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Bootstrapping to 100
               +
       SaaS Best Practices
                          Sahil Parikh
                     Founder, DeskAway
                    Author, The SaaS Edge



Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
What type of business to build?
                       product
                  recurring revenue
                     self-service
                       Scalable
                 global teams, smbs
               can run from anywhere
                        = SAAS
   Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
First 6 months = 0 customers
                              Mistakes…

 #1 offline strategies to build online biz

      #2 Indian customers = hand
holding, presentations, demos, negotiat
                  ions

 Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
Bootstrapping to 100
              (pre social media era)




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
Bootstrapping to 100
                       Free Accounts

                          Proto Event

Blog Comments (GAlerts, Feedrinse)

                   Forums (LinkedIn)

Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
(cont) Bootstrapping to 100
                            Viral Loop

                  ** Blog Reviews **

  Writing – get people on your side

 We hit 100 customers in Sept 2008

 Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
How we acquire customers today
             23% Direct (Social Media)

                             32% Search

       45% Referring Sites (Blogs etc.)

  “Make it easy for people to find you”
   Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
Recommendation Age
 Participate on social networks via
     keywords. Listen & respond.

  Save keywords via twitter search.




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
People still search for…
   “best project management tool”

          “alternative to basecamp”

    “free project collaboration app”

“review of project management apps”
 Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
SaaS Best Practices
      Stuff I learnt over the years…




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
1. Start Small
         keep it simple and focused
          more features != success




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
2: Early Feedback
               100 free accounts
           Fix bugs, pitch and vision




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
3: Slim Team
         wear multiple hats
   dev, design, marketing, support




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
4: User Interface
             sleek, crisp, sexy
        people like it if it feels good




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
5: Charge Early
          break-even/ profitable
        learn why people don’t pay




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
6: WOM Online
              reduce CAC
    social media, SEO, email, blogs
      build an email list early-on




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
7: Let others work for you
        build an affiliate program
     1 to many is better than 1 to 1




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
8: Metrics Matter
       beauty of a web business
                traffic to
site, signups, conversions, churn, ren
       ewals, advance segments.




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
9: Manage the funnel
     Do you have a leaky bucket?
   Forentrepreneurs.com has great
       content on this subject




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
10: Hire your English teacher
    blog writing, help faqs, online
 community management, customer
        service and outreach




 Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
11: Who loves you?
       Testimonials, stories, videos
       comfort visitors with success




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
12: Say no to features
 “It comes from saying no to 1,000
things to make sure we don’t get on
  the wrong track or try to do too
              much”

                          - Steve Jobs


Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
13: Don’t make everyone happy
  “I don’t know the key to success, but
   the key to failure is trying to please
               everybody.”

                            - Bill Cosby




  Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
14: Developers
Do not hire web developers from the
        service era. Hire real
 programmers, hackers who love to
              build shit.




Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
15: Managed Hosting
Get managed hosting. Let the experts
  take care of your infrastructure.
 Focus on the software & user exp.




 Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
the good stuff…

               BVP SaaS Page
        http://www.bvp.com/saas/


                     Thank you!

Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai

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Bootstrapping to 100 Customers + SaaS Best Practices

  • 1. Bootstrapping to 100 + SaaS Best Practices Sahil Parikh Founder, DeskAway Author, The SaaS Edge Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 2. What type of business to build? product recurring revenue self-service Scalable global teams, smbs can run from anywhere = SAAS Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 3. First 6 months = 0 customers Mistakes… #1 offline strategies to build online biz #2 Indian customers = hand holding, presentations, demos, negotiat ions Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 4. Bootstrapping to 100 (pre social media era) Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 5. Bootstrapping to 100 Free Accounts Proto Event Blog Comments (GAlerts, Feedrinse) Forums (LinkedIn) Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 6. (cont) Bootstrapping to 100 Viral Loop ** Blog Reviews ** Writing – get people on your side We hit 100 customers in Sept 2008 Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 7. How we acquire customers today 23% Direct (Social Media) 32% Search 45% Referring Sites (Blogs etc.) “Make it easy for people to find you” Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 8. Recommendation Age Participate on social networks via keywords. Listen & respond. Save keywords via twitter search. Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 9. People still search for… “best project management tool” “alternative to basecamp” “free project collaboration app” “review of project management apps” Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 10. SaaS Best Practices Stuff I learnt over the years… Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 11. 1. Start Small keep it simple and focused more features != success Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 12. 2: Early Feedback 100 free accounts Fix bugs, pitch and vision Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 13. 3: Slim Team wear multiple hats dev, design, marketing, support Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 14. 4: User Interface sleek, crisp, sexy people like it if it feels good Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 15. 5: Charge Early break-even/ profitable learn why people don’t pay Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 16. 6: WOM Online reduce CAC social media, SEO, email, blogs build an email list early-on Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 17. 7: Let others work for you build an affiliate program 1 to many is better than 1 to 1 Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 18. 8: Metrics Matter beauty of a web business traffic to site, signups, conversions, churn, ren ewals, advance segments. Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 19. 9: Manage the funnel Do you have a leaky bucket? Forentrepreneurs.com has great content on this subject Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 20. 10: Hire your English teacher blog writing, help faqs, online community management, customer service and outreach Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 21. 11: Who loves you? Testimonials, stories, videos comfort visitors with success Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 22. 12: Say no to features “It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much” - Steve Jobs Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 23. 13: Don’t make everyone happy “I don’t know the key to success, but the key to failure is trying to please everybody.” - Bill Cosby Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 24. 14: Developers Do not hire web developers from the service era. Hire real programmers, hackers who love to build shit. Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 25. 15: Managed Hosting Get managed hosting. Let the experts take care of your infrastructure. Focus on the software & user exp. Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai
  • 26. the good stuff… BVP SaaS Page http://www.bvp.com/saas/ Thank you! Bootstrapping to 100 + SaaS Best Practices / @sahilparikh / TiESiG /Mumbai