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BR-ND Kitchen Presentation
This document provides an overview of a branding game called "BR-ND KITCHEN" that allows clients and branding experts to collaboratively create appealing brand recipes in a fun and engaging way. The game is driven by scientific research and uses models like the SIX-C-MODEL to provide insights. It has different levels where participants discover human drives, develop strategies, and co-create 3 brand recipes to test concepts like naming, design, and activation. The goal is an interactive team experience that generates ideas for building an appealing brand.
