Boots Pharma Retail Visit - www.mbaprojects.net.in Email- mbaprojectshelp4u@gmail.com Whatsapp-+91.9830529298

1. BRAND: BOOTS PHARMACY
RETAIL CHAIN
Name:
Student:
University:

2. SECTOR: PHARMACEUTICAL RETAIL
BRAND: BOOTS UK
The pioneering pharmacy chain which is able to hold
on to its proprietary brand and research formulation
across UK for decades.
The Boots is spread all over UK and is willing to expand
through the retailing option. The strategy is a retailing
and e-tailing push where the IT based distribution
system will help in omni channel distribution.

3. BUSINESS OBJECTIVE
The current Boots UK objective is to identify the
outlets which are not meeting the criteria to achieve
the operational sales.
Objectives:
Introduce the omni channel penetration for new retail
locations
 Merge the traditional outlets with online option to
reach at customer doorstep
Use social media aggressively to let know the UK
customers about the change

4. SOCIAL MEDIA MARKETING
STRATEGY
 To streamline the central warehouse and outlet operations before
the social media strategy is rolled out in a phased manner.
 To integrate the store operations and social media campaigns for
select postcode in London for converting the phone-in, walk-in
orders to be converted to online orders.
 To engage the customers and showcase the valued added home
delivery function as interdependent exchange.
 To change the existing consumer behavior to adopt online ordering,
and enjoy discounts (using online coupon code) as reciprocity of
transactional pattern.
 Campaigns to be poised date wise for select target location of
Boots, to convert the online visibility into footfalls with inaugural of
online order pickup services from Boots store.

5. IMPACT OF SOCIAL MEDIA
MARKETINGThe social media marketing techniques will be used:
Facebook, Twitter, Pinterest, Instagram and google Ad words
The impact of real time social media advertising campaigns lead to
focused targeted marketing in a specific geographic area/region.
 This is able to reach out in fraction of a cost when compared to the
local print media or television based media buying of slots.
The reach is accentuated with word of mouth of existing customers
who act as boosters of brand ambassadors.

6. THANK YOU
QUESTIONS