Media relations and public affairs Jump Media and Marketing has
services: designed media and communications
programs for a range of high profile
Creative public relations activities international and domestic sporting
with special emphasis on media organisations and events, including the
and stakeholder relations 2010 UCI Road World Championships,
Exceptional internal and external Athletics Australia’s domestic series, UCI
communications strategies to drive Track Cycling World Cup, International
your activities Triathlon Union World Cup and World
Promotional activities designed to Championships, Melbourne 2006
drive sales and place your product Commonwealth Games, Hockeyroos,
in the eye of the sports consumer Australian Olympic Team, Australian
On-call strategic counsel Commonwealth Games Association,
Useful issue management tool 2005 World Gymnastics Championships
kits and advice including media and the Australia Post Stawell Gift.
training for athletes and executives
Jump Media and Marketing has
On-site media management the most impressive contact book in
and media centre operations Australian sports media and its creative
at events development of public relations and
Specific cost-effective campaigns publicity programs deliver outstanding
to publicise and promote your results.
event to maximise attendance
14
9. mEDia ProDuction
Media production division, producing: Jump Media and Marketing has
worked with all the major networks
Live televised sport in Australian television. Our television
Ready to air highlights programs credits include production of the
Scripted and voiced news highlights Athletics Australia Telstra A-Series,
delivered direct to newsrooms World Athletics Tour, Melbourne
Electronic press kits, highlight Marathon, Great Australian Run
reels, vignettes and feature stories and the Australia Post Stawell Gift.
Powerful presentations and sales tools
With a long-standing history and
Emotive audio visuals for any occasion reputation in the television industry,
Management of broadcast partner and with an incredible team of
relationships producers, film crews and production
Event presentation at sports and staff, Jump Media and Marketing is
corporate events in an unrivalled position to meet your
Radio programs media production and broadcast needs.
17
10. markEting,
sPonsorshiP sErvicE
anD lEvEragE
Sponsorship leverage and relationship Members of the Jump Media and
management division, creating: Marketing team have successfully
secured and/or managed significant
Strategic activities that deliver sponsorships for organisations such
improved sponsor recognition, as Herald Sun/CityLink Run for the
servicing and leveraging to Kids, Athletics Australia, International
maximise sponsor benefits Triathlon Union, Essendon Football
and relations Club, Stawell Athletic Club, World
Improved programs that develop Gymnastics Championships and
deeper relationships with your Jayco Herald Sun Tour.
partners and stakeholders
Activities that go beyond the
letter of the contract and deliver
value for your sponsorship program
Integrated activities with
broadcasters and media
Outstanding service standards
and delivery of rights and benefits
18
11. EvEnt markEting
anD managEmEnt
Event marketing, production and Events conducted by members of
management division, providing: the Jump Media and Marketing
team include the athletics competition
Creative concepts focused on at the Sydney 2000 Olympic Games,
achieving your objectives and Athletics Australia domestic competition
exceeding your expectations program, Cathy Freeman Tribute
The design and delivery of events Dinner, Michael Long Testimonial
of any scale – we can conceive, Concert, Sydney World Cup Triathlon,
script, produce and stage your event Melbourne 2006 Commonwealth
Logistical arrangements and event Games ‘Three Years to Go’ and ‘1000
operations for the most complex Days to Go’ milestone celebrations,
of projects John Landy Lunch Club and the Bone
Financial management including Growth Foundation Gala Dinner.
sourcing of appropriate venues and
entertainment, contract negotiations
and management of service providers
such as production companies,
caterers, ticketing agencies and
merchandisers
21
12. JumP to it
First and foremost, the team at Jump Media
and Marketing are highly qualified media and
communications experts, combining extensive
experience within the unique sporting environment.
We have worked on a broad range All members of the Jump Media
of complex projects from events with and Marketing team bring with them
multi-million dollar budgets and large significant sport specific expertise from
staff to those with limited budgets and previous employment roles, volunteer
a reliance on volunteer workforces. positions and personal involvement
in sport at all levels, including:
Jump Media and Marketing has
managed global and domestic Local Organising Committees
marketing and communications of major international events,
programs in sports as diverse as including World Championships,
athletics, cycling, mass participation Olympic and Commonwealth Games
running and swimming events, golf, International Sporting Federations
triathlon, gymnastics and hockey. State Sporting Associations and
We have extensive experience with National Sporting Federations
multi-national companies, government Host broadcasters and rights
agencies, large scale event organising holders of major international
committees and media organisations. sporting events
Major sponsors of sport
Grass roots sporting clubs
and committees
22
13. JumP’s cliEnts
the Jump team has developed and worked
on a range of projects for the following
organisations and events.
2005 World Gymnastics ISIS Bone Growth Foundation
Championships Gala Dinner
2010 UCI Road World Cycling IT Service Management Forum
Championships Australia
Athletics Australia Jayco Bay Classic Cycling
Australia Post Melbourne 2006 Commonwealth
Australia Post Stawell Gift Games
Australian Commonwealth Games Network Ten
Association nib Lorne Pier to Pub
Australian Olympic Committee Noosa Triathlon Multi Sports Festival
Jayco Herald Sun Tour Revolution Cycling
Channel Nine Samsung Melbourne Marathon
Channel Seven SBS
Croc Media SEN 1116
Great Australian Run Telstra A-Series Athletics
Gymnastics Australia UCI Track World Cup
Herald Sun/CityLink Run for the Kids World’s Best Putter
Infostrada – Beijing Olympic Games
International Association of Athletics
Federations (IAAF)
25