Book recommendations from Minneapolis Saint Paul Web Design Firm Creed Interactive.

2. From: Jonathan
Great by Choice by Jim Collins
BUSINESS
The best book from Jim Collins to
date, with great perspective on what
makes an organization successful.
Getting Real by Jason Fried
TECH/DESIGN
A good perspective on how to run a lean technology group
and be very efficient in creating backend systems.
Unbroken by Laura Hillenbrand
NON-FICTION
An incredible story of a WWII soldier’s will to survive.
Mockingjay by Suzanne Collins
FICTION
I have way more in common with area tweens than
I care to admit.
The Pleasures of God by John Piper
OLD FAVORITE
I keep coming back to his book that I read for the first time
a decade ago.

3. From: Stacy
The Stylist’s Guide to NYC
TRAVEL
by Sibella Court
Love great design? Planning a NYC
adventure? This is your book.
Design Sponge at Home by Grace Bonney
TECH/DESIGN
Four hundred pages of inspirational sneak peeks, DIY
projects, before and afters and just plain gorgeousness.
The Heavenly Man by Brother Yun and Paul Hattaway
NON-FICTION
A true account that changed my life. A book worthy of
being read from beginning to end.
The Tale of Three Trees: A Traditional Folktale
FICTION
Retold by Angela Elwell Hunt
A touching children’s book that may very well bring tears
to your eyes.
The Bible
OLD FAVORITE
Nothing compares to the truth found within these pages.

4. From: Todd
Linchpin: Are You Indispensable?
BUSINESS
by Seth Godin
Full of insight and good advice for
those who do not want to work as a
replaceable cog in a corporate machine.
TECH/DESIGN
Studio Culture by Tony Brook & Adrian Shaughnessy
Interviews with a collection of noteworthy designers who
have started their own successful studios.
It’s About the Bike by Robert Penn
NON-FICTION
The author’s quest to build the perfect bike interwoven
with a chronicle of bicycle history.
Outliers: The Story of Success by Malcolm Gladwell
FICTION
A fascinating look at the serendipity behind success that is
often overshadowed by our myth of the self-made hero.
N-space by Larry Niven
OLD FAVORITE
A collection of short stories for those who like idea based
sci-fi, with great titles like “What Can You Say About
Chocolate Covered Manhole Covers?”

5. From: Grant
Interactive Project Management
BUSINESS
by Nancy Lyons
Speaks to the elements of a successful
project management process.
Head First Series by Varying authors
TECH/DESIGN
I’ve learned a lot of these books so as to better
communicate with our developers and clients from both a
business and technical perspective.
River of Doubt by Candice Millard
NON-FICTION
The first non-Amazonian native lead expedition of the
Amazon River lead by Theodore Roosevelt & Candido
Rondon.
Life of Pi by Yann Martel
FICTION
A look at truth defined by fiction & stories.
The Alchemist by Paulo Coelho
OLD FAVORITE
Coelho’s blog is a extension of the motifs in this book and
warrants a weekly visit from me.

6. From: Chris
Technopoly by Neil Postman
BUSINESS
An excellent perspective of our
relationship with an ever-growing
technological world.
JavaScript: The Definitive Guide by David Flanagan
TECH/DESIGN
The most comprehensive book of an internet
language I’ve ever come across.
Bonhoeffer: Pastor, Martyr, Prophet, Spy
NON-FICTION
by Eric Metaxas
An amazing WWII biography of a man who sacrificed
everything to bring down an evil regime.
The Lord of the Rings by J.R.R. Tolkien
FICTION
We all love the movies, but let us not forget how wonderful
the books are.
To Kill a Mockingbird by Harper Lee
OLD FAVORITE
This book will live forever in my top-ten of all time.

7. From: Brendan
The Information: A History, A
BUSINESS
Theory, A Flood by James Gleick
A great book that explains how we got
from on/off to the internet.
Thinking, Fast and Slow by Daniel Kahneman
TECH/DESIGN
If you don’t already think Kahneman is a smart guy, you
will after reading this.
The Joy of x: A Guided Tour of Math, from One to
NON-FICTION
Infinity by Steven Strogatz
Math is at the center of everything (even this list!), so it
never hurts to brush up with a highly readable guide.
The Righteous Mind: Why Good People Are Divided
FICTION
by Politics and Religion by Jonathan Haidt
A balanced look at why I’m right and everyone else
is wrong.
Ender’s Game by Orson Scott Card
OLD FAVORITE
Please your inner hipster by reading this excellent book
before the movie comes out.

8. From: Renata
What Do You Care What Other
BUSINESS
People Think? by Richard Feynman
Insights into the brilliant mind of an
American theoretical physicist.
Gone Girl by Gillian Flynn
TECH/DESIGN
Full of all the twists, turns and complex characters
necessary for any great drama.
A Wanted Man by Lee Child
NON-FICTION
Get your fill of the true Jack Reacher before his name
becomes sadly synonymous with Tom Cruise.
The Best of It by Kay Ryan
FICTION
A collection of work by a great American poet. Economy of
words and imagery at its best.
Angela’s Ashes by Frank McCourt
OLD FAVORITE
A classic that should be on everyone’s reading list.

9. From: Jana
Getting to Yes: Negotiating
BUSINESS
Agreement Without Giving In
by Roger Fisher, et all
Improve your conflict management.
Web Bloopers: 60 Common Web Design Mistakes,
TECH/DESIGN
and How to Avoid Them by Jeff Johnson
Fantastic resource full of explanations on why a site may
not make sense to visitors and how to avoid mistakes.
Thr3e by Ted Dekker
NON-FICTION
A thriller novel about a man being hunted down for
keeping secrets hidden.
Brave New World by Aldus Huxley
FICTION
“Brave New World” is my favorite dystopian novel - the
ending has been unforgettable
Gulliver’s Travels by Jonathan Swift
OLD FAVORITE
The critical political commentary found in this fantasy novel
is both fascinating and convicting; it has changed the way
I view the world.

10. From: Dean
The Purple Cow by Seth Godin
BUSINESS
Building a business around
remarkable products, not archaic
advertising approaches.
Elements of Style by William Strunk Jr. and E.B. White
REFERENCE
Elegant and professional writing are fundamental
necessities for a fantastic web page.
The Art of War by Sun Tzu
NON-FICTION
One of the greatest poems of all time, applicable to a
myriad of professional realms and situations.
The Chronicles of Narnia by C.S. Lewis
FICTION
The timeless fantasy series that adults seem to cherish
more than children!
Mere Christianity by C.S. Lewis
OLD FAVORITE
No author has shaped my character more than Lewis and
no book has changed my life more than Mere Christianity.

11. From: Colin
Rich Dad Poor Dad
BUSINESS
by Robert T. Kiyosaki
These concepts have stuck with me
over the years.
Webbots, Spiders, and Screen Scrapers: A Guide to
TECH/DESIGN
Developing Internet Agents with PHP/CURL
by Michael Schrenk
Learn how to automate your web browsing.
The Big Lebowski: An Illustrated, Annotated History
NON-FICTION
of the Greatest Cult Film of All Time
by Jenny M. Jones
Great coffee table book about a great movie.
City of Thieves by David Benioff
FICTION
Two boys search for a dozen eggs during the Nazis’ brutal
siege of Leningrad.
The Idiot by Fyodor Dostoevsky, et. all
OLD FAVORITE
Dostoevsky’s classic story about a socially awkward but
lovable hero, engulfed in a morally questionable society...
much like the Big Lebowski.

12. From: Dave
The Signal and the Noise: Why
BUSINESS
Most Predictions Fail but Some
Don’t by Nate Silver
The Elements of Statistical Learning: Data Mining,
TECH/DESIGN
Inference, and Prediction by Trevor Hastie, Robert
Tibshirani, and Jerome Friedman
Had to read this for class, it was intense...
Organize Your Mind, Organize Your Life: Train Your
NON-FICTION
Brain to Get More Done in Less Time
by Margaret Moore, Paul Hammerness
The Brief Wondrous Life of Oscar Wao
FICTION
by Junot Díaz
Practical Text Mining and Statistical Analysis for
OLD FAVORITE
Non-structured Text Data Applications
by Gary Miner, et al