Guest lecture presentation slides from Wouter Theijsmeijer (eMatters) and Eduard Blacquière (OrangeValley) for the Information Technology Master students at the Erasmus University Rotterdam, Netherlands.
• Over 800 million unique users visit YouTube each month• Over 4 billion hours of video are watched each month on YouTube• 72 hours of video are uploaded to YouTube every minute• 70% of YouTube traffic comes from outside the US• YouTube is localized in 43 countries and across 60 languages• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
We trust Google “Users pay almost exclusive attention to just the ﬁrst few results on a page” “this behavior persists even when the top few results are manipulated to be less relevant”Social Annotations in Web SearchAditi Muralidharan, Zoltan Gyongyi, Ed H. Chi (2012)
Google knows this..2010, June 2011, January 2011, September
SEA – Search Engine AdvertisingPaid Search position is based on:CPCBid for price per keyword, cost per clickCTRClick through rate (clicks / impressions)Quality scoreRelevance of keyword vs. ad text vs. landing pageHistory of accountLoadtime