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Looking to users of Ego Magazine...
-Even male/female users: mostly 25-34 age category: educated
-explained by the political/cultural slant of website content
...and Jabberwock as our guide:
-More male users and interestingly enough, a bigger hit with the 18-24 year olds
- the blog provides insightful analyses of Indian film and key players in the industry
-Very cultural and critical
Why?
-We used these websites as audience research guides because of their approach to
our subject matter and writing style.
    -The cultural/political angle
    -Suave and somewhat charming
    -Atypical take on Bollywood issues: rounded perspectives about more than just
    celebrity news and movie reviews.
-What interested us:
    -The sites are not the most popular in the world (most users are in India and
    Pakistan); but have an independent streak
    -The difference in their age demographics – similar critical take on cultural
    issues, but topical focuses are very different.

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BollyHood Audience

  • 1. Looking to users of Ego Magazine... -Even male/female users: mostly 25-34 age category: educated -explained by the political/cultural slant of website content
  • 2. ...and Jabberwock as our guide: -More male users and interestingly enough, a bigger hit with the 18-24 year olds - the blog provides insightful analyses of Indian film and key players in the industry -Very cultural and critical
  • 3. Why? -We used these websites as audience research guides because of their approach to our subject matter and writing style. -The cultural/political angle -Suave and somewhat charming -Atypical take on Bollywood issues: rounded perspectives about more than just celebrity news and movie reviews. -What interested us: -The sites are not the most popular in the world (most users are in India and Pakistan); but have an independent streak -The difference in their age demographics – similar critical take on cultural issues, but topical focuses are very different.