The Bob's High School Heroes Scholarship Program recognizes high school students who help increase blood donations in their schools. It awards $250,000 in scholarships each year to students who organize blood drives that collect at least 30% of eligible student donations. The program aims to encourage youth involvement in supporting the American Red Cross blood supply, which is important as high school drives account for up to 20% of annual donations. It has awarded nearly $650,000 in scholarships since 2009 to students in several Northeast states who meet donation benchmarks with their school drives.