Bol.com partner event 2013 presentatie seo eduard blacquière
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Presentatie "15 SEO Mythes Ontracht" van SEO Specialist Eduard Blacquière op het Bol.com Partner event 2013.
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Bol.com partner event 2013 presentatie seo eduard blacquière
- 1. 15 SEO MYTHES ONTKRACHT Eduard Blacquière 26-‐11-‐13 © ORANGEVALLEY 1
- 2. BEKEND? 26-‐11-‐13 © ORANGEVALLEY 2
- 3. SEO 26-‐11-‐13 © ORANGEVALLEY 3
- 4. .1 “SEO IS DOOD.” 26-‐11-‐13 © ORANGEVALLEY 4
- 5. SEO IS DOOD 26-‐11-‐13 © ORANGEVALLEY 5
- 6. SEO IS DOOD 26-‐11-‐13 © ORANGEVALLEY 6
- 7. SEO IS DOOD 26-‐11-‐13 © ORANGEVALLEY 7
- 8. .2 “JE MOET JE AANMELDEN BIJ ZOEKMACHINES OM GEVONDEN TE WORDEN.” 26-‐11-‐13 © ORANGEVALLEY 8
- 9. AANMELDEN ZOEKMACHINES 26-‐11-‐13 © ORANGEVALLEY 9
- 10. MARKTAANDEEL NL 26-‐11-‐13 © ORANGEVALLEY 10
- 11. 2. AANMELDEN BIJ ZOEKMACHINES BIG BROTHER ① GOOGLEBOT ② GOOGLE CHROME ③ GOOGLE TOOLBAR ④ GOOGLE … 26-‐11-‐13 © ORANGEVALLEY 11
- 12. .3 “GOOGLE VINDT M’N SITE, IK HOEF NIETS TE DOEN.” 26-‐11-‐13 © ORANGEVALLEY 12
- 13. LANCERING SITE / PAGINA 26-‐11-‐13 © ORANGEVALLEY 13
- 14. GOOGLE(BOT) VINDT… 26-‐11-‐13 © ORANGEVALLEY 14
- 15. .4 “META KEYWORDS MOET JE INVULLEN.” 26-‐11-‐13 © ORANGEVALLEY 15
- 16. META KEYWORDS 26-‐11-‐13 © ORANGEVALLEY 16
- 17. META KEYWORDS 26-‐11-‐13 © ORANGEVALLEY 17
- 18. META KEYWORDS -‐ NEWS 26-‐11-‐13 © ORANGEVALLEY 18
- 19. META KEYWORDS -‐ NEWS 26-‐11-‐13 © ORANGEVALLEY 19
- 20. .5 “HOE HOGER M’N PAGERANK, HOE HOGER M’N RANKING.” 26-‐11-‐13 © ORANGEVALLEY 20
- 21. GOOGLE PAGERANK 26-‐11-‐13 © ORANGEVALLEY 21
- 22. GOOGLE PAGERANK 26-‐11-‐13 © ORANGEVALLEY 22
- 23. GOOGLE PAGERANK 26-‐11-‐13 © ORANGEVALLEY 23
- 24. 26-‐11-‐13 © ORANGEVALLEY 24
- 25. Homepage Level 1 Level 2 Level 3 Level 2 Level 3 Level 4 Level 1 Level 2 Level 2 Level 3 Level 3 Level 4 NUTTIG 26-‐11-‐13 © ORANGEVALLEY 25
- 26. PR5 PR4 PR3 PR2 PR3 PR2 PR1 PR4 PR3 PR3 PR2 PR2 PR1 NUTTIG 26-‐11-‐13 © ORANGEVALLEY 26
- 27. NUTTIG 26-‐11-‐13 © ORANGEVALLEY 27
- 28. NUTTIG 26-‐11-‐13 © ORANGEVALLEY 28
- 29. NUTTIG 26-‐11-‐13 © ORANGEVALLEY 29
- 30. NUTTIG 26-‐11-‐13 © ORANGEVALLEY 30
- 31. .6 “EXACT MATCH DOMEINEN WERKEN NIET MEER.” 26-‐11-‐13 © ORANGEVALLEY 31
- 32. www.zoekterm.nl EXACT MATCH DOMEIN 26-‐11-‐13 © ORANGEVALLEY 32
- 33. EMD UPDATE 26-‐11-‐13 © ORANGEVALLEY 33
- 34. EMD UPDATE (VS) 26-‐11-‐13 © ORANGEVALLEY 34
- 35. www.zoektermwoord.nl PARTIAL MATCH DOMEIN 26-‐11-‐13 © ORANGEVALLEY 35
- 36. EMD / PMD UPDATE (VS) 26-‐11-‐13 © ORANGEVALLEY 36
- 37. GOOGLE NL 26-‐11-‐13 © ORANGEVALLEY 37
- 38. GOOGLE NL 26-‐11-‐13 © ORANGEVALLEY 38
- 39. GOOGLE NL 26-‐11-‐13 © ORANGEVALLEY 39
- 40. SEO TREND 2013 26-‐11-‐13 © ORANGEVALLEY 40
- 41. EMD UPDATE NL…? 26-‐11-‐13 © ORANGEVALLEY 41
- 42. .7 “DUPLICATE CONTENT WORDT AFGESTRAFT.” 26-‐11-‐13 © ORANGEVALLEY 42
- 43. DUPLICATE CONTENT 26-‐11-‐13 © ORANGEVALLEY 43
- 44. DUPLICATE CONTENT 26-‐11-‐13 © ORANGEVALLEY 44
- 45. DUPLICATE CONTENT 26-‐11-‐13 © ORANGEVALLEY 45
- 46. DUPLICATE CONTENT 26-‐11-‐13 © ORANGEVALLEY 46
- 47. DUPLICATE CONTENT 26-‐11-‐13 © ORANGEVALLEY 47
- 48. DUPLICATE CONTENT 26-‐11-‐13 © ORANGEVALLEY 48
- 49. DUPLICATE CONTENT 26-‐11-‐13 © ORANGEVALLEY 49
- 50. .8 “MIJN SITE HEEFT EEN PENALTY VAN GOOGLE.” 26-‐11-‐13 © ORANGEVALLEY 50
- 51. HELP!! 26-‐11-‐13 © ORANGEVALLEY 51
- 52. GOOGLE PENALTY?? 26-‐11-‐13 © ORANGEVALLEY 52
- 53. GOOGLE ALGORITME 26-‐11-‐13 © ORANGEVALLEY 53
- 54. GOOGLE ALGORITME 26-‐11-‐13 © ORANGEVALLEY 54
- 55. SEO TREND 2013 26-‐11-‐13 © ORANGEVALLEY 55
- 56. GOOGLE VENICE 26-‐11-‐13 © ORANGEVALLEY 56
- 57. GOOGLE VENICE 26-‐11-‐13 © ORANGEVALLEY 57
- 58. GOOGLE VENICE 26-‐11-‐13 © ORANGEVALLEY 58
- 59. GOOGLE VENICE 26-‐11-‐13 © ORANGEVALLEY 59
- 60. SEO TREND 2013 26-‐11-‐13 © ORANGEVALLEY 60
- 61. MOBILE 26-‐11-‐13 © ORANGEVALLEY 61
- 62. MOBILE 26-‐11-‐13 © ORANGEVALLEY 62
- 63. MOBILE 26-‐11-‐13 © ORANGEVALLEY 63
- 64. .9 “FOOTER LINKS WERKEN NIET MEER.” 26-‐11-‐13 © ORANGEVALLEY 64
- 65. FOOTER LINKS 26-‐11-‐13 © ORANGEVALLEY 65
- 66. PAGE LAYOUT UPDATE 26-‐11-‐13 © ORANGEVALLEY 66
- 67. FOOTER LINKS 26-‐11-‐13 © ORANGEVALLEY 67
- 68. .10 “LINK-‐PAGINA IS ONBETROUWBAAR.” 26-‐11-‐13 © ORANGEVALLEY 68
- 69. LINK-‐PAGINA 26-‐11-‐13 © ORANGEVALLEY 69
- 70. BETROUWBARE LINK-‐PAGINA 26-‐11-‐13 © ORANGEVALLEY 70
- 71. BETROUWBARE LINK-‐PAGINA 26-‐11-‐13 © ORANGEVALLEY 71
- 72. .11 “KEYWORD ANCHOR TEKSTEN WORDEN AFGESTRAFT.” 26-‐11-‐13 © ORANGEVALLEY 72
- 73. <a href=“hkp://domein.nl”>Anchor Tekst</a> …tekst Anchor Tekst tekst… ANCHOR TEKST 26-‐11-‐13 © ORANGEVALLEY 73
- 74. GOOGLE PENGUIN UPDATE 26-‐11-‐13 © ORANGEVALLEY 74
- 75. KEYWORD ANCHOR TEKST 26-‐11-‐13 © ORANGEVALLEY hkp://goo.gl/rdSjl 75
- 76. TOTAAL AANTAL LINKS? 26-‐11-‐13 © ORANGEVALLEY hkp://goo.gl/rdSjl 76
- 77. KEYWORD ANCHOR TEKST 26-‐11-‐13 © ORANGEVALLEY hkp://goo.gl/rdSjl 77
- 78. .12 “CLOAKING WERKT NIET MEER.” 26-‐11-‐13 © ORANGEVALLEY 78
- 79. CLOAKING 26-‐11-‐13 © ORANGEVALLEY 79
- 80. CLOAKING 26-‐11-‐13 © ORANGEVALLEY 80
- 81. CLOAKING 26-‐11-‐13 © ORANGEVALLEY 81
- 82. CLOAKING 26-‐11-‐13 © ORANGEVALLEY 82
- 83. .13 “SOCIAL MEDIA IS NOODZAKELIJK VOOR EEN TOPPOSITIE.” 26-‐11-‐13 © ORANGEVALLEY 83
- 84. SOCIAL MEDIA 26-‐11-‐13 © ORANGEVALLEY 84
- 85. SOCIAL MEDIA & SEO 26-‐11-‐13 © ORANGEVALLEY 85
- 86. SEO TREND 2013 26-‐11-‐13 © ORANGEVALLEY 86
- 87. SOCIAL MEDIA & SEO 26-‐11-‐13 © ORANGEVALLEY 87
- 88. + LINKBUILDING 26-‐11-‐13 © ORANGEVALLEY 88
- 89. AUTEUR RANKING 26-‐11-‐13 © ORANGEVALLEY 89
- 90. .14 “INFOGRAPHICS ZIJN WAARDELOOS VOOR LINKBUILDING.” 26-‐11-‐13 © ORANGEVALLEY 90
- 91. INFOGRAPHICS 26-‐11-‐13 © ORANGEVALLEY 91
- 92. 26-‐11-‐13 © ORANGEVALLEY 92
- 93. INFOGRAPHICS 26-‐11-‐13 © ORANGEVALLEY 93
- 94. .15 “PERSBERICHTEN WERKEN NIET MEER.” 26-‐11-‐13 © ORANGEVALLEY 94
- 95. I wouldn't expect links from press release web sites to benefit your rankings. PERSBERICHTEN 26-‐11-‐13 © ORANGEVALLEY 95
- 96. PERSBERICHTEN 26-‐11-‐13 © ORANGEVALLEY 96
- 97. .1 “SEO IS DOOD.” 26-‐11-‐13 © ORANGEVALLEY 97
- 98. Toewijding aan content create Kennis van het gedrag van je doelgroep Vaardigheden om met mensen in contact te treden Technische kennis over de infrastructuur van je site SEO IS… 26-‐11-‐13 © ORANGEVALLEY 98
- 99. Eduard Blacquiere eduard@orangevalley.nl @edwords Q&A 26-‐11-‐13 © ORANGEVALLEY 99