A Nike Women's store manager discusses the challenges of competition and improving sales. Targeted receipt promotions that are automated on customers' payment chips provide incentives for customers to return without extra work. Merchants praise how the promotions are easy to implement and help attract customers in creative ways without expense.

1. Real Merchant Testimonials (BPI ‘Real Thrills’ – Philippines) “ The top two major challenges are competition and of course, continuously improving our sales. To find new ways to incentivise customers to come into Nike Women’s store. That’s not always easy to do.”

2. Real Merchant Testimonials (BPI ‘Real Thrills’ – Philippines) [Targeted receipt promotions are] “a great idea to give customers a reason to come back and shop for more. We don’t have to do anything. No paperwork, no reporting, because it’s on the chip.”

3. Real Merchant Testimonials (BPI ‘Real Thrills’ – Philippines) “ It’s automated and there’s no more hassle and paperwork.”

4. Real Merchant Testimonials (BPI ‘Real Thrills’ – Philippines) “ It’s all in the chip, and it comes out on the charge slip. So easy!”

5. Real Merchant Testimonials (BPI ‘Real Thrills’ – Philippines) “ It is very expensive to communicate to a broad market, so we have to really think of very creative ways to get our customers to keep coming back.”

6. Real Merchant Testimonials (BPI ‘Real Thrills’ – Philippines) “ The best thing about it? Real Thrills is free!”