Saranya Rukmangadhan is a lifestyle accessories designer based in India. She has a PGDPD in Lifestyle Accessory Design from the National Institute of Design and a BE in Industrial Engineering. Her core competencies include analytical thinking, consumer understanding, and design research. She has work experience in understanding consumer behavior and designing live product experiences for brands. Her diploma project was focused on designing for mass production at Hindustan Unilever.
The document appears to be a portfolio for an individual named Pankaj Bansal. It includes details of projects completed for companies in various industries including fashion retail, furniture, and home appliances. The portfolio outlines case studies and solutions developed for emerging technologies, new product launches, marketing strategies, and universal design concepts. Contact information is provided for references from academic and professional collaborators.
The Pearl Academy sample design aptitude test will give you an idea about the question patterns. It will help you to become more confident to face the actual exam. The more you revise; it will be easier for you to crack your exam
Mohammed Safait Didar is seeking a position as a textile engineer. He has a Bachelor's degree in Textile Engineering and is currently working as a Management Trainee in quality assurance at Youngone Corporation in Chittagong, Bangladesh. Prior work experience includes positions as a lecturer at Newcastle University College and as a Production Officer at Saad Musa Textile Industries. He has proficiency in English and Bengali and skills in areas such as fabric manufacturing technology, wet processing, yarn manufacturing, garment technology, and quality control.
Mamta Manwani ,Bachelors Degree in Fashion Technology,Visit report on bagrudezyneecole
Student of Dezyne E'cole College ,doing her Degree Programme in Bachelors Degree in Fashion Technology +2 Years Diploma Programme in Fashion Design ,NSDC. .Along with the Degree programme the student is also updating his industry required skills of Design through the regular work sessions taken during the 365 days of study at college.
www.dezyneecole.com
Kullu craft cluster is a part of the craft cluster initiative by NIFT. Each year, students from Fashion communication sem-5 are sent in groups to understand and promote the traditional (dying) crafts of India. Our group went to kullu.
The handloom industry in India is the largest cottage industry, employing over 65 lakh people across 23.77 lakh looms. It began between 5000-3000 BC and provides employment in rural areas. Some famous Indian handloom products include Sambalpuri sarees from Odisha, Chanderi muslin, Varanasi silk brocades, and handicrafts from various states. The government supports the industry through organizations to help with exports, development, and marketing. However, the industry faces challenges from cheaper powerloom imitations and needs to focus on quality and demand for its long-term viability.
The document appears to be a portfolio for an individual named Pankaj Bansal. It includes details of projects completed for companies in various industries including fashion retail, furniture, and home appliances. The portfolio outlines case studies and solutions developed for emerging technologies, new product launches, marketing strategies, and universal design concepts. Contact information is provided for references from academic and professional collaborators.
The Pearl Academy sample design aptitude test will give you an idea about the question patterns. It will help you to become more confident to face the actual exam. The more you revise; it will be easier for you to crack your exam
Mohammed Safait Didar is seeking a position as a textile engineer. He has a Bachelor's degree in Textile Engineering and is currently working as a Management Trainee in quality assurance at Youngone Corporation in Chittagong, Bangladesh. Prior work experience includes positions as a lecturer at Newcastle University College and as a Production Officer at Saad Musa Textile Industries. He has proficiency in English and Bengali and skills in areas such as fabric manufacturing technology, wet processing, yarn manufacturing, garment technology, and quality control.
Mamta Manwani ,Bachelors Degree in Fashion Technology,Visit report on bagrudezyneecole
Student of Dezyne E'cole College ,doing her Degree Programme in Bachelors Degree in Fashion Technology +2 Years Diploma Programme in Fashion Design ,NSDC. .Along with the Degree programme the student is also updating his industry required skills of Design through the regular work sessions taken during the 365 days of study at college.
www.dezyneecole.com
Kullu craft cluster is a part of the craft cluster initiative by NIFT. Each year, students from Fashion communication sem-5 are sent in groups to understand and promote the traditional (dying) crafts of India. Our group went to kullu.
The handloom industry in India is the largest cottage industry, employing over 65 lakh people across 23.77 lakh looms. It began between 5000-3000 BC and provides employment in rural areas. Some famous Indian handloom products include Sambalpuri sarees from Odisha, Chanderi muslin, Varanasi silk brocades, and handicrafts from various states. The government supports the industry through organizations to help with exports, development, and marketing. However, the industry faces challenges from cheaper powerloom imitations and needs to focus on quality and demand for its long-term viability.
This document summarizes the traditional sarees of Bangladesh. It discusses the history of sarees in South Asia and introduces six popular varieties of saree unique to Bangladesh, including muslin, jamdani, tangail, rajshahi silk, and mirpur bridal sarees. Each type of saree is described in terms of its origin, weaving techniques, materials, and cultural significance in Bangladesh.
This document contains information about the National Institute of Design (NID) postgraduate entrance exam as well as sample questions and solutions. The exam is for various communication design programs including graphic design, animation, and film design.
The sample questions include representing a theme in a grid using colored squares, sketching a short story in a series of blocks, and sketching an incident from the past or future using a time machine.
The solutions provide sketches answering the questions, with one depicting the 2004 Indian Ocean tsunami, another showing a surprising incident, and a third transporting to the 1919 Jalianwala Bagh massacre in Amritsar. Contact information is provided for experts to assist with design school admissions.
Madhubani painting is a folk art from the Mithila region of Bihar, India. Traditionally done by women in villages using natural colors, dyes, twigs and matchsticks, the paintings depict scenes from mythology like Ramayana and everyday village life. The art is believed to have originated during the wedding of Lord Ram and Sita, when artists were commissioned by King Janak to document the event. Characterized by vibrant colors and geometric patterns, common motifs in Madhubani paintings include animals, plants, the sun, moon and depictions of Hindu gods and stories from the epics.
This fashion portfolio document outlines Aby Diedhiou's designs. It includes sections on inspiration and initial sketches followed by further developed designs and work in progress on bringing the designs to life.
Celtic Designs & Motifs: Inspirations for patterns, printing and design etc.Frank Curkovic
This document discusses various Celtic design motifs such as spiral designs, step patterns, key patterns, knotwork designs, and zoomorphic designs that can be used for inspiration. It also provides information on how to create Celtic designs using knots and spirals. The content was scanned from books on Celtic designs for educational purposes.
Aboriginal art tells Dreamtime stories through pictures and symbols representing the natural world. Aboriginal artists use earth colors from the desert landscape and apply paint made from natural materials with their fingers or sticks, as there were no art shops selling brushes. Aboriginal paintings depict the Dreamtime through symbols and patterns of dots representing the flora and fauna of the Australian environment.
Batik is an art form that involves applying wax to fabric to resist dyes and create intricate patterns and designs. The process originated in Java, Indonesia, where hot wax is used to block off areas of cloth before dyeing it with multiple colors. By carefully waxing and dyeing the fabric, complex patterns can be built up layer by layer. Once complete, the wax is removed to reveal the finished batik fabric with its colorful designs.
Md. Roman Hossain is a fashion designer who has completed 20 projects related to designing various types of traditional Bangladeshi clothing like kurtas, kameez, and saris. He uses different techniques like hand embroidery, printing, dyeing, and computer software. He creates designs, fabric collections, and holds fashion shows to promote his work.
The design is the first step in creation of a pattern for textile or home textile. The image is always drawn in a way it can be repeated on an entire layout. the preliminary step in this is creating a design by reducing its size of increasing its proportion which is explained in the presentation,
Explore everything you need to know about Ajrakh, a craft dating back to Indus Valley Civilization era.
The uniqueness of Ajrakh craft lies in the fact that it is beautiful amalgamation of natural elements like sun, rivers (water), animals, plants, mud (soil) and human (craftsmen), all working in harmony for its creation.
The process of dyeing and printing Ajrakh is an elaborate & scientific affair that takes even months to complete.
The geometrical motifs printed on Ajrakh are traditionally inspired from nature and other lifestyle objects and named in local languages of Kutchi & Sindhi origin.
Ajrakh is a truly sustainable & eco-friendly fashion.
Handlooms have their undisputed niche in the world of fabrics. Handlooms are dedicated weaves , a fine display of art and craftsmanship. Neither are sarees identical, nor patterns blindly replicated, no design cliché nor motifs repeated is the special characteristic of Indian handloom sarees
This art lesson plan aims to teach pupils about designing public art using various materials with an "Over/Under" theme. The learning objectives are for pupils to understand how to design public art incorporating layering, patterns, and textures. Pupils will start design drawings using provided materials and focusing on objectives. They will then give feedback on each other's work, discussing successes and areas for improvement. The teacher will provide continual feedback and demonstration throughout the lesson.
Aboriginal art originated in Australia and is an important part of Aboriginal culture and spirituality. It tells stories from the Dreamtime using symbols and earth colors to represent natural elements and spiritual beings. Aboriginal art often features dots and handprints, with the hand symbolizing a connection to the land. Rock art sites across Australia provide insight into Aboriginal history, wildlife, and beliefs through pictures made directly on rock surfaces.
This document provides a history of textiles from ancient times to present day. It describes how textiles originated over 100,000 years ago and were made from materials like flax, cotton, silk and hemp in ancient Egypt, India, China and Japan. Synthetic fibers like nylon were later introduced in the 20th century. While the basic processes of weaving, knitting and felting textiles have not changed substantially since the 14th century, equipment and manufacturing methods have modernized and sped up production.
The document provides instructions and questions for the National Institute of Fashion Technology's (NIFT) Creative Ability Test for their undergraduate program. The 3-hour test aims to assess candidates' skills of observation, innovation, design ability, and use of color and illustration. It contains 3 equal-mark questions - the first asks candidates to depict words like "Surprise" and "Innocence" visually in a grid, the second asks them to design postage stamps on topics like the environment and education, and the third asks them to do a pencil composition on themes such as technology and childhood. The test judges applicants' powers of observation, appreciation of form and color, communication skills, and imaginative expression to pursue a design course
Vol. I discusses textiles including manufacturing, fiber types, and classification. Vol. II focuses on the Indian textile industry and Surat market. Surat is the largest producer of sarees in the world, with over 4.7 lakh powerlooms. It faces challenges like labor shortages and lack of branding. However, innovations like the new textiles university and Global Fabric Resource Centre aim to develop skills and introduce new markets.
2016-03 ITMA Review - Keeping up with Orla KielyCarrie Bradley
Orla Kiely is able to successfully protect her creative designs through a portfolio of overlapping intellectual property rights. She registers copyright in her original artistic prints and patterns. Unregistered design rights also automatically protect her two-dimensional designs for a limited period. However, formal registration of designs is a key priority, providing definitive protection. Constant monitoring is needed to prevent infringements like variations of her multi-stem print. Having a range of IP rights allows different enforcement methods to address most situations threatening her brand identity and reputation.
The document discusses various aspects of corporate and product branding including:
1) Crystallizing a unifying brand identity across businesses and defining brand architecture to position the brand with stakeholders.
2) Developing differentiation through excellent customer service, new market entry, and brand portfolios.
3) A three step process of diagnosing consumer understanding, designing product/service strategies, and directing initial brand development.
4) Tools to create desired identities, manage creative execution, and facilitate brand sustainability through audits.
5) Key elements in developing a brand including stakeholder understanding, business roadmaps, identities, and realization.
The document discusses various aspects of corporate and product branding including:
1) Defining a unifying brand identity and architecture across businesses.
2) Growing market share through increased trial, consumption, and brand adoption.
3) Aligning individual sub-brands to the larger business and creating brand portfolios.
4) Developing consumer understanding, product/service strategies, and long-term objectives.
5) Differentiating the brand identity and developing marketing strategies.
This document summarizes the traditional sarees of Bangladesh. It discusses the history of sarees in South Asia and introduces six popular varieties of saree unique to Bangladesh, including muslin, jamdani, tangail, rajshahi silk, and mirpur bridal sarees. Each type of saree is described in terms of its origin, weaving techniques, materials, and cultural significance in Bangladesh.
This document contains information about the National Institute of Design (NID) postgraduate entrance exam as well as sample questions and solutions. The exam is for various communication design programs including graphic design, animation, and film design.
The sample questions include representing a theme in a grid using colored squares, sketching a short story in a series of blocks, and sketching an incident from the past or future using a time machine.
The solutions provide sketches answering the questions, with one depicting the 2004 Indian Ocean tsunami, another showing a surprising incident, and a third transporting to the 1919 Jalianwala Bagh massacre in Amritsar. Contact information is provided for experts to assist with design school admissions.
Madhubani painting is a folk art from the Mithila region of Bihar, India. Traditionally done by women in villages using natural colors, dyes, twigs and matchsticks, the paintings depict scenes from mythology like Ramayana and everyday village life. The art is believed to have originated during the wedding of Lord Ram and Sita, when artists were commissioned by King Janak to document the event. Characterized by vibrant colors and geometric patterns, common motifs in Madhubani paintings include animals, plants, the sun, moon and depictions of Hindu gods and stories from the epics.
This fashion portfolio document outlines Aby Diedhiou's designs. It includes sections on inspiration and initial sketches followed by further developed designs and work in progress on bringing the designs to life.
Celtic Designs & Motifs: Inspirations for patterns, printing and design etc.Frank Curkovic
This document discusses various Celtic design motifs such as spiral designs, step patterns, key patterns, knotwork designs, and zoomorphic designs that can be used for inspiration. It also provides information on how to create Celtic designs using knots and spirals. The content was scanned from books on Celtic designs for educational purposes.
Aboriginal art tells Dreamtime stories through pictures and symbols representing the natural world. Aboriginal artists use earth colors from the desert landscape and apply paint made from natural materials with their fingers or sticks, as there were no art shops selling brushes. Aboriginal paintings depict the Dreamtime through symbols and patterns of dots representing the flora and fauna of the Australian environment.
Batik is an art form that involves applying wax to fabric to resist dyes and create intricate patterns and designs. The process originated in Java, Indonesia, where hot wax is used to block off areas of cloth before dyeing it with multiple colors. By carefully waxing and dyeing the fabric, complex patterns can be built up layer by layer. Once complete, the wax is removed to reveal the finished batik fabric with its colorful designs.
Md. Roman Hossain is a fashion designer who has completed 20 projects related to designing various types of traditional Bangladeshi clothing like kurtas, kameez, and saris. He uses different techniques like hand embroidery, printing, dyeing, and computer software. He creates designs, fabric collections, and holds fashion shows to promote his work.
The design is the first step in creation of a pattern for textile or home textile. The image is always drawn in a way it can be repeated on an entire layout. the preliminary step in this is creating a design by reducing its size of increasing its proportion which is explained in the presentation,
Explore everything you need to know about Ajrakh, a craft dating back to Indus Valley Civilization era.
The uniqueness of Ajrakh craft lies in the fact that it is beautiful amalgamation of natural elements like sun, rivers (water), animals, plants, mud (soil) and human (craftsmen), all working in harmony for its creation.
The process of dyeing and printing Ajrakh is an elaborate & scientific affair that takes even months to complete.
The geometrical motifs printed on Ajrakh are traditionally inspired from nature and other lifestyle objects and named in local languages of Kutchi & Sindhi origin.
Ajrakh is a truly sustainable & eco-friendly fashion.
Handlooms have their undisputed niche in the world of fabrics. Handlooms are dedicated weaves , a fine display of art and craftsmanship. Neither are sarees identical, nor patterns blindly replicated, no design cliché nor motifs repeated is the special characteristic of Indian handloom sarees
This art lesson plan aims to teach pupils about designing public art using various materials with an "Over/Under" theme. The learning objectives are for pupils to understand how to design public art incorporating layering, patterns, and textures. Pupils will start design drawings using provided materials and focusing on objectives. They will then give feedback on each other's work, discussing successes and areas for improvement. The teacher will provide continual feedback and demonstration throughout the lesson.
Aboriginal art originated in Australia and is an important part of Aboriginal culture and spirituality. It tells stories from the Dreamtime using symbols and earth colors to represent natural elements and spiritual beings. Aboriginal art often features dots and handprints, with the hand symbolizing a connection to the land. Rock art sites across Australia provide insight into Aboriginal history, wildlife, and beliefs through pictures made directly on rock surfaces.
This document provides a history of textiles from ancient times to present day. It describes how textiles originated over 100,000 years ago and were made from materials like flax, cotton, silk and hemp in ancient Egypt, India, China and Japan. Synthetic fibers like nylon were later introduced in the 20th century. While the basic processes of weaving, knitting and felting textiles have not changed substantially since the 14th century, equipment and manufacturing methods have modernized and sped up production.
The document provides instructions and questions for the National Institute of Fashion Technology's (NIFT) Creative Ability Test for their undergraduate program. The 3-hour test aims to assess candidates' skills of observation, innovation, design ability, and use of color and illustration. It contains 3 equal-mark questions - the first asks candidates to depict words like "Surprise" and "Innocence" visually in a grid, the second asks them to design postage stamps on topics like the environment and education, and the third asks them to do a pencil composition on themes such as technology and childhood. The test judges applicants' powers of observation, appreciation of form and color, communication skills, and imaginative expression to pursue a design course
Vol. I discusses textiles including manufacturing, fiber types, and classification. Vol. II focuses on the Indian textile industry and Surat market. Surat is the largest producer of sarees in the world, with over 4.7 lakh powerlooms. It faces challenges like labor shortages and lack of branding. However, innovations like the new textiles university and Global Fabric Resource Centre aim to develop skills and introduce new markets.
2016-03 ITMA Review - Keeping up with Orla KielyCarrie Bradley
Orla Kiely is able to successfully protect her creative designs through a portfolio of overlapping intellectual property rights. She registers copyright in her original artistic prints and patterns. Unregistered design rights also automatically protect her two-dimensional designs for a limited period. However, formal registration of designs is a key priority, providing definitive protection. Constant monitoring is needed to prevent infringements like variations of her multi-stem print. Having a range of IP rights allows different enforcement methods to address most situations threatening her brand identity and reputation.
The document discusses various aspects of corporate and product branding including:
1) Crystallizing a unifying brand identity across businesses and defining brand architecture to position the brand with stakeholders.
2) Developing differentiation through excellent customer service, new market entry, and brand portfolios.
3) A three step process of diagnosing consumer understanding, designing product/service strategies, and directing initial brand development.
4) Tools to create desired identities, manage creative execution, and facilitate brand sustainability through audits.
5) Key elements in developing a brand including stakeholder understanding, business roadmaps, identities, and realization.
The document discusses various aspects of corporate and product branding including:
1) Defining a unifying brand identity and architecture across businesses.
2) Growing market share through increased trial, consumption, and brand adoption.
3) Aligning individual sub-brands to the larger business and creating brand portfolios.
4) Developing consumer understanding, product/service strategies, and long-term objectives.
5) Differentiating the brand identity and developing marketing strategies.
Sid Lee is an agency that provides branding services including brand positioning, brand platform development, style guides, training, and execution. They take a holistic approach to ensure brands have an authentic and distinct voice. Their multi-disciplinary team develops creative brand tools and stories. They have studios in multiple cities and work with clients around the world.
This document provides an overview of Protean Strategies, a consulting firm that helps clients with research, branding, and operationalizing solutions. It discusses Protean's approach, which involves collaborative research to understand customers and markets, developing differentiated and experiential brands, and aligning business processes around brand value propositions. The document also outlines Protean's philosophy around creating relevant differentiation through experiences and experiential branding.
Willoughby Design is a branding firm that specializes in designing brand experiences through packaging, retail environments, and marketing campaigns that create lasting impressions and brand believers. They employ strategic thinking and design innovation to help clients bring new ideas to market. Willoughby has over 30 years of experience working with a wide range of retail clients. They offer services including brand strategy, identity design, retail concept development, packaging design, and sustainability consulting.
NON is a brand experience company that helps businesses take advantage of the competitive power of design. Our services consist of helping clients create products, services and even businesses and communicate them through brand expressions.
Helping brands grow is Dexter Communications' focus. They offer branding, design, photography, video production, and web application services to help communicate clients' messages effectively. Their goal is to analyze competitors and create fresh, strategic designs that get customers' brands noticed while keeping the core objective in mind. Dexter Communications provides various advertising and branding services including logo design, print and web design, photography, and video production to help brands stand out.
Branding positioning identification communication internal external style des...SlideTeam.net
The document presents a diagram illustrating the key elements of a branding style. It depicts the core brand at the center and its internal and external expressions. Internally, it involves living the brand through operations like product design and maintaining brand culture. Externally, it involves communicating the brand identity and marketing the brand through various channels. The diagram provides a framework for understanding all aspects of branding from the core values to marketing execution.
Branding positioning identification communication internal external design 5 ...SlideTeam.net
The document presents a diagram illustrating the key elements of a branding style. It depicts the core brand at the center and its internal and external expressions. Internally, it involves living the brand through operations like product design and maintaining brand culture. Externally, it involves communicating the brand identity and marketing the brand through various channels. The diagram provides a framework for understanding all aspects of branding from the core values to marketing execution.
Branding positioning identification communication internal external design 5 ...SlideTeam.net
The document presents a diagram illustrating the key elements of a branding style. It shows the core brand at the center and its internal and external expressions. Internally, it involves living the brand through operations like product design and maintaining brand culture. Externally, it involves communicating the brand identity and marketing the brand through various channels. The diagram provides a framework for understanding all aspects of branding from the core values to marketing execution.
Branding positioning identification communication internal external style des...SlideTeam.net
The document presents a diagram illustrating the key elements of a branding style. It depicts the core brand at the center and its internal and external expressions. Internally, it involves living the brand through operations like product design and maintaining brand culture. Externally, it involves communicating the brand identity and marketing the brand through various channels. The diagram provides a framework for understanding all aspects of branding from the core values to marketing execution.
Branding positioning identification communication internal external design 5 ...SlideTeam.net
The document presents a diagram illustrating the key elements of a branding style. It depicts the core brand at the center and its internal and external expressions. Internally, it involves living the brand through operations like product design and maintaining brand culture. Externally, it involves communicating the brand identity and marketing the brand through various channels. The diagram provides a framework for understanding all aspects of branding from the core values to marketing execution.
Branding positioning identification communication internal external style des...SlideTeam.net
This document outlines the key elements of an effective branding strategy in 5 sections: the core brand, positioning, identity, internal brand management, and external marketing. It emphasizes defining the brand's core values and purpose, identifying the target audience, developing a consistent visual identity, ensuring brand alignment internally, and communicating the brand message externally through marketing channels.
Branding positioning identification communication internal external design 5 ...SlideTeam.net
The document presents a diagram illustrating the key elements of a branding style. It depicts the core brand at the center and its internal and external expressions. Internally, it involves living the brand through operations like product design and maintaining brand culture. Externally, it involves communicating the brand identity and marketing the brand through various channels. The diagram provides a framework for understanding all aspects of branding from the core values to marketing execution.
Branding positioning identification communication internal external style des...SlideTeam.net
The document presents a diagram illustrating the key elements of a branding style. It depicts the core brand at the center and its internal and external expressions. Internally, it involves living the brand through operations like product design and maintaining brand culture. Externally, it involves communicating the brand identity and marketing the brand through various channels. The diagram provides a framework for understanding all aspects of branding from the core values to marketing execution.
Brand application for large format retail designCampbellRigg
The document provides details about the Port City shopping centre project in Zaporozhye, Ukraine. CampbellRigg designed the interior, wayfinding, and signage for the 74,000 square meter shopping centre. The design was inspired by Ukrainian culture and folklore, with each of the four malls themed after one of the four elements - Earth, Wind, Fire, Water. CampbellRigg produced the overall concept and graphic design guidelines to create a cohesive brand identity for the shopping centre.
The document is a diagram showing the key elements of an internal and external branding style. Internally, it focuses on living the brand through product/service design, systems/procedures, and maintaining brand culture. Externally, it focuses on developing a marketing plan through various touchpoints like websites, collateral, packaging, advertising, and media. The diagram is fully editable in PowerPoint to allow customization of icons, colors, sizes, and orientations.
The document discusses how automation may or may not kill creative marketing and how work is changing. It talks about the continued importance of creativity. It also discusses how collaboration changes with creative agencies. The presentation covers defining big ideas, evaluating big ideas internally and externally, and examples of big long ideas for targets like IT and general counsel.
Week 1 introduction to marketing research ppdfuniv
1. The document outlines the marketing research process which involves identifying problems, developing approaches, designing research, collecting data, analyzing data, and reporting findings.
2. Marketing research aims to improve decision making related to marketing by systematically collecting and analyzing information.
3. The key components of marketing research are problem identification, research design, data collection, data preparation and analysis, and reporting.
Sid Lee Architecture provides retail design and interior design services. They take a marketing-driven approach, embedding retail spaces with brand stories. Their portfolio includes various retail projects for clients worldwide across different industries, demonstrating their expertise in conceptualizing spaces that immerse customers in brand experiences.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
1. Saranya Rukmangadhan | Lifestyle accessories designer
Email : saranya_nid@yahoo.com | Phone: +91 9176662206 | National Institute of Design
2. About me Spirited and passionate, I strongly believe in following my
heart. I am a keen observer and try to find reasons behind
almost everything. I dream a lot and enjoy exploring new
avenues.
Education
2008 - 2011 PGDPD Lifestyle Accessory Design, National institute of Design
2004 - 2008 BE., Industrial Engineering, Guindy College of Engineering, Guindy,
Anna University
In my design process, I give a lot of emphasis
on research as I believe that design is Core competency
about “spotting dormant human needs and
Analytical thinking and conceptualization
simplifying user experiences artistically” Consumer understanding
Social trend analysis
Persona development
Scenario building
Opportunity mapping
Working in a team as well as independently
3. Product experience design
Design research in FMCG
Brand
positioning
Understanding the brief
1
Brand
proposition
and the brand
Brand
philosophy
Elements researched
Product
BRAND category
knowledge
Target Identify
2
consumer consumer
Data collection segment
Persona
Identify the
building
sample
To translate the
Cross
category
study Ideal live product
perceptional, emotional Deeper
experience Identify
and cognitive experience
understandi touch
ng of points
3
selected
while interacting with Opportunity mapping mediums
CONSUMER
a product, into a live Need gap
analysis of
Garment
care
experience in order to Consumers
and the
Medium Trends in
demos aspiration
affect the consumer’s mediums
FMCG
communica
Ideal
buying behavior.
tion Shopping
laundry
and Buying
4
experience
behaviour
Scenario building User
product
Cross
Study of interaction
category
various
studies
Diploma project at
mediums
Hindustan Unilever
5 Design for mass
production
Live product experiences authenticate the effectiveness of a product and increase the
value of the product, providing stronger and more valid reasons for a customer to make
her purchase decision.
4. Concepts
bservation 1 bservation 3
The consumer appreciates the Consumers appreciate
over all experience of using a experiences where she feels
product and not just the results. special and convenient
Scenario 1 Scenario 3
Look, feel, buy Tailor made for you
Self happiness
dea 1 nts
C
on
su
dea 3
poi m Make the demos a part of an experience
Emphasizing on these elements h er
uc ’s rather than making it a separate act or take
along with the results in the live to to
’s uc
product experience. er h
po
the demo to the consumer.
m
su in
on ts
C
Credibility Novelty
Mrs.Know it all + Mrs.Busy bee
Consumer’s touch points
bservation 2 bservation 4
Word of mouth gives Consumers remember
maximum assurance and experiences in which she was
leads to purchase. involved and had some multi
Scenario 4 sensory interaction.
Talking spaces Scenario 4
Engage through activity
dea 2 dea 4
Create platforms where consumers can talk and Develop simple fun activities through which
exchange information about the product. the consumers experience the product.
5. Designs based on a trend
Workshop by Renault ,India
Identify patterns in current
1 social scenario
With technological 2 Validate the trend
advancements and
virtual spaces taking a
toll, human beings would
become aloof from Visualize scenarios and
real emotions and the 3 persona
instability in all choices
would reflect their
frivolous self.
4 Design products and
spaces
Trend “ The frivolous me”
Community space inspired from banyan tree where people meet to have face to face
interactions aiming at encouraging selflessness and bonding in people.
And cozy seating inspired from random knots of banyan roots.
6. Colours and patterns
Workshop by Samsung,India
Identify patterns in current
1 social scenario
2 Validate the trend
Busy lifestyle and high
stress levels has created 3 Visualize the mood
Primary colours
an increasing desire to
decelerate and enjoy the
real essence of life
4 Make colour palette
Trend : “ Seeking life”
Accent colours
7. Design for elderly
Massager for arthritis patients
The concept
1 Interviews, Simulation study
The massager is like an air bag made of thin rubber whose inner
side has the massaging surface. At a press of the button, the
embedded gas generator inflates it and vents out air through small
holes on the surface, creating the required thumping action.
2 Analysis and Mind mapping
A simple, easy to use,
3 Opportunity mapping
uninflated state
cordless massager to give
a feeling of a good hand
massage. When the air bag gets inflated, the
massaging surface on the inner side
4 Material exploration presses against the body giving the
required pressure.
Massager with an
innovative surface
Research finding
In Ahmedabad many elderly live alone as their children preferred to settle
5 Working prototype abroad or in other states and they avoid using any personal wellbeing
products because they simply cannot understand or relate with them.
Main insight
“A massage from my grand daughter’s hands is what I long for”
8. Massaging surfaces explored Working prototype
Innovative massaging surface on the inner side
made of rubber pipes to simulate that hard yet
soft feel of a hand massage
9. Obstacle detecting jewellery
Design for the visually impaired
In depth interviews,
1 Obesrvation
Variations
Literature review,
2 expert interview
The pendant inspired from
Prototype: silver plated copper
the form of dolphins with
obstacle detecting sensors
embedded would be their
3 Opportunity mapping SRF02 ultrasonic sensor
Range - 16cm to 6m.
Power - 5v, 4mA
intimate guiding pal. Frequency - 40KHz.
Size - 24mm x 20mm x 17mm
height.
Vibration alert
Pendant replaces
walking stick
4 Form exploration
Research finding
Their most important aspiration is emotional security and social acceptance as a
normal human being.
5 Mock up
Main insight
“I don’t like carrying a walking stick because it tells everybody that I am blind and
people start showing sympathy.”
10. Internship with Upasana, Auroville
Jewellery with traditional buttons
Look 1
1 Select target market
Royal elegance
2 Select product category
Contemporary jewellery
design with traditional
buttons of Varanasi 3 Decide the looks
to improve their
demand and generate
employment to the
craftsmen. Design for mass
4 production
Contemporizing
traditions
12. Leather embroidery:Kutch,Gujarat
Design for sustainability
Field study: capture
1 needs
Current market and
2 customer analysis
Sustainability of a
craft depends on the
craftsman’s willingness to
adapt to change... 3 Craft strategy
And this is possible if
the change introduced
respects his values and
Need identified: Improved range and quality of embroidery
fulfills his need.
4 Design and deploy Problem identified: Women being embroidery experts not involved in the craft as it is considered
difficult to stitch through leather.
Clutch bag for Solution: Introduced easier ways of doing embroidery on leather to facilitate women to
get involved while men did the structure of the bag.
FabIndia clients
Design traced on leather and holes made using aari (locally used
sharp tool) to make stitching easier and explore more designs.
13. Apparel designer: Aneeth Arora
Bag for a designer label
1 Brand, Client study
2 Concept exploration
Form, material
The signature style of 3 exploration Natural Unrestricted Elegant
apparel designer Aneeth
Arora “natural, unrestricted
and elegant” was
translated in the form of a
bag to suit her clientele. 4 Prototype
Organic leather bag
14. An experience with origami
Hand skills explored
1 Technique and material
exploration
2 Conceptualization
3 Design
Origami was explored
on silk fabric to create
beautiful forms and
tesselations.
The mystic pink
room divider
15. Intimacy through design
Emotions of sounds
Understand the emotive
1 aspects of clay
A space installation 2 Conceptualization
concept using the
whooshing sound
generated by air flowing
through empty clay pots 3 Design
of varying sizes to create
an intimate experience.
Conceptual space
installation
16. Thank you
Email : saranya_nid@yahoo.com | Phone: +91 9176662206 | National Institute of Design