This document provides a book review and analysis of the book "Nike Culture: The Sign of the Swoosh" by Robert Goldman and Stephen Papson. It summarizes the book's examination of Nike's advertising strategies and cultural impact. The review analyzes how Nike has effectively used its swoosh logo and celebrity endorsements to appeal to diversity while maintaining general appeal. While the book focuses on advertising texts, it provides insights into how cultural innovation can build a global brand through a recognizable symbol.