World Blood Donor Day is celebrated annually on June 14th to raise awareness of the need for safe blood donations. The 2010 theme focuses on young donors and bringing "new blood to the world." Various initiatives target young people to donate blood and recruit other donors. The global event for 2010 will take place in Barcelona, Spain, hosted by Spanish health authorities and blood donation groups. Celebrations aim to thank existing donors and encourage more voluntary and unpaid donations to help meet the growing worldwide need for blood.