The document discusses how Jermaine Griggs increased revenue and customer lifetime value at his online business HearandPlay.com by implementing automated 360-degree marketing using Infusionsoft. Some key points: 1) Griggs was frustrated by hitting a revenue plateau so he switched to Infusionsoft for automated multi-channel follow up. 2) He implemented various automated marketing tactics like personalized emails, postcards, voice broadcasts, and text messages triggered by customer actions. 3) This allowed him to increase average customer value from $167 to $321 while doubling net profits and achieving record income with cost savings.

1. “ How To Close More Leads, Increase Repeat Purchases, And Skyrocket Lifetime Customer Value By Using 360° Marketing ” With Jermaine Griggs

3. HearandPlay.com

5. Here’s What I Immediately Changed In My Business Using Infusionsoft…

6. Personalized Internet Audio Marketing Gifts & Customer Ascension “ Stress-Free” Continuity Intelligent 1-Click Upselling & Backending Personal Voice Broadcast Marketing Condition-Based Marketing Text Message Marketing Action-Based Personalized E-mail Marketing Postcard Marketing Offline Letter Marketing Birthday & Event-based Marketing Retention & Recency- Based Marketing

10. EXAMPLE OF ACTION BASED E-MAIL FOLLOW UP

11. Example : Visitor does NOT accept continuity program on order form

12. They Get Put On Follow Up Sequence That Convinces Them To Give It A Try… This is the SECOND Reminder a.k.a. – “Conditioned- based Marketing

13. Continued…

14. Postcard Marketing Automated with SendOutCards & InternetAutomater.com (Ryan)

15. Offline-To-Online Letter Marketing See Example at: www.HearandPlay.com/trymmm Leads to 1-click order form (I call it “instant backending”)

16. Security: Encrypted E-mail In Offline Letters Adds security to “offline-to-online” campaign... ALL AUTOMATED USING THE INFUSIONSOFT API

17. Text Message Marketing User Opts-In On Squeeze Page

18. On Next Page, I Give Them Reason To Give Me Cell Phone… I use eztexting.com (Also going to try out Infusionsms.com )

20. Gifts/Customer Ascension & Birthday Marketing As they spend more, they Get random gifts from us (automatically)

21. How Do I Get Their Birthday? Answer: By making it their digital downloads password! Principle: Find a way for them to give you their birthday -or- just flat out ask them for it (Reason? “Because you want to sendthem a special gift for being a valued customer”)

24. Stress-Free Continuity

25. Intelligent Upselling / Instant Backending One single link automatically sends them to the best offer based on 1) What they last bought, 2) What tags they do or do not have, or 3) What products/subscriptions they do or do not have.

27. Retention / Recency Based Marketing I use customerhub.net to manage/control released content (for both retention and new leads), manage subscriptions (billing), store invoices/history, make 1-click offers, and allow auto-login to all my 3 rd party portals and membership sites.

28. We’re Back Full Circle!

29. As a result of Infusionsoft.com and its ability to fully automate my 360° marketing efforts… We’re on track to DOUBLE our NET PROFIT this year With Record-Breaking Income And Cost-Savings… Avg Value Per Customer Went From $167.13 to $321.38!